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Featured researches published by Shih Yung Chou.


Computers in Human Behavior | 2010

Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits

Sergio Picazo-Vela; Shih Yung Chou; Arlyn Melcher; John Michael Pearson

Online review, an important form of reputation systems, has been studied intensively because of its powerful impact on online retailers, intermediaries, and customers. However, to date, very little attention has been paid to factors that influence an individuals intention to provide an online review. An extended theory of planned behavior and Big-Five personality framework are used in this study. We empirically examine our model by using a cross-sectional survey study, collecting data from a sample of 171 online shoppers. Results show that attitude, perceived pressure, neuroticism, and conscientiousness are significant predictors of an individuals intention to provide an online review. Findings may help online retailers and/or intermediaries increase the number of online reviews provided, which will lead to more accurate rating information about transactions, products, or services and may serve as a stepping-stone to continuous improvements. Implications, limitations, and future research directions are discussed.


Managing Service Quality | 2013

An empirical examination of service-oriented organizational citizenship behavior: The roles of justice perceptions and manifest needs

Shih Yung Chou; Erlinda Lopez-Rodriguez

Purpose – The purpose of this study is twofold. First, we explore the relationship between organizational justice and service-oriented organizational citizenship behavior (SOCB). In particular, we focus on perceived distributive and procedural justice. Second, we examine the moderating effect of the need for achievement and need for affiliation. Design/methodology/approach – The paper employed an online cross-sectional survey approach and distributed questionnaires to service employees at a large service organization. Data were analyzed with a two-step structural equation modeling technique using LISREL 8.7. Findings – Perceived procedural justice significantly predicts SOCB. Additionally, the need for affiliation positively moderates the relationship between perceived procedural justice and SOCB, whereas the need for achievement positively moderates the relationship between perceived distributive justice and SOCB. Practical implications – Results confirm the importance of establishing and implementing tr...


Asia-pacific Journal of Business Administration | 2014

Effect of guanxi on Chinese subordinates' work behaviors: a conceptual framework

Shih Yung Chou; Bo Han; Xiaohu Zhang

Purpose – This study aims to investigate a subordinates perception of supervisor-subordinate guanxi and its impact on the subordinates work-related outcomes. Design/methodology/approach – This study draws upon relevant literature and develops a theoretical framework that investigates the relationships among a subordinates perceived supervisor-subordinate guanxi, loyalty to supervisor, challenge-oriented organizational citizenship behaviour (OCB), affiliation-oriented OCB, job security perception, and task performance. Findings – This study suggests first, subordinate-supervisor guanxi will have a positive impact on a subordinates loyalty to supervisor. Second, subordinate-supervisor guanxi will negatively affect a subordinates challenge-oriented OCB, but will positively affect a subordinates affiliation-oriented OCB. Third, a subordinates loyalty to supervisor will negatively influence his or her challenge-oriented OCB, but will positively influence his or her affiliation-oriented OCB. Fourth, chal...


Journal of Service Science Research | 2012

An expectation confirmation perspective of medical tourism

Shih Yung Chou; Angelina I. T. Kiser; Erlinda L. Rodriguez

Medical tourism has been suggested to have a huge impact on the global economy. To date, however, very little attention has been paid to the cognitive and affective perspectives of medical tourism. In this study, we used the expectation confirmation theory as the theoretical base and empirically examined the impact of expectations, perceived performance, and satisfaction on medical tourists’ intentions to continue the usage of overseas medical services. A total of 118 participants were analyzed using partial least squares technique and the results illustrated that overseas medical service expectation was related to perceived overseas medical service performance, which in turn determined the confirmation of expectation. The results also demonstrated that medical tourists’ confirmation of expectation predicted their satisfaction, which in turn affected their intentions to continue the usage of overseas medical service. Findings of this study may help medical service providers improve their medical services more effectively.


