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Dive into the research topics where Shahar Ayal is active.

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Featured researches published by Shahar Ayal.


Journal of Economic Behavior and Organization | 2013

Self-serving Altruism? The Lure of Unethical Actions That Benefit Others

Francesca Gino; Shahar Ayal; Dan Ariely

In three experiments, we propose and find that individuals cheat more when others can benefit from their cheating and when the number of beneficiaries of wrongdoing increases. Our results indicate that people use moral flexibility to justify their self-interested actions when such actions benefit others in addition to the self. Namely, our findings suggest that when peoples dishonesty would benefit others, they are more likely to view dishonesty as morally acceptable and thus feel less guilty about benefiting from cheating. We discuss the implications of these results for collaborations in the social realm.


Current Directions in Psychological Science | 2015

Self-Serving Justifications Doing Wrong and Feeling Moral

Shaul Shalvi; Francesca Gino; Rachel Barkan; Shahar Ayal

Unethical behavior by “ordinary” people poses significant societal and personal challenges. We present a novel framework centered on the role of self-serving justification to build upon and advance the rapidly expanding research on intentional unethical behavior of people who value their morality highly. We propose that self-serving justifications emerging before and after people engage in intentional ethical violations mitigate the threat to the moral self, enabling them to do wrong while feeling moral. Pre-violation justifications lessen the anticipated threat to the moral self by redefining questionable behaviors as excusable. Post-violation justifications alleviate the experienced threat to the moral self through compensations that balance or lessen violations. We highlight the psychological mechanisms that prompt people to do wrong and feel moral, and suggest future research directions regarding the temporal dimension of self-serving justifications of ethical misconduct.


Journal of Marketing Research | 2011

Winning the Battle But Losing the War: The Psychology of Debt Management

Moty Amar; Dan Ariely; Shahar Ayal; Cynthia Cryder; Scott Rick

When consumers carry multiple debts, how do they decide which debt to repay first? Normatively, consumers should repay the debt with the highest interest rate most quickly. However, because people tend to break complicated tasks into more manageable parts, and because losses are most distressing when segregated, the authors hypothesize that people will pay off the smallest loan first to reduce the total number of outstanding loans and achieve a sense of tangible progress toward debt repayment. To experimentally examine how consumers manage multiple debts, the authors develop an incentive-compatible debt management game, in which participants are saddled with multiple debts and need to decide how to repay them over time. Consistent with the hypothesis, four experiments reveal evidence of debt account aversion: Participants consistently pay off small debts first, even though the larger debts have higher interest rates. The authors also find that restricting participants’ ability to completely pay off small debts, and focusing their attention on the amount of interest each debt has accumulated, helps them reduce overall debt more quickly.


Frontiers in Psychology | 2012

Processing differences between descriptions and experience: a comparative analysis using eye-tracking and physiological measures

Andreas Glöckner; Susann Fiedler; Guy Hochman; Shahar Ayal; Benjamin E. Hilbig

Do decisions from description and from experience trigger different cognitive processes? We investigated this general question using cognitive modeling, eye-tracking, and physiological arousal measures. Three novel findings indeed suggest qualitatively different processes between the two types of decisions. First, comparative modeling indicates that evidence-accumulation models assuming averaging of all fixation-sampled outcomes predict choices best in decisions from experience, whereas Cumulative Prospect Theory predicts choices best in decisions from descriptions. Second, arousal decreased with increasing difference in expected value between gambles in description-based choices but not in experience. Third, the relation between attention and subjective weights given to outcomes was stronger for experience-based than for description-based tasks. Overall, our results indicate that processes in experience-based risky choice can be captured by sampling-and-averaging evidence-accumulation model. This model cannot be generalized to description-based decisions, in which more complex mechanisms are involved.


