Selcuk Burak Hasiloglu

Intellectual Capital and Innovation Performance: Empirical Evidence in the Turkish Automotive Supplier

The purpose of this study was to investigate the influence of intellectual capital of Turkish automotive supplier industry upon their innovation performance. This study showed that three types of intellectual capital –employee capital, structural capital, and customer capital– had a significantly positive relationship with innovation performance. Moreover, the results also indicated that the higher the growth rate of an industry, the stronger were the positive relationships between three types of intellectual capital and innovation performance. Besides, customer capital was the greatest among these three types of intellectual capital in Turkish automotive supplier industry, employee capital was the next, and structural capital was the least. This shows two points; first, T urkish automotive supplier industry emphasized the interactive “relations” with their suppliers, clients, and partners; second, it was imperative for Turkish manufacturing enterprises to develop their structural capital to increase their innovation performance.

Entropy Measure to Compare the Internet and Face to Face Surveys

Teknolojideki degisim hayatin her alaninda oldugu gibi veri toplama yontemlerinde de kendini gostermektedir. Bilgisayar ve Internet kullaniminin yayginlasmasi arastirmacilara Internet ortaminda da anket yapabilme olanagi saglamaktadir. Gunumuzde de bu olanaktan gittikce artan bir sekilde faydalanildigi gorulmektedir. Bu calismada, Internet ortaminda yapilan anketler ile yuz yuze yapilan anketler vasitasiyla elde edilen veriler arasinda farklilik olup olmadigina cevap aranmaktadir. Bu amacla, iki farkli veri toplama yonteminden ve iki farkli olcekten (Cetscale ve oz-yeterlik) elde edilen veriler entropi olcusu kullanilarak analiz edilmistir. Bulgular, Internet temelli anketlerin oz-yeterlik olcegi icin daha az daginik cevaplar sagladigini gostermektedir. Ayrica sonuclar, olcegin yanit dagilimi uzerinde de etkisinin olduguna dair kanitlar sunmaktadir

From Mass to Personalized Mobile Marketing Strategies: The New Dimensions Through Expert Systems

