Joshua J. Clarkson

When Perception Is More Than Reality: The Effects of Perceived Versus Actual Resource Depletion on Self-Regulatory Behavior

Considerable research demonstrates that the depletion of self-regulatory resources impairs performance on subsequent tasks that demand these resources. The current research sought to assess the impact of perceived resource depletion on subsequent task performance at both high and low levels of actual depletion. The authors manipulated perceived resource depletion by having participants 1st complete a depleting or nondepleting task before being presented with feedback that did or did not provide a situational attribution for their internal state. Participants then persisted at a problem-solving task (Experiments 1-2), completed an attention-regulation task (Experiment 3), or responded to a persuasive message (Experiment 4). The findings consistently demonstrated that individuals who perceived themselves as less (vs. more) depleted, whether high or low in actual depletion, were more successful at subsequent self-regulation. Thus, perceived regulatory depletion can impact subsequent task performance-and this impact can be independent of ones actual state of depletion.

A New Look at the Consequences of Attitude Certainty: The Amplification Hypothesis

It is well established that increasing attitude certainty makes attitudes more resistant to attack and more predictive of behavior. This finding has been interpreted as indicating that attitude certainty crystallizes attitudes, making them more durable and impactful. The current research challenges this crystallization hypothesis and proposes an amplification hypothesis, which suggests that instead of invariably strengthening an attitude, attitude certainty amplifies the dominant effect of the attitude on thought, judgment, and behavior. In 3 experiments, the authors test these competing hypotheses by comparing the effects of attitude certainty manipulations on univalent versus ambivalent attitudes. Across experiments, it is demonstrated that increasing attitude certainty strengthens attitudes (e.g., increases their resistance to persuasion) when attitudes are univalent but weakens attitudes (e.g., decreases their resistance to persuasion) when attitudes are ambivalent. These results are consistent with the amplification hypothesis.

Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages

Recent research has suggested that when people resist persuasion they can perceive this resistance and, under specifiable conditions, become more certain of their initial attitudes (e.g., Z. L. Tormala & R. E. Petty, 2002). Within the same metacognitive framework, the present research provides evidence for the opposite phenomenon--that is, when people resist persuasion, they sometimes become less certain of their initial attitudes. Four experiments demonstrate that when people perceive that they have done a poor job resisting persuasion (e.g., they believe they generated weak arguments against a persuasive message), they lose attitude certainty, show reduced attitude-behavioral intention correspondence, and become more vulnerable to subsequent persuasive attacks. These findings suggest that resisted persuasive attacks can sometimes have a hidden yet important success by reducing the strength of the target attitude.

The Desire for Consumption Knowledge

Are consumers motivated to seek out experiences that enhance their appreciation within a product category--and if so, does their level of experiential expertise (or consumption knowledge) within a product category bias the types of experiences they value and pursue? These questions are central to the present research, which explores the premise that consumers value the accrual of consumption knowledge as a means of enhancing their hedonic appreciation of future consumption experiences in a product category. Four experiments demonstrate that a consumers perceived level of experiential knowledge determines the types of novel consumption experiences that are sought within a product category. Specifically, novices seek a diverse set of experiences that broaden their consumption knowledge in a product category, whereas experts seek a focused set of experiences that deepen their consumption knowledge in a product category. Implications for current conceptualizations of both novelty seeking and consumption knowledge are discussed.

Does Fast or Slow Evaluation Foster Greater Certainty

This research investigates the effect of perceived evaluation duration—that is, the perceived time or speed with which one generates an evaluation—on attitude certainty. Integrating diverse findings from past research, the authors propose that perceiving either fast or slow evaluation can augment attitude certainty depending on specifiable factors. Across three studies, it is shown that when people express opinions, evaluate familiar objects, or typically trust their gut reactions, perceiving fast rather than slow evaluation generally promotes greater certainty. In contrast, when people form opinions, evaluate unfamiliar objects, or typically trust more thoughtful responses, perceiving slow rather than fast evaluation generally promotes greater certainty. Mediation analyses reveal that these effects stem from trade-offs between perceived rational thought and the perceived ease of retrieving an attitude. Implications for research on deliberative versus intuitive decision making are discussed.

Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective

Past research suggests that cognitive and affective attitudes are more open to change toward cognitive and affective (i.e., matched) persuasive attacks, respectively. The present research investigates how attitude certainty influences this openness. Although an extensive literature suggests that certainty generally reduces an attitude’s openness to change, the authors explore the possibility that certainty might increase an attitude’s openness to change in the context of affective or cognitive appeals. Based on the recently proposed amplification hypothesis, the authors posit that high (vs. low) attitude certainty will boost the resistance of attitudes to mismatched attacks (e.g., affective attitudes attacked by cognitive messages) but boost the openness of attitudes to matched attacks (e.g., affective attitudes attacked by affective messages). Two experiments provide support for this hypothesis. Implications for increasing the openness of attitudes to both matched and mismatched attacks are discussed.

The self-control consequences of political ideology

Significance Surprisingly little is known about the self-control consequences of individuals’ political ideologies, given the centrality of political ideology to people’s self-identity and the vitality of self-control to human functioning. This research addresses this unexplored gap by offering insight into the processes (freewill beliefs) and factors (the value of freewill for effective self-control) that lead both conservatives and liberals to demonstrate greater self-control. In doing so, these findings provide a platform by which to broaden our understanding of the underlying mechanisms impacting self-control as well as an alternative perspective for interpreting previously documented differences between conservatives and liberals (e.g., intelligence, academic success). Evidence from three studies reveals a critical difference in self-control as a function of political ideology. Specifically, greater endorsement of political conservatism (versus liberalism) was associated with greater attention regulation and task persistence. Moreover, this relationship is shown to stem from varying beliefs in freewill; specifically, the association between political ideology and self-control is mediated by differences in the extent to which belief in freewill is endorsed, is independent of task performance or motivation, and is reversed when freewill is perceived to impede (rather than enhance) self-control. Collectively, these findings offer insight into the self-control consequences of political ideology by detailing conditions under which conservatives and liberals are better suited to engage in self-control and outlining the role of freewill beliefs in determining these conditions.

The Malleable Efficacy of Willpower Theories

Emerging research documents the self-control consequences of individuals’ theories regarding the limited nature of willpower, such that unlimited theorists consistently demonstrate greater self-control than limited theorists. The purpose of the present research was to build upon prior work on self-validation and perceptions of mental fatigue to demonstrate when self-control is actually impaired by endorsing an unlimited theory and—conversely—enhanced by endorsing a limited theory. Four experiments show that fluency reinforces the documented effects of individuals’ willpower theories on self-control, while disfluency reverses the documented effects of individuals’ willpower theories on self-control. Moreover, these effects are driven by differential perceptions of mental fatigue—perceptions altered by individuals’ level of confidence in their willpower theory—and are bound by conditions that promote effortful thought. Collectively, these findings point to the malleable efficacy of willpower theories and the importance of belief confidence in dictating this malleability and in modulating subsequent self-control behavior.

Motivated Reflection on Attitude-Inconsistent Information An Exploration of the Role of Fear of Invalidity in Self-Persuasion

The mere thought effect is defined in part by the tendency of self-reflective thought to heighten the generation of and reflection on attitude-consistent thoughts. By focusing on individuals’ fears of invalidity, we explored the possibility that the mere opportunity for thought sometimes motivates reflection on attitude-inconsistent thoughts. Across three experiments, dispositional and situational fear of invalidity was shown to heighten reflection on attitude-inconsistent thoughts. This heightened reflection, in turn, interacted with individuals’ thought confidence to determine whether attitude-inconsistent thoughts were assimilated or refuted and consequently whether individuals’ attitudes and behavioral intentions depolarized or polarized following a sufficient opportunity for thought, respectively. These findings emphasize the impact of motivational influences on thought reflection and generation, the importance of thought confidence in the assimilation and refutation of self-generated thought, and the dynamic means by which the mere thought bias can impact self-persuasion.

Perceived Mental Fatigue and Self-Control

The purpose of this chapter is to outline the empirical work to date regarding the importance of individuals’ subjective perceptions of mental fatigue for self-control. We first review existing research on the causal link between perceptions of mental fatigue and self-control. Next, we discuss factors shown to impact or alter individuals’ perceptions of mental fatigue. We then present a metaanalysis to provide insight into the general impact of perceived mental fatigue on self-control. Finally, we speak to the implications of this research for the manner in which self-control is conceptualized within a limited resource model specifically as well as models of self-control more broadly.