Perspectives on Psychological Science | 2015

Three Principles to REVISE People's Unethical Behavior

Shahar Ayal; Francesca Gino; Rachel Barkan; Dan Ariely

Dishonesty and unethical behavior are widespread in the public and private sectors and cause immense annual losses. For instance, estimates of U.S. annual losses indicate


human-robot interaction | 2015

Robot Presence and Human Honesty: Experimental Evidence

Guy Hoffman; Jodi Forlizzi; Shahar Ayal; Aaron Steinfeld; John Antanitis; Guy Hochman; Eric Hochendoner; Justin Finkenaur

1 trillion paid in bribes,


Frontiers in Psychology | 2015

Fairness requires deliberation: the primacy of economic over social considerations

Guy Hochman; Shahar Ayal; Dan Ariely

270 billion lost due to unreported income, and


Frontiers in Psychology | 2015

Determinants of judgment and decision making quality: the interplay between information processing style and situational factors.

Shahar Ayal; Zohar Rusou; Dan Zakay; Guy Hochman

42 billion lost in retail due to shoplifting and employee theft. In this article, we draw on insights from the growing fields of moral psychology and behavioral ethics to present a three-principle framework we call REVISE. This framework classifies forces that affect dishonesty into three main categories and then redirects those forces to encourage moral behavior. The first principle, reminding, emphasizes the effectiveness of subtle cues that increase the salience of morality and decrease people’s ability to justify dishonesty. The second principle, visibility, aims to restrict anonymity, prompt peer monitoring, and elicit responsible norms. The third principle, self-engagement, increases people’s motivation to maintain a positive self-perception as a moral person and helps bridge the gap between moral values and actual behavior. The REVISE framework can guide the design of policy interventions to defeat dishonesty.


Synthese | 2012

Deliberative adjustments of intuitive anchors: the case of diversification behavior

Shahar Ayal; Dan Zakay; Guy Hochman

Robots are predicted to serve in environments in which human honesty is important, such as the workplace, schools, and public institutions. Can the presence of a robot facilitate honest behavior? In this paper, we describe an experimental study evaluating the effects of robot social presence on people’s honesty. Participants completed a perceptual task, which is structured so as to allowthem to earn more money by not complying with the experiment instructions. We compare three conditions between subjects: Completing the task alone in a room; completing it with a non-monitoring human present; and completing it with a non-monitoring robot present. The robot is a new expressive social head capable of 4-DoF head movement and screen-based eye animation, specifically designed and built for this research. It was designed to convey social presence, but not monitoring. We find that people cheat in all three conditions, but cheat equally less when there is a human or a robot in the room, compared to when they are alone. We did not find differences in the perceived authority of the human and the robot, but did find that people felt significantly less guilty after cheating inthe presence of a robot as compared to a human. This has implications for the use of robots in monitoring and supervising tasks in environments in which honesty is key. Categories and Subject Descriptors H.1.2 [Models and Principles]: User/Machine Systems; J.4 [Computer Applications]: Social and Behavioral Sciences–- psychology. General Terms Experimentation, Human Factors.


Thinking & Reasoning | 2014

Detecting varieties of cheating: How do people navigate between different cheating ploys?

Shahar Ayal; Yechiel Klar

While both economic and social considerations of fairness and equity play an important role in financial decision-making, it is not clear which of these two motives is more primal and immediate and which one is secondary and slow. Here we used variants of the ultimatum game to examine this question. Experiment 1 shows that acceptance rate of unfair offers increases when participants are asked to base their choice on their gut-feelings, as compared to when they thoroughly consider the available information. In line with these results, Experiments 2 and 3 provide process evidence that individuals prefer to first examine economic information about their own utility rather than social information about equity and fairness, even at the price of foregoing such social information. Our results suggest that people are more economically rational at the core, but social considerations (e.g., inequality aversion) require deliberation, which under certain conditions override their self-interested impulses.

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Rachel Barkan

Ben-Gurion University of the Negev

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Dan Zakay

Interdisciplinary Center Herzliya

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