This study explored the food expenditure patterns of college students. Information on monthly food expenditures and income from a sample of students was used to estimate the proportion of income that the average student spends on food and analyze the Engel relation between food expenditures and income. The average college student was found to spend about 30 percent of income on food. The estimated marginal share is 0.076. These findings indicate that food and related establishments that sell mostly to college students will receive very little of any potential increases in student income. However, increases in student income may be a boon for businesses that sell non-food items.European integration is one of the most demanding processes for Kosovo institutions and society. While citizens of Kosovo overwhelmingly support membership in the European Union, assessment reports specify that Kosovo and its institutions still need serious reform to achieve this goal. The integration process offers mechanisms that civil society namely NGO sector can use in order to monitor and give direct contribution for this process, which could also impact to transform Kosovo institutions and society. The Annual Progress Report of the European Commission requires from governments and institutions of countries aspiring for integration to the EU to pursue sound governance practices that allow civil societies to have an impact on policy and decision-making processes. Relying on this requirement, NGOs can use the process as a way to shape the organization and function in their society and institutions. At this stage the role of Kosovo NGO’s whose focus is political activism that tends to increase demands for democratic participation in the political system is more than needed. These NGO’s apart from monitoring role towards the Government, they can become one of the main partners for EU Integration Process, especially to the European Commission (EC). The aim of this paper is to analyze the role of NGO’s as part of civil society in the whole process of EU integration and current possibilities for improving their capacities and contributions towards the public policy and decision making process.Psychological contract is composed of employees’ beliefs about what they owe to the organization and what does the organization owe to them in return. However, the psychological contract which is supposed to be between employee and employer and exists in employee’s mind as mutual obligations; is sometimes broken and damaged. When the employer does not fulfill or delayed in fulfilling some obligations, these obligations being either obviously promised or implied, the employee thinks that psychological contract is breached. Organizational cynicism is seen at the employee who perceives a psychological contract breach as a reaction behavior. Organizational cynicism is defined as the negative attitude of an employee towards the organizations (s)he is employed by; which is composed of believing that the organization lacks integration, negative feelings towards the organization, and consistently, humiliating and hypercritical behavior tendency. Organizational cynicism has three dimensions called cognitive, affective and behavioral. In this context, the objective of the research is to reveal the effects of psychological contract breach which is gaining importance for organizations; on organizational cynicism and its dimensions. The data collection method of the research is determined as a survey, and the universe is restricted as research assistants working in a state university. According to the descriptive analysis results, the level of psychological contract breach and organizational cynicism levels of research assistants are low. According to analysis results, psychological contract breach effects both organizational cynicism and its dimensions. Consequently, organizational cynicism increases while psychological contract breach increases.The Albanian labour market has changed drastically during the last two decades as a result of technological developments, labour force mobility, structural unemployment etc. New skills are required by firms and many types of skills turned to be obsolete and no longer in demand. The article tries to analyze the situation in the Albanian labour market, in order to identify the actual trend and to explain theoretical reasons and determinants that cause it. Using Labour Force Survey data it’s aimed an empirical model to evaluate the determinants of employees’ participation in vocational training in Albania. Based on the empirical literature such determinants can be person related, job related, and employer related. The findings from this paper will be compared with findings from the literature in order to see differences and similaritiesare.Human capital theory states that the incidence of training should be higher among men than women. Literature have confirmed it in different empirical studies. Recently, there is a small number of studies that have reported the reversed trend: women are now more likely to participate in training than their male counterparts. Using Labour Force Survey data we present a descpritive analysis to evaluate if there are evidences of discrimination; if it’s measurable and which are the determinants of vocational training of men and women employees in the Albanian labor market. Determinants such as improvements in the labour market status of women (Vanden Heuvel, 1997) increased labour force participation rates among women (Green and Zanchi, 1997) are detected in the paper. This paper should be seen as a actual scan of Albanian labour market in context of vocational training incidence and evidences of discrimination among gender.Nine-Year Schooling is the new educational concept developed in Mauritius by the Ministry of Education and Human Resources with the perspective of favouring holistic learning aimed at the future of the Mauritian workforce. With its main intention of being a strategy that aligns Mauritius with international learning standards, this concept should be an effective one although its outcomes have not yet been developed. It is expected that higher learning might be affected by the inputs of the NineYear Schooling namely in terms of competences and skills that are likely to be developed by learners in the new system. This research work analyses how Nine-Year Schooling will impact higher education in terms of prerequisites developed by existing learners, the new paradigm of secondary school education and the new challenges of tertiary education. It also analyses the challenges that the Nine-Year Schooling might pose to higher education. Assuming that outcomes are not yet available, the research seeks expert advice from various stakeholders and a panel of expert opinion to see how the Nine-Year Schooling posits itself in the future and how universities will have to embrace such a new concept.

The Assessment of Website Design Quality in Thermal Tourism Industry: The Comparative Study for Turkish and German Thermal Hotels

