Thomas Farrington

Corporate social responsibility: reviewed, rated, revised

Purpose This paper is a critical literature review of corporate social responsibility (CSR) research in both general management and hospitality management literature. This paper aims to discuss trends, commonalities and inconsistencies to better understand the state of contemporary scholarship, and it calls for a context-specific conceptual engagement with the phenomenon. Design/methodology/approach Systematic literature review, noting and critiquing a general tendency towards measurement of financial and other internal benefit impacts. Findings Hospitality management is well-positioned to evaluate the opportunities and challenges of CSR; yet, research has uncritically adopted the instrumental emphasis on assessing processes, perceptions and private profitability from the general management literature, without engaging on a contextually specific and/or theoretical level. Research limitations/implications CSR research is abundant and therefore difficult to summarise in one paper. The primarily Anglo-American and Asian contextual bias is reflected in this review. Practical implications Consistently inconsistent results challenge the portability of financial impact studies. Studies are needed to re-evaluate the concept of CSR, as it pertains to hospitality and measure the effectiveness of CSR activities relative to context and resource availability. Social implications Further research into the scope of CSR in hospitality management, with an emphasis on recuperating social value, would lead to widespread positive social implications. Originality/value This critical review offers a new perspective on CSR in the hospitality literature and industry, calling for a reconsideration of the concept in context, and formulates a working definition.

Experiential liminoid consumption: the case of nightclubbing

ABSTRACT This study addresses a lack of holistic understanding of experiential consumption by developing and empirically testing a conceptual model that investigates the process of experiential consumption – antecedents, the experience itself, and emotional responses. We explore Victor Turner’s anthropological concept of the liminoid to create an Experiential Liminoid Consumption (ELC) model, examining the relationships between experiential marketing and consumption constructs. The study adopted a quantitative methodology using a survey method and a sample of students. The conceptual model was analysed using partial least squares (PLS). Conclusions, implications, future directions, and limitations are suggested.

Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

ABSTRACT This paper explores the influence of the formative brand heritage construct on perceived authenticity at repaired/reconstructed heritage sites, understood in relation to the Japanese practice of kintsugi (金継ぎ), thereby extending Kolar and Zabkars consumer-based model of authenticity. It notes that variations of kintsugi occur in architectural heritage conservation worldwide. We establish relationships between brand heritage, cultural motivations, perceptions of authenticity, relational value, and consumer commitment, based on questioning 768 visitors to repaired and reconstructed Japanese heritage sites. Analysis using partial least squares found consumer preconceptions of brand heritage stimulating increased perceptions of authenticity at sites of limited historical provenance, thereby increasing visitor commitment to visiting. Heritage managers should use marketing strategies that effectively communicate a sites brand heritage prior to, during, and after the tourist experience. Even where the material components of the site are entirely reconstructed, this can lead to relational value, and improved consumer commitment. In sustainability terms, holistic brand marketing can increase site revenue, help conservation maintenance and, by increasing repeat visits, reduce footfall damage at other “unreconstructed” sites. Practical implications include better artefact and information presentation, ensuring synergy between site experiences and its purported values, especially through tour guide narratives and interpretation.

Travelling for Umrah: destination attributes, destination image, and post-travel intentions

ABSTRACT This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination’s offering.

Escape, entitlement, and experience: liminoid motivators within commercial hospitality

Purpose The purpose of this paper is to investigate the relationships between consumer motivations, their interactions with hospitality spaces and experiential outcomes. Enhancing consumer experience is of clear interest to industry professionals. This quantitative study explores the impact of escapism and entitlement to leisure upon involvement in liminoid consumptions spaces, thereby contributing a theory of liminoid motivators within commercial hospitality. Design/methodology/approach This study adopts a quantitative methodology, using a survey of a sample of student nightclubbers in the UK. Data are analysed through Partial Least Squares. Findings Hospitality consumers are positively affected by the feelings of increased involvement experienced in consumption spaces that exhibit liminoid characteristics. Research limitations/implications Surveys involve potential for error regarding respondents’ ability to agree with questionnaire statements. Data collection was conducted in Scotland, and so, results may not be generalised to other commercial hospitality spaces outside of Scotland. Practical implications Hospitality consumers become more involved, and thereby more satisfied, in liminoid consumption spaces when motivated by escapism and entitlement to leisure. Attending to the liminoid motivators that drive consumers away from work and domesticity, and towards commercial hospitality spaces, will go some way towards creating the desired consumer experience. Originality/value This is the first quantitative study to investigate consumer motivations to escape and entitlement to leisure as antecedents of involvement in a commercial hospitality context. It develops a theory of hospitality consumption using the liminoid anthropological concept.

Continuous Improvement Methodologies and Practices in Hospitality and Tourism

This paper aims to present a systematic literature review (SLR) of continuous improvement (CI) research in the hospitality and tourism management (HTM) literature. The paper also notes trends, parallels, inconsistencies and opportunities towards a clearer understanding of current scholarship.,This SLR finds a dearth of research in the field. After parameter expansion and exclusions, 35 papers across 11 journals are reviewed.,Studies of CI methodologies and practices are published infrequently, tending to focus on total quality management in European contexts. Despite the guiding customer-centric principles of CI methodologies, studies focus on improving internal processes rather than the service encounter.,The review is guided by sections of the ABS 2015 list, which excludes some journals. Books, conference papers and trade magazine articles are not reviewed.,This paper identifies clear needs for CI research with a specific hospitality management focus, the development of CI toolkits and curricula for hospitality managers. The development and deployment of CI methodologies and practices in HTM literature and industry should lead to long-term service improvements.,This study asserts the need for further context-specific, practice-led research into the refinement and long-term utility of CI methodologies and practices, towards demonstration of significant bottom-line industry impact. The paper also offers a clear SLR methodology and a definition for CI in hospitality.

Chapter 12 Writing Up: A Tool Kit for Constructing your Written Project

For many people, their dissertation represents the largest piece of written work they will have had to produce to date. Writing tens of thousands of words is a qualitatively different problem than writing shorter essay or assignment style pieces. With scale comes the challenge of making sure that the document as a whole flows, is clearly structured and reads like a single integrated piece. In reality, you will find yourself writing different sections at different times sometimes months apart. It is not uncommon for these different sections to vary slightly in focus, structure or tone and this can mean that the final project reads as somewhat disjointed. The problem is that both projects and writing styles differ, so there is no single recipe for success. The research topic, methods, supervisors and your own way of working are all key aspects of developing a high quality document that will be assessed against the kinds of criteria set out in Appendix 2.

So you want to get published? It’s all about theory, context and data

This paper offers guidance on writing for publication in peer-reviewed business and management journals. The approach outlined and illustrated within is the amalgamated result of many years of experience in academic writing, editing, and getting published. The paper is primarily aimed at doctoral students, tutors, and early career researchers, who will have plenty to gain from publication, but may be lacking in the relevant experience of submission and resubmission. The authors assert the importance of creating dedicated planning documents, subject to continual revision, with particular emphasis placed on articulating and addressing gaps in theory, method, context, and management practice.