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Dive into the research topics where Ružica Butigan is active.

Publication


Featured researches published by Ružica Butigan.


Food consumer science theories : methods and application to the western Balkans | 2013

Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach

Nataša Renko; Ružica Butigan; Sanda Renko; Ante Vuletić; Burkhard Schaer; Martine Zaouche-Laniau

The market for organic products in Western Balkan countries has only recently started to develop. Today, it is still a small niche market. This chapter presents an analysis of the organic food market in the mentioned countries based on the knowledge and opinions of experts. The main objectives of this study were to identify and aggregate the opinions of experts regarding the current state of the Western Balkans organic food market and to forecast the future trends and challenges as well as to suggest improvements for this market.


Lwt - Food Science and Technology | 2012

Consumption and perception of processed fruits in the Western Balkan region

S.J. Sijtsema; K.L. Zimmermann; Miljan Cvetković; Zaklina Stojanovic; Igor Spiroski; Jasna Milosevic; Cristina Mora; Ružica Butigan; Boban Mugosa; Magali Estève; Jure Pohar


Journal of the Science of Food and Agriculture | 2013

A cross-cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese.

Georges Giraud; Corinne Amblard; Elise Thiel; Martine Zaouche-Laniau; Žaklina Stojanović; Jure Pohar; Ružica Butigan; Miljan Cvetković; Boban Mugosa; Vladimir Kendrovski; Cristina Mora; Dominique Barjolle


Market-Tržište | 2011

Uloga marketinga odnosa u malim i srednjim poduzećima

Ružica Butigan; Ivana Mahnić


International Journal of Multidisciplinarity in Business and Science | 2013

Specifics of marketing strategy in the segment of high fashion

Ružica Butigan; Alica Grilec Kaurić; Darko Ujević


2nd International M-Sphere Conference for Multidisciplinarity in Science and Business : proceedings | 2013

Croatian T&Cc industry and students customer satisfaction with clothing products produced in domestic companies

Ružica Butigan; Maja Stracenski Kalauz; Alica Grilec Kaurić


Tržište/Market | 2012

Intergenerational influence and rituals - children’s behaviour with new school year

Katherine Sredl; Ružica Butigan; Nataša Renko


Proceedings of the 37th Macromarketing Conference | 2012

Delphi methodology application in organic food sector in Croatia

Dominique Barjolle; Nataša Renko; Ružica Butigan


Archive | 2012

Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

Marija Čutura; Ruediger Hans Kauffmann; Ružica Butigan


Market-Tržište | 2012

Međugeneracijski utjecaji i rituali (ponašanje djece): u novi razred u novoj obući

Katherine Sredl; Ružica Butigan; Nataša Renko

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Jure Pohar

University of Ljubljana

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Katherine Sredl

Mendoza College of Business

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