This study explored the food expenditure patterns of college students. Information on monthly food expenditures and income from a sample of students was used to estimate the proportion of income that the average student spends on food and analyze the Engel relation between food expenditures and income. The average college student was found to spend about 30 percent of income on food. The estimated marginal share is 0.076. These findings indicate that food and related establishments that sell mostly to college students will receive very little of any potential increases in student income. However, increases in student income may be a boon for businesses that sell non-food items.European integration is one of the most demanding processes for Kosovo institutions and society. While citizens of Kosovo overwhelmingly support membership in the European Union, assessment reports specify that Kosovo and its institutions still need serious reform to achieve this goal. The integration process offers mechanisms that civil society namely NGO sector can use in order to monitor and give direct contribution for this process, which could also impact to transform Kosovo institutions and society. The Annual Progress Report of the European Commission requires from governments and institutions of countries aspiring for integration to the EU to pursue sound governance practices that allow civil societies to have an impact on policy and decision-making processes. Relying on this requirement, NGOs can use the process as a way to shape the organization and function in their society and institutions. At this stage the role of Kosovo NGO’s whose focus is political activism that tends to increase demands for democratic participation in the political system is more than needed. These NGO’s apart from monitoring role towards the Government, they can become one of the main partners for EU Integration Process, especially to the European Commission (EC). The aim of this paper is to analyze the role of NGO’s as part of civil society in the whole process of EU integration and current possibilities for improving their capacities and contributions towards the public policy and decision making process.Psychological contract is composed of employees’ beliefs about what they owe to the organization and what does the organization owe to them in return. However, the psychological contract which is supposed to be between employee and employer and exists in employee’s mind as mutual obligations; is sometimes broken and damaged. When the employer does not fulfill or delayed in fulfilling some obligations, these obligations being either obviously promised or implied, the employee thinks that psychological contract is breached. Organizational cynicism is seen at the employee who perceives a psychological contract breach as a reaction behavior. Organizational cynicism is defined as the negative attitude of an employee towards the organizations (s)he is employed by; which is composed of believing that the organization lacks integration, negative feelings towards the organization, and consistently, humiliating and hypercritical behavior tendency. Organizational cynicism has three dimensions called cognitive, affective and behavioral. In this context, the objective of the research is to reveal the effects of psychological contract breach which is gaining importance for organizations; on organizational cynicism and its dimensions. The data collection method of the research is determined as a survey, and the universe is restricted as research assistants working in a state university. According to the descriptive analysis results, the level of psychological contract breach and organizational cynicism levels of research assistants are low. According to analysis results, psychological contract breach effects both organizational cynicism and its dimensions. Consequently, organizational cynicism increases while psychological contract breach increases.The Albanian labour market has changed drastically during the last two decades as a result of technological developments, labour force mobility, structural unemployment etc. New skills are required by firms and many types of skills turned to be obsolete and no longer in demand. The article tries to analyze the situation in the Albanian labour market, in order to identify the actual trend and to explain theoretical reasons and determinants that cause it. Using Labour Force Survey data it’s aimed an empirical model to evaluate the determinants of employees’ participation in vocational training in Albania. Based on the empirical literature such determinants can be person related, job related, and employer related. The findings from this paper will be compared with findings from the literature in order to see differences and similaritiesare.Human capital theory states that the incidence of training should be higher among men than women. Literature have confirmed it in different empirical studies. Recently, there is a small number of studies that have reported the reversed trend: women are now more likely to participate in training than their male counterparts. Using Labour Force Survey data we present a descpritive analysis to evaluate if there are evidences of discrimination; if it’s measurable and which are the determinants of vocational training of men and women employees in the Albanian labor market. Determinants such as improvements in the labour market status of women (Vanden Heuvel, 1997) increased labour force participation rates among women (Green and Zanchi, 1997) are detected in the paper. This paper should be seen as a actual scan of Albanian labour market in context of vocational training incidence and evidences of discrimination among gender.Nine-Year Schooling is the new educational concept developed in Mauritius by the Ministry of Education and Human Resources with the perspective of favouring holistic learning aimed at the future of the Mauritian workforce. With its main intention of being a strategy that aligns Mauritius with international learning standards, this concept should be an effective one although its outcomes have not yet been developed. It is expected that higher learning might be affected by the inputs of the NineYear Schooling namely in terms of competences and skills that are likely to be developed by learners in the new system. This research work analyses how Nine-Year Schooling will impact higher education in terms of prerequisites developed by existing learners, the new paradigm of secondary school education and the new challenges of tertiary education. It also analyses the challenges that the Nine-Year Schooling might pose to higher education. Assuming that outcomes are not yet available, the research seeks expert advice from various stakeholders and a panel of expert opinion to see how the Nine-Year Schooling posits itself in the future and how universities will have to embrace such a new concept.

