Rose Meleady

From imagery to intention:A dual route model of imagined contact effects

Imagined intergroup contact (Crisp & R. Turner, 2009) is a new indirect contact strategy for promoting tolerance and more positive intergroup relations. In this chapter, we review existing research on imagined contact and propose two routes—cognitive and affective—through which it can exert a positive influence on contact-related attitudes and intentions. We first review research that has established the beneficial impacts of imagined contact on intergroup attitudes via reduced intergroup anxiety, supporting its efficacy as an intervention where there exists little or no opportunity for direct contact. We then review more recent research showing that imagined contact not only improves attitudes, but can also enhance intentions to engage in future contact. These studies suggest that contact imagery provides a behavioural script that forms the cognitive basis for subsequent judgements about future contact intentions. Collectively, the findings from this research programme support the idea that imagined contact can complement more direct forms of contact—providing a way of initially encouraging an interest in engaging positively with outgroups before introducing face-to-face encounters. We discuss the implications of these findings for future theory and research, and how they can inform prejudice-reduction interventions seeking to capitalise on the beneficial effects of mental imagery.

Adapting to a Multicultural Future

Humans have an evolved propensity to think categorically about social groups. This propensity is manifest in cognitive processes that have broad implications for public and political endorsement of multicultural policy. Drawing on these principles, we postulate a cognitive-evolutionary account of human adaptation to social diversity. This account explains broad social trends marking a resistance to multiculturalism, while providing an important reorienting call for scholars and policy-makers seeking intervention-based solutions to the problem of prejudice.

Mental Simulations of Social Thought and Action Trivial Tasks or Tools for Transforming Social Policy

Could simply imagining positive interactions promote tolerance between different social groups? This imagined contact hypothesis (Crisp & Turner, 2009) is just one example of a range of psychological interventions that capitalize on people’s capacity for mental simulation. The approach is controversial, perhaps because imagery appears somewhat insubstantial when set against the visceral realities of war, deep-rooted prejudices, or extreme acts of genocide. We counter that mental simulation is an essential element of the human experience and, as such, a correspondingly critical component of behavioral change strategies. This argument is supported by considering imagery’s central role in advances spanning the breadth of psychological science—from studies of the biological correlates of motor control, mimicry, and theory of mind to the cognitions and emotions that characterize reasoning, self-regulation, planning, and goal pursuit. Mental simulation is not merely a proxy for real experience: It is a critical cognition that precedes and precipitates the full spectrum of human behavior. Thus, while imagery techniques may appear trivial next to pervasive problems like prejudice, this should not distract us from the power and potential they offer as tools for transforming social policy.

Simulating social dilemmas: Promoting cooperative behavior through imagined group discussion.

A robust finding in social dilemmas research is that individual group members are more likely to act cooperatively if they are given the chance to discuss the dilemma with one another. The authors investigated whether imagining a group discussion may represent an effective means of increasing cooperative behavior in the absence of the opportunity for direct negotiation among decision makers. Five experiments, utilizing a range of task variants, tested this hypothesis. Participants engaged in a guided simulation of the progressive steps required to reach a cooperative consensus within a group discussion of a social dilemma. Results support the conclusion that imagined group discussion enables conscious processes that parallel those underlying the direct group discussion and is a strategy that can effectively elicit cooperative behavior. The applied potential of imagined group discussion techniques to encourage more socially responsible behavior is discussed.

Humanizing Outgroups Through Multiple Categorization The Roles of Individuation and Threat

In three studies, we examined the impact of multiple categorization on intergroup dehumanization. Study 1 showed that perceiving members of a rival university along multiple versus simple categorical dimensions enhanced the tendency to attribute human traits to this group. Study 2 showed that multiple versus simple categorization of immigrants increased the attribution of uniquely human emotions to them. This effect was explained by the sequential mediation of increased individuation of the outgroup and reduced outgroup threat. Study 3 replicated this sequential mediation model and introduced a novel way of measuring humanization in which participants generated attributes corresponding to the outgroup in a free response format. Participants generated more uniquely human traits in the multiple versus simple categorization conditions. We discuss the theoretical implications of these findings and consider their role in informing and improving efforts to ameliorate contemporary forms of intergroup discrimination.

The Group Discussion Effect Integrative Processes and Suggestions for Implementation

One of the most consistent findings in experimental social dilemmas research is the positive effect group discussion has on cooperative behavior. At a time when cooperation and consensus is critical to tackle global problems, ranging from debt to deforestation, understanding the dynamics of group discussion is a pressing need. Unfortunately, research investigating the underlying processes and implementation of the effect has been inconclusive. The authors present a critical review of existing explanations and integrate these perspectives into a single process model of group discussion, providing a more complete theoretical picture of how interrelated factors combine to facilitate discussion-induced cooperation. On the basis of this theoretical analysis, they consider complimentary approaches to the indirect and feasible implementation of group discussion. They argue that such strategies may overcome the barriers to direct discussion observed across a range of groups and organizations.

