Sharyn McDonald

Addressing declining metropolitan park use: A case study of Melbourne, Victoria, Australia

One might expect natural area visitation to offer time-conscious leisure seekers a competitive, low-cost alternative to the vast array of activities available in a major metropolitan area. However, data obtained by Parks Victoria revealed that there has been a decline in the number of regional visitors to Melbournes metropolitan parks over the past few years. Interviews with regional visitors highlighted the importance of the role that their Melbourne-based friends and relatives were as an information resource. This article investigates the reasons for the decline in park visitation by incorporating the viewpoints of both regional visitors and residents of Melbourne. Focus groups and in-depth interviews provided useful information about pull factors of metropolitan parks and how these parks should be promoted to attract more visitors.

Utilizing and adapting leisure constraints models to enhance `short-break' vacations: Case study of Melbourne, Australia

Short-break tourism is likely to continue as a popular vacation for time-, income- and special interest conscious tourists. With the competition for visitors, destinations need to consider the constraints and facilitators associated with tourist decision-making for short-break vacations. This study presents the application of a leisure model toward better explaining such vacation choices. This study found key constraints, such as time and awareness, inhibited visitors from visiting attractions. The importance and influence of word-of-mouth recommendations plays a key role in gaining the attention of future visitors.

Perspectives on social impact measurement and non-profit organisations

Purpose – Acknowledgement of the social impact created by organisations has become an increasingly frequent discussion among practitioners. The importance of such value creation cannot be understated, yet in an increasingly competitive funding environment, the need to articulate “true” value is paramount. The purpose of this paper is to examine how Australian and US managers of non-profit organisations (NPOs) and foundations view the measurement of the social impact of NPOs. Design/methodology/approach – The paper includes 19 in-depth interviews of non-profit professionals in the USA and Australia. Respondents included non-profit managers, foundation managers and consultants in both countries. Findings – The in-depth interviews found that in both countries respondents generally agreed that objective measures of impact are desirable, but recognised the difficulties in developing objective assessment frameworks enabling comparisons across the non-profit sector. These difficulties, as well as the implication...

Social responsibility clusters arising from social partnerships

Purpose - – This paper aims to identify models of best practice and examines the manner in which such social partnerships attract new partners and scale-up their solutions. Social responsibility initiatives that incorporate multiple sectors have the capacity to challenge unsustainable practice and pave the way for model solutions towards the societal problems we face globally. Design/methodology/approach - – Comparisons of three Australian case studies were analysed. These cases were purposefully selected as they all represented relationships that demonstrated social partnerships characteristics, and they had all attracted acclaim by their peers. They differed in terms of their societal problems and relationship duration. Semi-structured interviews were held with managers and employees from each social partnership, where they discussed all aspects of the partnership lifecycle from pre-collaborative conditions through to outcomes. In total, 50 semi-structured interviews were held with members of the private, nonprofit and public sectors. Findings - – Social partnerships pool skills, knowledge and finance across sectors, concentrating on specific societal issues of mutual concern. Resultant successful initiatives act as catalysts in soliciting further support. Three primary pathways exist for successful social partnerships that wish to evolve: expansion, replication and refinement. Focused attention and resources, through the formation of social responsibility clusters, can lead to sustainable solutions. Practical implications - – There are many organisations wishing to move on from philanthropic exchange towards more meaningful integrated relationships. This paper highlights the value of both within sector and cross-sector collaboration to achieve organisational outcomes. It provides some insight into the entry points for both nonprofit organisations as well as small- to medium-sized private sector organisations that would otherwise consider social investment in large-scale societal problems beyond their reach. Originality/value - – Social partnerships within the Australian context are under-represented; this paper addresses this by examining three best practice exemplars. The rationale for incorporating new partners and sharing success is discussed and supported by a model of social responsibility cluster formation.

