Sengun Yeniyurt

Does culture explain acceptance of new products in a country

This paper investigates the role of cultural differences in the acceptance of new products, as moderated by socio‐economic variables. In order to assess the relationship, an analysis utilizing Hofstedes cultural dimensions, along with secondary data representing socio‐economic structure and the penetration rate of new products was undertaken. The results demonstrate that power distance and uncertainty avoidance hinder the acceptance of new products. Also found is that individualism has a positive effect but the masculinity dimension has no significant effect on the diffusion of new products. The findings regarding the moderation effects of the socio‐economic variables are mixed.

A literature review and integrative performance measurement framework for multinational companies

In multinational companies the alignment of worldwide actions with global strategy is a challenging task due to organizational complexity. Recent studies provide useful frameworks for performance measurement and strategic alignment, such as the balanced scorecard, the Scandia navigator and the economic value added. This paper reviews previous research, presents an integrated framework for performance measurement for multinational companies and provides directions for future studies.

An analytical framework for supply network risk propagation: A Bayesian network approach

There are numerous examples of supply chain disruptions that have occurred which have had devastating impacts not only on a single firm but also on various other firms in the supply network. We utilize a Bayesian Network (BN) approach and develop a model of risk propagation in a supply network. The model takes into account the inter-dependencies among different risks, as well as the idiosyncrasies of a supply chain network structure. Specific risk measures are derived from this model and a simulation study is utilized to illustrate how these measures can be used in a supply chain setting.

Exploring the Marketing Program Antecedents of Performance in a Global Company

As the era of globalization continues to manifest through the emergence of global companies, the use of marketing programs in these firms has become increasingly important. This research examines global marketing program–related factors, their drivers, and their performance consequences. The global marketing program, as the authors conceptualize it, consists of three key factors: global marketing strategy, global marketing structure, and global marketing processes. The authors develop and test an empirical model to portray the application of the global marketing program factors with respect to product standardization and product processes. As such, global customer convergence and leaderships global orientation have significant, positive effects on global product standardization and global marketing structure. The authors find that global product standardization and global marketing structure drive the implementation of global product processes, which are positively related to marketing performance.

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

Companies expend vast resources to create product and brand portfolios in the global marketplace. Yet knowledge of the market-based performance implications of various positions in a firms portfolio architecture is lacking in the literature. To further the understanding of managing brands in the global marketplace, the authors develop a conceptual framework based on the tenets of signaling theory, explore the relationship between global brand architecture and market-based performance, and consider how culture moderates this relationship. The results of the analyses, from a panel data set of 165 automotive brands operating in 65 countries from 2002 to 2008, reveal that global brands perform better in the marketplace than their nonglobal counterparts. Cultural values indeed provide boundary conditions for this relationship, suggesting that alternative strategies for some markets may be advisable.

The Impact of Supply Network Structure on the Financial Performance of the Firm

Supply chain finance (SCF) as a topic of academic interest and professional practice is rather nebulous, in the sense that the financial aspects of the supply chain have far reaching and complex effects on the entire enterprise. Firms that properly manage their SCF initiatives experience significant benefits to market capitalization and cash flow performance throughout the extended enterprise. Additionally, recent research has emerged that conceptualizes supply chains under the guise of networks. However, even with the important role that SCF plays throughout the supply network, there has been little research that specifically examines the characteristics of a firm’s supply network structure and its impact on financial performance. Consequently there is a gap in the literature dealing with this relationship and thus the primary undertaking in this research is to answer the following research question: what role does a firm’s supply network structure have in explaining its financial performance? We estimate several random effects GLS regressions to test several theoretically driven hypotheses. Our results suggest that firms that can understand and optimize their network structures can use them to their advantage to generate significant improvements in ROA, ROI, ROE, and ROS.