Is There any Difference Between the Results of the Survey Marked by the Interviewer and the Respondent

This study examines the relationship between climate change and undernourishment and its negative impact on child health. The focus of this study is Palghar District (which was formed on August 1, 2014, in State of Maharashtra, India). This paper examines the efficacy of the role of healthy government initiatives and their awareness among people in overcoming the adverse effects of climate-change. The study is based on interviews with the District Collector, various government officials and anthropologists working in the area, as well as secondary data collected from the Palghar District Collectorate. As the data made available by the government were limited, the study is unable to supply extensive information about such aspects as the beneficiaries of various welfare schemes, project costs and cost analysis. Palghar district has reported 64 per 1000 child deaths and 44 per 1000 infant deaths between April and October, 2016. The researcher tried to find links between various potential variables and child mortality in this administrative region. The researcher hopes that by giving voice to a localised issue and discussing possible solutions for curbing the problem of child mortality due to undernourishment, it may be possible to find a long-term and comprehensive model for a solution for the same problem around the world.In modern conditions of globalization, the quality of static data of foreign economic relations of the country plays an important role in decision-making about the foreign economic sphere of the country. This is without their quality leading to wrong static analysis of the indicators of foreign economic relations and methods of evaluation. As a result, it is impossible for correct decision not to be made by the government. Also, there are questions about what are the important priorities in the development of foreign economic relations of the country. According to the analysis of static indicators of foreign economic relations of Syria before and during the crisis, we noted that there was a deterioration of all indicators of foreign economic relations due to armed conflict. This includes the increase in the external debt 2.75 times in 2014 compared with the period before the crisis, the decline in exports and imports, and the improvement of egovernment. In addition, work without high-quality cannot control foreign trade transactions.Liability of the custodian or custodian body for the damage caused by the persons totally divested from the ability to act due to mental disability is a kind of liability for the damage caused by the actions of the other person. In this case, his/her custodian or custodian body that is liable for his/her supervision shall be liable even for the damage caused by the person with mental disabilities. Obligation for supervision and care of the custodian or custodian body for the person with mental disabilities shall be the reason based on which they should respond in cases when the person with mental disabilities causes a damage to the third person. In order this kind of liability to come into consideration, in advance, there should be met some conditions as follows: 1. The damage is caused, 2. The damage is caused by the person that is incapable to judge and by the person who is under custody, 3. The damage has been caused since the custodian has not exercised adequately the supervision function as required according to the Law, decision of a body or any contract. These conditions should be fulfilled together in order that this kind of liability to come into consideration. Theoretical treatments regarding these kinds of liabilities, not in all cases, have brought the due clearance. In theoretical treatments of various authors that have treated this kind of liability there are presented dilemma which require a different analysis and approach in order that there to be identified some cases that have been left untreated until nowadays. Those authors, in their theoretical treatments, have ascertained that the custodian or custodian body shall be released from the liability for the damage caused by the person with mental disabilities or with mental slowdown development or any other circumstance according to which they could not judge his/her actions, if they can prove their innocence whether they have exercised adequately the supervision towards the person with mental disabilities or with mental slowdown development but the same authors have not given further explanations that who will be liable in such cases if the person with mental disabilities does not have economic conditions to make the compensation of the damage. This issue is regulated with legal framework of some countries treated in this paper. We have done this comparative analysis between the legal framework of these countries with the purpose of identifying the similarities and differences between them in regulating this liability. Even that there are some differences in legal determinations, we should say that Kosovo, Croatia, Serbia, Albania, France, Italy, Germany and Spain have approximately similar regulation regarding this liability since all these countries cover this kind of liability with their legal framework.This study is an effort to characterize the legal and social aspects of the polish regulations relating to the employment of people with disabilities in sheltered conditions. In Poland, the role of activation of the disabled in the protected labor market performs three types of operations: sheltered workshops, factories professional activity, and social co-operation. Authors discuss the formal requirements to obtain the status, specific rights, and the obligations of employers who are employing the establishment of protected or reinsured activity. The research included in the study was supplemented by an analysis of available statistical data based on the number of operators protected labor market and the number of disabled people employed in these workplaces.Starting from 1st May, 2004 countries of European Fifteen have gradually opened their labour markets for the new EU members, including the Poles. The first to take this step was Great Britain, Ireland and Sweden, the last - Germany and Austria. For the new EU citizens, emerging opportunities were connected with benefits and wide possibilities, but also with limitations and adaptation difficulties. They had to deal with the language barrier as much as the different culture, accepted behaviours, traditions, work culture and model of spending leisure time. Mentality of migrants – whether they were able or not to immerse into the “new” – had impact on finding themselves in another environment. Most of those, who left Poland did not plan to settle, they were leaving “for some time”, temporarily. Mentally, they were still connected with previous place of residence, more interested in environment left behind than new one. Such behaviour was not conducive to adaptation; on the contrary, it made adaptation harder. Migrants through listening to Polish radio, watching Polish television stations, using the Polish Internet portals and reading national press, separated themselves from the new environment. All of these was due to the assumption that engaging in new place has no point since their stay is only temporary. Their attitude to the kind of work and workplace was similar. Majority of migrants from the EU-8 countries was taking up secondary employment, regardless of educational background. Wages comparable with Polish were supposed to compensate depreciation on the labour market. A wide spectrum of adaptation problems of Polish migrants is an issue raised in reports prepared by specialized research institutions, the Polish Ministry of Foreign Affairs and Polish Community organisations.The system of support for women within the framework of the social policy of the Second Polish Republic included: the adequate regulations of work legislation, the rules of social insurance, the activities towards the maternity protection of the insured and, finally, social services directly or indirectly provided to women by the central as well as local governments. These activities were extensive and, in many cases, very modern. What is more, they were directed towards solving the most important social problems of women. However, rather than common, the scope of those activities was very limited and selective. Moreover, the implementation of those activities was not always in accordance with the plans and expectations of their authors. From the point of view of the existing social needs, the most advanced solutions were those which resulted from a privileged position of women in the work legislation and the system of health insurance. The problem of the insignificant influence always had its roots in the socio-professional structure of the country. Only women in employment or covered by the insurance could receive the benefits. For the rest the offer was no longer that beneficial.In a society genetically endowed with great cognitive potential, the paradigmatic failure of the post-communist education system divide young people into three categories: young elitists who join foreign universities and companies, well-prepared young people eager to study in their country and young NEETs. The increasing percentage of the latter ones is confirmed by the national results obtained in the PISA tests and high school dropout rates. No community in this world can be strong when the investment in education lacks. Non-aligned job policies to educational ones will give birth to worrying imbalances, highlighting the phenomenon of migration. Demographic decline and the lack of strategies to stimulate birth rate will increase the impossibility to ensure generational change within the active population and all these will lead to a block of the pension system. Romania, in the next 20 years will follow the model of the European countries, which face labor importation and the migration of non-European capital. Are there any solutions to counterbalance these trends? This is the question which, the whole rethink of theoretical-methodological analysis of some policies meant to give value to the huge Romanian qualitative human force, deprecated within the large globalization, is based on.The essay deals with the difficult relationship between fiscal responsibility and representation: it seems that the traditional rule “no taxation without representation” is less and less true, as the responsibility of the representatives, be they those of the national parliament or of the representative bodies of local institutions, is no longer a real guarantee. The case of the Italian system is significant: local taxes have been interpreted in a very singular way by the constitutional case law, as the representatives’ responsibility connected with local government levies is limited to the determining only of certain aspects of the fiscal phenomenon. One first goal is therefore to analyse the atypical fiscal and financial responsibility of local administrators. But a specific phenomenon of the Italian Regions with a special level of autonomy deserves attention. These special Regions have negotiated with the central government a specific regime: since the constitutional implementation process of 2009, they dispose of undeniably high percentages of their territories’ tax revenue. The profiles of derived finance have been eliminated and it has been decided to return to the self-financing model, understood as the prevailing allocation in a fixed share of tax revenues produced within the territory. The case of the special regional revenues of Trentino-Alto Adige is a peculiar one and it is specifically studied in this essay. This work discusses the question of representation regarding tax revenues in a different way, based on a particular type of relation between the wealthproducing context and the institutions.Today, internet plays an indisputable role as a means of communication, information flow, and as a point of meeting the needs of a growing number of people. The authors noted more and more important role that mass communication plays in social media. This article presents various definitions of the phenomenon and the proposed typology, and threats which entails using either incompetent social media today. This article is intended to facilitate the communication process for researchers, sociologists, media experts, and people interested in the study of the phenomenon of online communication.A change depending on the time of the flood wave moving in a stream using flood routing approach is examined. Flood routing of flood discharge along the river with their account and calculating the changes in the water level of flood protection structure size is determined to safety. The aim of this study, Sutculer flood event will be modeled by Genetic Expression Programing (GEP) method. The GEP method makes use of few hydrologic parameters such as inflow, outflow, and time. Simulation results indicate that the proposed a predictive model is an appropriate for the flood routing. Case study is presented to demonstrate that the GEP model is an alternative in implementation of the Muskingum model.

