Ross William Francis Alexander Curran

Corporate social responsibility: reviewed, rated, revised

Purpose This paper is a critical literature review of corporate social responsibility (CSR) research in both general management and hospitality management literature. This paper aims to discuss trends, commonalities and inconsistencies to better understand the state of contemporary scholarship, and it calls for a context-specific conceptual engagement with the phenomenon. Design/methodology/approach Systematic literature review, noting and critiquing a general tendency towards measurement of financial and other internal benefit impacts. Findings Hospitality management is well-positioned to evaluate the opportunities and challenges of CSR; yet, research has uncritically adopted the instrumental emphasis on assessing processes, perceptions and private profitability from the general management literature, without engaging on a contextually specific and/or theoretical level. Research limitations/implications CSR research is abundant and therefore difficult to summarise in one paper. The primarily Anglo-American and Asian contextual bias is reflected in this review. Practical implications Consistently inconsistent results challenge the portability of financial impact studies. Studies are needed to re-evaluate the concept of CSR, as it pertains to hospitality and measure the effectiveness of CSR activities relative to context and resource availability. Social implications Further research into the scope of CSR in hospitality management, with an emphasis on recuperating social value, would lead to widespread positive social implications. Originality/value This critical review offers a new perspective on CSR in the hospitality literature and industry, calling for a reconsideration of the concept in context, and formulates a working definition.

Nonprofit brand heritage its ability to influence volunteer retention, engagement, and satisfaction

Volunteer organizations operate in a challenging environment and their management practices toward volunteers have become increasingly influenced by the private sector. This case study explores the impact of brand heritage on the experience of volunteering in such managed environments. We use data from the U.K. Scouts to show that brand heritage has a positive bearing on the level of engagement volunteers experience and on their reported attitude to the way(s) in which they are managed within the volunteer organization. We then use these findings to establish the salience of brand heritage to both long established and recently formed organizations, extending current volunteer management theory; consequently, we suggest volunteer managers utilize the power of brand heritage through unlocking its ability to retain engaged and satisfied volunteers.

Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

ABSTRACT This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkars consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity, relational value, and consumer commitment, based on questioning 768 visitors to repaired and reconstructed Japanese heritage sites. Analysis using partial least squares found consumer preconceptions of brand heritage stimulating increased perceptions of authenticity at sites of limited historical provenance, thereby increasing visitor commitment to visiting. Heritage managers should use marketing strategies that effectively communicate a sites brand heritage prior to, during, and after the tourist experience. Even where the material components of the site are entirely reconstructed, this can lead to relational value, and improved consumer commitment. In sustainability terms, holistic brand marketing can increase site revenue, help conservation maintenance and, by increasing repeat visits, reduce footfall damage at other “unreconstructed” sites. Practical implications include better artefact and information presentation, ensuring synergy between site experiences and its purported values, especially through tour guide narratives and interpretation.

Travelling for Umrah: destination attributes, destination image, and post-travel intentions

ABSTRACT This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination’s offering.

Negotiation, bargaining, and discounts : generating WoM and local tourism development at the Tabriz bazaar, Iran

This paper examines the effects of negotiation intention, bargaining propensity, and discount satisfaction on word-of-mouth (WoM) behaviours for tourists visiting Tabriz bazaar, Iran. Data from 615-survey respondents highlight that tourists are motivated to conduct WoM behaviour when they are experientially satisfied with the opportunity to negotiate and bargain, and when they are satisfied with the discount they receive. This paper makes theoretical contributions to social exchange theory and presents managerial implications for policy-makers to generate tourism development.

The traditional marketplace: serious leisure and recommending authentic travel

ABSTRACT Services reliant on revenue generated from tourism are often beholden to how authentic visitors perceive their offering to be. From a managerial perspective, this is exacerbated when they serve a dual-purpose, as both actively ingrained in local culture and showcased international tourist attractions. As such, this study contributes to Kolar and Žabkar’s (2010) consumer-based model of authenticity by assessing the relationships between serious leisure, object-based and existential authenticity, and visitor word-of-mouth (WOM) recommendations in Iranian cultural tourism. Utilising partial least-squares structural equation modelling, and drawing upon responses from 615 visitors to the Tabriz Grand Bazaar, it thus extends the model’s applicability to the developing Middle Eastern context. The results extend extant research by emphasising the importance of object-based authenticity, as opposed to existential authenticity, in stimulating positive visitor WOM recommendations. Consequently, this study advances the prevailing understanding of the role of authenticity in stimulating positive behavioural intentions by highlighting how destinations can stimulate visitor recommendations.

Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey

ABSTRACT This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors’ overall shopping value in the Istanbul Grand Bazaar, Turkey. We developed and tested a conceptual model using a sample of 300 international visitors to the Bazaar. The results demonstrate that bargaining intention, recreational functions, and social interactions influence servicescape. This implies that, when tourists are motivated by bargain hunting, recreation, and socialisation, their attitude towards the shopping environment is more positive, which subsequently results in increased overall shopping value. Implications for managerial practice are also presented alongside suggestions for future research.

Chapter 7 Methods and Techniques for Qualitative Data Gathering

Qualitative data gathering techniques are widely used in accounting and finance research. You may recall from Chapter 4, where qualitative techniques are identified in the Methods Map. The use of qualitative techniques could potentially yield valuable, revelatory and rich data. They offer flexibility, and depending on the nature of the research project, can be used alone or in combination with other techniques. This chapter discusses some common approaches to qualitative research methods (see the ‘Techniques’ section of the Methods Map) and the issues that must be considered with their application.