Drinking in social groups. Does 'groupdrink' provide safety in numbers when deciding about risk?

Abstract Aims To investigate the impact of alcohol consumption on risk decisions taken both individually and while part of a four‐ to six‐person ad‐hoc group. Design A 2 (alcohol: consuming versus not consuming alcohol) × 2 (decision: individual, group) mixed‐model design; decision was a repeated measure. The dependent variable was risk preference, measured using choice dilemmas. Setting Opportunity sampling in campus bars and a music event at a campus‐based university in the United Kingdom. Participants A total of 101 individuals were recruited from groups of four to six people who either were or were not consuming alcohol. Measurements Participants privately opted for a level of risk in response to a choice dilemma and then, as a group, responded to a second choice dilemma. The choice dilemmas asked participants the level of accident risk at which they would recommend someone could drive while intoxicated. Findings Five three‐level multi‐level models were specified in the software program HLM 7. Decisions made in groups were less risky than those made individually (B = −0.73, P < 0.001). Individual alcohol consumers opted for higher risk than non‐consumers (B = 1.27, P = 0.025). A significant alcohol × decision interaction (B = −2.79, P = 0.001) showed that individual consumers privately opted for higher risk than non‐consumers, whereas risk judgements made in groups of either consumers or non‐consumers were lower. Decisions made by groups of consumers were less risky than those made by groups of non‐consumers (B = 1.23, P < 0.001). Conclusions Moderate alcohol consumption appears to produce a propensity among individuals towards increased risk‐taking in deciding to drive while intoxicated, which can be mitigated by group monitoring processes within small (four‐ to six‐person) groups.

Imagined contact encourages prosocial behavior towards outgroup members

Imagined contact is a relatively new technique designed to focus the accumulated knowledge of over 500 studies of intergroup contact into a simple and versatile prejudice-reduction intervention. While it is now clear that imagined contact can improve intergroup attitudes, its ability to change actual intergroup behavior is less well established. Some emerging findings provide cause for optimism with nonverbal, and unobtrusive measures of behavior. This paper extends this work by adopting methods from behavioral economics to examine more deliberative behavior. Participants believed they were playing a prisoner’s dilemma with an outgroup member. They could choose whether to cooperate or compete with the other player. In three studies, we provide reliable evidence that imagined contact (vs. control) successfully encouraged more prosocial, cooperative choices. In the third study we show that this effect is mediated by increased trust towards the outgroup member. The findings demonstrate that imagined contact interventions can have a tangible impact on volitional intergroup behaviors.

Surveillance or self-surveillance? Behavioral cues can increase the rate of drivers’ pro-environmental behavior at a long wait stop

By leaving their engines idling for long periods, drivers contribute unnecessarily to air pollution, waste fuel, and produce noise and fumes that harm the environment. Railway level crossings are sites where many cars idle, many times a day. In this research, testing two psychological theories of influence, we examine the potential to encourage drivers to switch off their ignition while waiting at rail crossings. Two field studies presented different signs at a busy rail crossing site with a 2-min average wait. Inducing public self-focus (via a “Watching Eyes” stimulus) was not effective, even when accompanied by a written behavioral instruction. Instead, cueing a private-self focus (“think of yourself”) was more effective, doubling the level of behavioral compliance. These findings confirm the need to engage the self when trying to instigate self-regulatory action, but that cues evoking self-surveillance may sometimes be more effective than cues that imply external surveillance.

Intergroup Contact as an Agent of Cognitive Liberalization

Intergroup contact is widely recognized as one of the most validated methods of improving attitudes toward out-groups. Yet what is intergroup contact “good for” beyond this function? To answer this question we take a panoramic view of the literature, beginning with the recognition that contact is multifaceted in both form (e.g., face-to-face, indirect, simulated) and outcome (e.g., attitudes, cognition, behavior). Taking this highly inclusive view of what contact is and what contact does suggests that it plays a fundamental role in the shaping of human cognition. An increasingly diverse body of research demonstrates that contact exerts a generalizing reaction across target out-groups, making respondents less inward looking and more open to experiences. Contact shapes ideology regarding how the world ought to operate (i.e., ideologies about social hierarchy or regulation); over time, it can promote new ways of problem-solving, enhance cognitive flexibility, and foster creativity. For these reasons, we believe that contact is a key liberalizing agent that shapes human cognition and experience; consequently, contact theory should now share the stage with other prominent theories (e.g., cognitive dissonance) that speak to a broader understanding of human nature.