The Influence of the Religiosity Phenomenon on the Choice of Cars and Yogurt Brands

Bugune kadar Hristiyan dindarliginin tuketici davranisi ile ilisiklendirildigi bircok calisma olmasina ragmen Islamic marketing calismalari pek azdir. Oysaki hemen hemen her toplumda dinin tuketici uzerinde kontrol ve yonlendirici ozelligi asirlardan beri devam etmektedir. Dolayisiyla din olgusunun tuketicinin satinalma karar surecinde, urunun cesitliligine bagli olarak bir rolu vardir. Bazen bu rol son derece baskin iken bazen de pasif olabilmektedir. Bu gorecelikte urunun cesitliligi onemli bir faktordur. Bu calismada dindarlik olgusunun begenmeli mal ornegi olan araba (car) ve kolayda mal ornegi olan yogurt markalarinin tercihi uzerindeki etkisi arastirilmistir. Dindarlik olcusu olarak Flere and Lavric (2008)’in I+Ep ve Es seklinde ayirdigi dindarlik olcutunun arastirmanin modeline uyarlanmis hali test edilmistir. Arastirmanin modelinde Islamic Attude→butunlesik {I+Ep} →Brand Loyalty pozitif yonlu iliskisinin varligi, SEM aracigi ile desteklenmistir. Bu arastirma sonucunda extrinsic social (Es) religiosity duzeyi ile car brand choice arasinda anlamli iliskinin var oldugu tespit edilmistir. Bu durumun gosterisci dindarliktan kaynaklandigini soylemem mumkundur. Kayda deger bir diger sonuc ise Musluman Turk toplumu icin kolayda mal statusunde olan yogurt markasi tercihi ile {I+Ep} tipi dindarlik duzeyleri arasinda anlamli iliskinin var oldugu yonundedir. Diger yandan {I+Ep} kombinasyonuna ait religiosity duzeyi ile car brand choice arasinda anlamli iliskinin olmadigi kanitlanmistir.Abstract Özet Although there are numerous studies in which Christian religiosity has been associated with consumer behavior, there are few studies regarding the influence of Islam on marketing. However, religion has sustained its controlling and guiding effect on consumers in almost all societies throughout the ages. Accordingly, religion has a role in the decision-making process of the consumer, depending on the variety of the product. While this role is extremely dominant at times, it may be passive at other times. Accordingly, the variety of the product is an important factor in this relationship. In this study, the effect of religiosity on the preference of a car, as an example of a shopping product, and on a preference for yogurt brand, as an example of a convenience product, substantiated the relativity of the variety of the product. As a criterion of religiosity, the religiosity scale developed by Flere and Lavric (2008) as I+Ep and Es has been tested and adapted to this study. In the study model, the presence of a Islamic Attitude→integrated {I+Ep}→Brand Loyalty positive relationship has been supported by SEM. As a result of this study, a significant relationship has been determined between extrinsic social (Es) religiosity and car brand choice. It can be concluded that this relationship is the result of conspicuous religiosity. Another remarkable result is that there is a significant relationship between yogurt brand and {I+Ep}-type religiosity levels in the Turkish society. Conversely, it has been shown that there is no significant relationship between religiosity level for the {I+Ep} combination and car brand choice. Bugüne kadar Hristiyan dindarlığının tüketici davranışı ile ilişiklendirildiği birçok çalışma olmasına rağmen Islamic marketing çalışmaları pek azdır. Oysaki hemen hemen her toplumda dinin tüketici üzerinde kontrol ve yönlendirici özelliği asırlardan beri devam etmektedir. Dolayısıyla din olgusunun tüketicinin satınalma karar sürecinde, ürünün çeşitliliğine bağlı olarak bir rolü vardır. Bazen bu rol son derece baskın iken bazen de pasif olabilmektedir. Bu görecelikte ürünün çeşitliliği önemli bir faktördür. Bu çalışmada dindarlık olgusunun beğenmeli mal örneği olan araba (car) ve kolayda mal örneği olan yogurt markalarının tercihi üzerindeki etkisi araştırılmıştır. Dindarlık ölçüsü olarak Flere and Lavric (2008)’in I+Ep ve Es şeklinde ayırdığı dindarlık ölçütünün araştırmanın modeline uyarlanmış hali test edilmiştir. Araştırmanın modelinde Islamic Attude→bütünleşik {I+Ep}→Brand Loyalty pozitif yönlü ilişkisinin varlığı, SEM aracığı ile desteklenmiştir. Bu araştırma sonucunda extrinsic social (Es) religiosity düzeyi ile car brand choice arasında anlamlı ilişkinin var olduğu tespit edilmiştir. Bu durumun gösterişçi dindarlıktan kaynaklandığını söylemem mümkündür. Kayda değer bir diğer sonuç ise Müslüman Türk toplumu için kolayda mal statüsünde olan yoğurt markası tercihi ile {I+Ep} tipi dindarlık düzeyleri arasında anlamlı ilişkinin var olduğu yönündedir. Diğer yandan {I+Ep} kombinasyonuna ait religiosity düzeyi ile car brand choice arasında anlamlı ilişkinin olmadığı kanıtlanmıştır.

