Ryan P. Jacobson

Self-Control Moderates the Effectiveness of Influence Attempts Highlighting Injunctive Social Norms

Across three experiments involving different target behaviors, the trait of impulsivity reduced the effectiveness of persuasive messages framed using injunctive norms. In two of the three experiments, the trait of impulse restraint heightened the effectiveness of these same injunctive norm messages. No evidence was obtained for these traits as moderators when descriptive norms were used to frame messages or when no-norm control conditions were used. Taken together, these results are consistent with past evidence that effortful self-control processes are involved in the process of following injunctive social norms. Results also provide converging support for a theoretical perspective, suggesting that injunctive norms are associated with a specialized set of response tendencies that encourage group-oriented behavior.

Trending Norms: A Lever for Encouraging Behaviors Performed by the Minority

If many people currently engage in a behavior, others are likely to follow suit. The current article extends research on these descriptive norms to examine the unique effect of trending norms: norms in which the number of people engaging in a behavior is increasing—and even if this is only among a minority of people: trending minority norms. The current research shows people conform more to these trending minority norms than a minority norm alone, or a no norm control condition—even though the norms addressed behaviors that differed from the target behavior. This demonstrates a distinct effect of trends and a strategy for leveraging normative information to increase conformity to behaviors not yet performed by a majority. Findings support that this increased conformity emerges because people predict the increase in prevalence will continue. An internal meta-analysis examining all data we collected on this topic supports these conclusions.

Social norm perceptions predict citizenship behaviors

Purpose – The purpose of this paper is to examine the extent to which perceptions of injunctive and descriptive norms for workplace organizational citizenship behaviors (OCBs) affect an individual’s frequency of performing such behaviors. The study also explores whether the effects of norm perceptions are moderated by the individual’s need to belong (NTB) to social groups. Design/methodology/approach – Hierarchical regression analysis was used to analyze data from 77 employed MBA students. Perceptions of OCB norms and NTB were assessed with an initial survey. Eight weeks later, a second survey assessed the individual frequency of OCBs. Findings – Descriptive norms, injunctive norms, and NTB independently predicted OCB frequency. Additionally, NTB moderated the effects of injunctive norm perceptions. The injunctive norm was particularly influential for employees high in NTB. Research limitations/implications – Limitations of this study include its cross-sectional nature and the possibility of common method...

The Effects of Moral Emotional Traits on Workplace Bullying Perpetration

This study investigates the role of “moral” emotional traits—guilt proneness, shame proneness, empathic concern, and perspective taking—as predictors of workplace bullying perpetration. We also test and find support for a model derived from moral emotions literature and the sociometer theory of self-esteem in which the tendency to take reparative action following interpersonal transgressions mediates the buffering effect of guilt proneness on bullying. Data were obtained from working MBA students and advanced undergraduates during 2 survey sessions, 4 to 6 weeks apart. Findings indicate that moral emotional traits may be useful to consider in personnel selection as a means to reduce workplace bullying.