Scott A. Cohen

Consumer behaviour in tourism: Concepts, influences and opportunities

Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.

Lifestyle Mobilities: The Crossroads of Travel, Leisure and Migration

Abstract This article examines how the mobilities paradigm intersects with physically moving as an ongoing lifestyle choice. We conceptualise a lens of ‘lifestyle mobilities’ that challenges discrete notions of and allows for a wider grasp of the increasing fluidity between travel, leisure and migration. We demonstrate how contemporary lifestyle-led mobility patterns contribute to and illustrate a breakdown in conventional binary divides between work and leisure, and a destabilisation of concepts of ‘home’ and ‘away’. We unpack issues of identity construction, belonging and place attachment associated with sustained corporeal mobility, and conclude by suggesting avenues for the further study of lifestyle mobilities.

Psychological and behavioural approaches to understanding and governing sustainable mobility

This paper introduces and explores the psychological and social factors that both contribute to and inhibit behaviour change vis-à-vis sustainable (tourist) mobility. It is based on papers presented at the Freiburg 2012 workshop. Specifically, it reviews climate change attitudes and perceptions, the psychological benefits of tourism mobilities, addictive elements of mobility and social norming effects, the attitude–behaviour gap (i.e. cognitive dissonance between understandings of, and responses to, climate change), the psychology of modal shifts, the psychology of travel speed/time and psychological explanations for the perceived importance of long distance travel. It notes that anthropogenic climate change is an inescapable reality and that tourisms share of greenhouse gas emissions appears set to rise substantially. There is little prospect of technical solutions adequately addressing this problem. The paper concludes that, while a comprehensive understanding of tourist psychology is necessary to inform policy-makers, it alone will be insufficient to achieve emission reductions, and bring tourism to a climatically sustainable pathway, if treated in isolation. Radical change in the structures of provision is also necessary. That change may take the form of infrastructure planning, including financial and economic infrastructure (e.g. taxation regimes and emission trading schemes) for sustainable mobility.

The Public Face of Zoos: Images of Entertainment, Education and Conservation

ABSTRACT The contemporary justification for zoos is based on their ability to act as sites of wildlife conservation. Alongside this is the reality that zoos have historically been defined as sites for the entertainment of the general public and continue to be dependent on the revenue raised through visitor receipts. Consequently, zoos are, today, identified as sites of conservation, research, education, and entertainment. In recognition of this, the aim of our research was to assess the image that zoos are currently portraying to the general public, to see how the different roles are advertised and how they sit alongside one another. The data were gathered via a content and semiotic analysis of the websites of 54 zoos spread throughout the world. The results indicate that the image zoos present to the public whilst incorporating a strong conservation message lacks depth. In addition, the image zoos present via their websites has a strong emphasis on entertainment. Based on the results of this paper, it is suggested that zoos need to present their conservation credentials in more detail and ensure the entertainment message does not adversely affect transmission of the conservation or education one whilst at the same time continuing to attract sufficient visitors to ensure the economic viability of zoos. In addition, it is recognized that changing public perceptions of zoos requires these institutions to act together rather than independently when determining the overarching theme of the “zoo.”

Sociological barriers to developing sustainable discretionary air travel behaviour

Encouraging positive public behaviour change has been touted as a pathway for mitigating the climate impacts of air travel. There is, however, growing evidence that two gaps, one between attitudes and behaviour, and the other between practices of “home” and “away”, pose significant barriers to changing discretionary air travel behaviour. This paper uses both modern sociological theory on tourism as liminoid space, and postmodern theory that views identities as contextual, to provide a deeper understanding of why these gaps occur in the context of tourism spaces. Based on 50 in-depth consumer interviews in Australia, Norway and the United Kingdom, our findings confirm that tourism spaces are often subject to lower levels of environmental concern than daily domestic contexts. The majority of participants reduced, suppressed or abandoned their climate concern when in tourism spaces, and rationalised their resulting behavioural contradictions. Only a minority held there was no difference between the environmental sustainability of their practices in domestic situations versus those on holiday. These findings suggest that scope for voluntary positive behaviour change in the air travel context is limited and will not come without stronger intervention, which is a key finding for policy makers seeking reductions in air travels climate impacts.