Internet marketing activities of enterprises a research on natural stone and marble industry in Denizli

AMAC: Internet sundugu firsatlar nedeniyle kisa surede hizli bir sekilde gelisme kaydetmistir. Kullanicilar arasinda sagladigi zengin etkilesim yonu, Internet’in diger iletisim araclarindan cok daha hizli yayginlasmasini saglamistir. Her gecen gun daha fazla kullanici Internet’i kullanirken, Internet teknolojileri de surekli geliserek evrimlesmis ve yeni uygulamalar ortaya cikmistir. Bu calismada ve yabanci literatur incelenmis, Internet ortamindaki gelismelerin, isletmelerin pazarlama faaliyetlerini nasil etkiledigi belirlenmeye calisilmistir. Ayni zamanda gerceklestirilen saha calismasi ile isletmelerin Internet’i, pazarlama faaliyetlerinde ne kadar etkin kullandiklari arastirilmistir. Arastirma neticesinde dogal tas ve mermer isletmelerinin Internet pazarlamaya verdikleri onem de ortaya konmustur.YONTEMLER: BULGULAR: SONUC

HİZMET SEKTÖRÜNDEKİ VERİTABANLI PAZARLAMA ARAŞTIRMALARININ DEĞERLENDİRİLMESİ

Hizmet sektorunde veri tabanli pazarlama, musterilerin isletmeye sadakatini artirmak ve yeni musteriler kazanmak icin gerekli olan musteri hakkindaki verilerin islenmesinde kullanilan stratejik bir pazarlama surecidir. Bu calismada Konya ilindeki buyuk konaklama isletmelerinin veri tabanli pazarlamaya yonelik uygulamalarini arastirmanin yaninda, benzer soru formlarini kullanilarak yapilan onceki calismalar (Gulcan, 2002; Ceyhan, 2006; Hasiloglu ve Soydas, 2007) karsilastirmali olarak degerlendirilmistir. Onceki calismalarda kullanilan farkli olcekleri standart hale getirmek icin Bardakci ve Hasiloglu (2007) tarafindan gelistirilen olcek donusum surecinden faydalanilmistir