Social partnerships addressing affordable housing and homelessness in Australia

Purpose - – The purpose of this paper is to examine the formation of a cross-sector partnership in which a collaborative response addressed the issue of affordable housing and homelessness in Melbourne, Australia. Factors leading to the formation and evolution of the relationship reveal how social partnerships in the housing/construction industry can be formulated. Design/methodology/approach - – Semi-structured interviews were held with representatives of the three sectors involved in an innovative social housing model, the Elizabeth Street Common Ground project. Supported with background documentation, interviews were coded and the results contrasted against theories pertaining to cross-sector collaboration. Findings - – Several factors contributed to the formation of this partnership, most notably the strong social imperative found within the organisational ethos of the participating organisations. The opportunity to replicate a well-trialled and successful model coincided with the desire among all partners to be part of the solution. Originality/value - – The results provide an insight into the ingredients pivotal to the formation of a successful multi-sector partnership. It highlights the value in sharing the best practice and the importance of networks when tackling major global problems such as affordable housing and homelessness.

Elite Athletes as Charitable Ambassadors: Risks Associated with Indiscretions

Elite athletes can reach a level of notoriety where media and fans are interested in various aspects of their lives beyond that of their on-field success or failure. By receiving this level of attention, these sporting celebrities attract sponsorships from commercial, fee-paying corporations. With considered alignment, manufacturers can enhance the visibility of their product with target audiences that consume every aspect of the lives of celebrity endorsers. While this form of commodification has been explored from the perspective of the private sector, there is limited research that reflects on the ambassador relationship between sport celebrities and charitable organisations.

Promoting interdisciplinarity through an intensive entrepreneurship education post-graduate workshop

Purpose While creativity and innovation are found within many disciplines, the opportunity to develop a tangible skill set and share ideas with contemporaries can be limited within the siloed structure of many tertiary institutions. The purpose of this paper is to evaluate a model that addresses the pedagogical challenge of interdisciplinary learning. Design/methodology/approach This paper adopts a case-based approach. The case subject is Aalborg University that founded an intensive entrepreneurial education workshop that incorporates a problem-based learning (PBL) approach. This paper evaluates the program design, development, and replication plus compares the motives and subsequent experiences between workshop participants in Denmark and Australia. Findings The findings of this case study validate the centrality of entrepreneurship education as a discipline which has the capacity to unite staff and students approaching problems from various fields. The workshop design was adapted to the changing needs and expectations of staff and students and was successfully replicated overseas. Originality/value Denmark established an innovative, intensive workshop which seized the opportunity to deliver an engaging program that unlocks untapped creative potential among students from diverse cultures and multiple disciplines. Overall, this research contributes toward the body of knowledge examining student engagement and the delivery of PBL activities within an interdisciplinary learning environment.

Contemporary publics: shifting boundaries in new media, technology and culture

If the twentieth century has been dominated by discussions of the public, public life, and the public sphere, Contemporary Publics argues that, in the twenty-first century, we must complicate the singularity of that paradigm and start thinking of our world in terms of multiple, overlapping, and competing publics. In three distinct streams—art, media and technology, and the intimate life—this volume offers up the intellectual and political significance of thinking through the plurality of our publics. “Countering Neoliberal Publics: Screen and Space,” explores how different artistic practices articulate the challenges and desires of multiple publics. “Making and Shaping Publics: Discourse and Technology” showcases how media shape publics, and how new and emerging publics use these technologies to construct identities. “Commodifying Public Intimacies” examines what happens to the notion of the private when intimacies structure publics, move into public spaces, and develop value that can be exchanged and circulated.

Media Technologies and Publics

“Making and Shaping Publics: Discourse and Technology” is composed of five different positions on how media technologies shape publics, and how new and emerging publics construct identities and strategic goals. This section of Contemporary Publics begins with an introduction where media technologies are utilised to facilitate progressive change. This facilitative role is examined in subsequent chapters, where publics can unite around discourse and technology that enables communication and identity creation. The negative consequences of technologies in making and shaping publics are also examined, particularly with respect to privacy. Overall, various responses have emerged from the ways in which media and discursive practices attempt to fold us into particular kinds of publics. The chapters in this section observe how publics react to forms of control.