A darker side of hypermobility.

Since the formulation of the mobilities paradigm, research has shown that movement is increasingly at the heart of our social identities. This paper argues that mobility, and indeed, hypermobility, constitutes to a growing extent who we are, whilst societal perspectives on mobility increasingly dictate how we need to move in time and space in order to accrue network capital. In this critical review, deeply embedded mechanisms of the social glamorization of mobility are uncovered, and juxtaposed with what we call a ‘darker side’ of hypermobility, including the physiological, psychological, emotional and social costs of mobility for individuals and societies. The paper concludes that whilst aspects of glamorization in regard to mobility are omnipresent in our lives, there exists an ominous silence with regard to its darker side.

Climate Change, Discretionary Air Travel, and the “Flyers’ Dilemma”:

The “flyers’ dilemma” describes the tension that now exists between the personal benefits of tourism and the climate concerns associated with high levels of personal aeromobility. This article presents the first international comparative analysis of attitudes toward climate change and discretionary air travel, providing insights into areas of convergence and divergence across three European societies—Norway, the United Kingdom, and Germany. Employing a critical interpretive approach and drawing upon 48 in-depth semistructured interviews, we document evidence of widespread neglect of the flyers’ dilemma. Our comparative analysis confirms that although current discretionary air travel practices are deeply embedded and resistant to change, attitudes toward the climate crisis and barriers to behavior change offer points of important contrast between different societies. Efforts to reformulate excessive discretionary air travel in response to accelerating global climate change must accommodate the unique issues and contrasting perspectives that exist in sections of these societies.

Segmenting Markets by Bagged Clustering: Young Chinese Travelers to Western Europe

Market segmentation is ubiquitous in marketing. Hierarchical and nonhierarchical methods are popular for segmenting tourism markets. These methods are not without controversy. In this study, we use bagged clustering on the push and pull factors of Western Europe to segment potential young Chinese travelers. Bagged clustering overcomes some of the limitations of hierarchical and nonhierarchical methods. A sample of 403 travelers revealed the existence of four clusters of potential visitors. The clusters were subsequently profiled on sociodemographics and travel characteristics. The findings suggest a nascent young Chinese independent travel segment that cannot be distinguished on push factors but can be differentiated on perceptions of the current independent travel infrastructure in Western Europe. Managerial implications are offered on marketing and service provision to the young Chinese outbound travel market.

Chasing a Myth? Searching for 'Self' Through Lifestyle Travel

This paper problematizes the concept of searching for self in the context of lifestyle travellers — individuals for whom extended leisure travel is a preferred lifestyle that they return to repeatedly. Qualitative findings on the search for self from in-depth semi-structured interviews with lifestyle travellers in northern India and southern Thailand are considered in light of opposing academic perspectives on self. The study reveals a theoretical tension that exists between lifestyle travellers who may seek a unified sense of self, underpinned by the essentialist position that one’s ‘true self’ exists, and contrasting widely held academic viewpoints that instead conceptualize embodied selves as relational and open to multiple performances.

On climate change skepticism and denial in tourism

The period leading to and immediately after the release of the IPCCs fifth series of climate change assessments saw substantial efforts by climate change denial interests to portray anthropogenic climate change (ACC) as either unproven theory or a negligible contribution to natural climate variability, including the relationship between tourism and climate change. This paper responds to those claims by stressing that the extent of scientific consensus suggests that human-induced warming of the climate system is unequivocal. Second, it responds in the context of tourism research and ACC, highlighting tourisms significant contribution to greenhouse gas emissions, as well as climate changes potential impacts on tourism at different scales. The paper exposes the tactics used in ACC denial papers to question climate change science by referring to non-peer-reviewed literature, outlier studies, and misinterpretation of research, as well as potential links to think tanks and interest groups. The paper concludes that climate change science does need to improve its communication strategies but that the world-view of some individuals and interests likely precludes acceptance. The connection between ACC and sustainability illustrates the need for debate on adaptation and mitigation strategies, but that debate needs to be grounded in scientific principles not unsupported skepticism.