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Ruth Pogacar

University of Calgary

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Publication

Featured researches published by Ruth Pogacar.

Archive | 2018

Conducting IAT Research within Online Surveys: A Procedure, Validation, and Open Source Tool

Tom Carpenter; Ruth Pogacar; Chris Pullig; Michal Kouril; Stephen J. Aguilar; Jordan P. LaBouff; Naomi Isenberg; Aleksandr Chakroff

Journal of Consumer Psychology | 2018

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Ruth Pogacar; L. J. Shrum; Tina M. Lowrey

Archive | 2018

Survey-Based Implicit Association Tests: Validation Paper, Supplements, and Software

Tom Carpenter; Ruth Pogacar; Chris Pullig; Michal Kouril; Stephen J. Aguilar; Jordan P. LaBouff; Naomi Isenberg; Aleksandr Chakroff

Archive | 2018

Methods Paper: Data + Analyses

Tom Carpenter; Michal Kouril; Stephen J. Aguilar; Alek Chakroff; Ruth Pogacar; Chris Pullig; Jordan P. LaBouff; Naomi Isenberg

Archive | 2018

Methods Paper: Materials + Codebooks

Tom Carpenter; Michal Kouril; Stephen J. Aguilar; Alek Chakroff; Ruth Pogacar; Chris Pullig; Jordan P. LaBouff; Naomi Isenberg

Archive | 2018

Materials, Files, and Software for Survey-Based IATs

Tom Carpenter; Ruth Pogacar; Michal Kouril; Chris Pullig; Stephen J. Aguilar; Jordan P. LaBouff; Aleksandr Chakroff; Naomi Isenberg

Marketing Letters | 2018

Implicit and explicit preferences for brand name sounds

Ruth Pogacar; Michal Kouril; Thomas P. Carpenter; James J. Kellaris

Archive | 2017

The Influence of Marketing Language on Brand Attitudes and Choice

Ruth Pogacar; Tina M. Lowrey; L. J. Shrum

ACR North American Advances | 2017

Follow Your Nose When It Sounds Right: How Brand Names Moderate the Influence of Olfactory Cues on Consumer Preferences

Marina Carnevale; Rhonda Hadi; Ruth Pogacar; David Luna

ACR North American Advances | 2015

The Influence of Life Abundance and Financial Abundance on Higher Order Goals

Ruth Pogacar; Karen A. Machleit; James J. Kellaris

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Collaboration

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Michal Kouril

Cincinnati Children's Hospital Medical Center

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James J. Kellaris

University of Cincinnati

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L. J. Shrum

HEC Paris

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Tina M. Lowrey

HEC Paris

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David Luna

Baruch College

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Joshua J. Clarkson

University of Cincinnati

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Karen A. Machleit

University of Cincinnati

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Marina Carnevale

Fordham University

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Thomas P. Carpenter

Seattle Pacific University

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Rhonda Hadi

University of Oxford

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