Sara von Platen

The communication consultant: An important translator to communication management

Purpose – The purpose of this paper is to put forward a theoretical model which conceptualizes and clarifies the function and skills of communication consultants in terms of translation. Design/methodology/approach – The paper combines theoretical underpinnings from Scandinavian institutional theory with empirical examples from an interview study with ten senior communication managers in Swedish public sector organizations. Findings – Communication consultants are explained to perform varying translator functions ranging from a neutral transcoder to a freely interpretive translator and sensegiver. These functions are enacted as the consultant span organizational boundaries and contexts inside and outside the organization. The consultants are apt to carry out these tasks due to their translator expertise which resides in, e.g. multicontextual knowledge and bilingual skills, something which their clients lack. Research limitations/implications – The scope of the empirical material is limited to public organ...

Expanding the Scope of Strategic Communication : Towards a Holistic Understanding of Organizational Complexity

ABSTRACT The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by looking into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in communication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.

Struggling with New Media and Old Expertise: Reconstructing the Professional Role of Communication Consultancy

ABSTRACTThis study investigates how communication consultants struggle to reconstruct their professional role in the digital media landscape. The extant literature on professional roles in public relations has a tendency to render roles as static pregivens. Therefore, the purpose of this study is to contribute conceptually and empirically to role research by focusing on the process of “role-making” and how role actors purposefully engage in role construction in order to maintain legitimacy. The qualitative study of Scandinavian communication consultants reveals how these actors effectively refashion their role as expert advisors by describing the client and her problems, the competitors, their own knowledge and values. The role construct is supported by a narrative strategy and an epic storyline, where social media serves as a vehicle for self-definition and the consultancy role is framed and reinforced by social media. However, the jurisdictional claims of professional expertise and values that constitut...ABSTRACT This study investigates how communication consultants struggle to reconstruct their professional role in the digital media landscape. The extant literature on professional roles in public relations has a tendency to render roles as static pregivens. Therefore, the purpose of this study is to contribute conceptually and empirically to role research by focusing on the process of “role-making” and how role actors purposefully engage in role construction in order to maintain legitimacy. The qualitative study of Scandinavian communication consultants reveals how these actors effectively refashion their role as expert advisors by describing the client and her problems, the competitors, their own knowledge and values. The role construct is supported by a narrative strategy and an epic storyline, where social media serves as a vehicle for self-definition and the consultancy role is framed and reinforced by social media. However, the jurisdictional claims of professional expertise and values that constitute the core of a consultant’s role construct are becoming increasingly difficult to sustain in a digital society. A critical reading of the consultants’ narrative thus implies that social media may in fact constitute a professional identity crisis rather than a consolidation of the expert role.