Journal of Internet Commerce | 2013

The Effect of Online Review Configurations, Prices, and Personality on Online Purchase Decisions: A Study of Online Review Profiles on eBay

Shih Yung Chou; Sergio Picazo-Vela; John Michael Pearson

Online reviews have been studied extensively because of their impact on online consumers’ purchase decisions. Little attention, however, has been paid to consumers’ perceptions of online review configurations. This study examines how a consumers purchase decision is affected by online review configurations. Additionally, researchers analyze whether the purchase decision is affected by price level and personality. Results illustrate that a consumers purchase decision is affected by the number of reviews only when price level is high. In terms of personality, openness significantly predicts purchase decision when price level is high, whereas neuroticism affects purchase decision when price level is low.


Society and Business Review | 2017

Toward a spirituality mode of firm sustainability strategic planning processes

Katelin Barron; Shih Yung Chou

Purpose This paper aims to develop a spirituality mode of firm strategic planning processes that incorporate four basic firm spirituality elements, namely, transcendence, an inexhaustible source of will, a basic and supreme power and interconnectedness and oneness, used for promoting corporate and community sustainability. Design/methodology/approach A conceptual analysis was performed. Findings Drawing upon prior research, this paper suggests that there are four major spiritual elements of the firm, namely, transcendence, an inexhaustible source of will, a basic and supreme power and interconnectedness and oneness. Additionally, this paper proposes that to promote long-term sustainability and survival of the firm and community, firms can place strong emphasis on firm transcendence when establishing the vision and mission statements. Moreover, firms may need to assess environmental conditions based upon an inexhaustible source of will. Furthermore, when formulating and selecting strategic alternatives, firms can utilize a basic and supreme power. Finally, firms may implement selected strategic alternatives and strategic controls with interconnectedness and oneness mentality. Originality/value This paper is one of the first studies that develop a spirituality mode of strategic planning processes focusing on both corporate and community sustainability.


International journal of business communication | 2017

Employee Silence and Silence Antecedents: A Theoretical Classification:

Shih Yung Chou; Tree Chang

Given the pervasiveness of employee silence, this article explores different forms of employee silence and silence antecedents. In particular, this article classifies employee silence using two dimensions: the target’s solicitation and the employee’s decision basis of conscious silence desirability. Drawing on relevant literature, it is proposed that employee silence can be classified into three distinct forms: unsolicited predetermined employee silence, unsolicited issue-based employee silence, and solicited target-based employee silence. When considering antecedents of employee silence, we claim that unsolicited predetermined employee silence is an outcome of personality traits, that unsolicited issue-based employee silence is triggered by functional motives, and that solicited target-based employee silence is determined by social relationships and relational experiences. By investigating forms of employee silence, this article provides important implications for theory and managerial practice.


Personnel Review | 2016

A theoretical classification of helping behavior and helping motives

Shih Yung Chou; Joseph M. Stauffer

Purpose – The purpose of this paper is to develop a new classification of helping behavior using the recipient’s solicitation and the helper’s proactiveness. Additionally, the authors explore helping motives for each of the forms of helping behavior that the authors identify. Design/methodology/approach – The authors examined relevant research and performed a theoretical analysis. Findings – The authors classified helping behavior into three distinct forms, including unsolicited proactive helping behavior, unsolicited reactive helping behavior, and solicited reactive helping behavior. Additionally, the authors claimed that unsolicited proactive helping behavior is an outcome of personality and dispositions, that unsolicited reactive helping behavior is a process of social and instrumental exchange, and that solicited reactive helping behavior is a product of functional motives. Practical implications – First, from the perspective of organizational justice, the authors recommend managers to take the form o...


Team Performance Management | 2016

The costs of being rejected: A theoretical analysis of rejections to newcomers’ interpersonal helping behaviours in teams

Shih Yung Chou; Tree Chang

Purpose This paper aims to develop a theoretical model describing how newcomers’ team-member exchange (TMX), team identification and workplace loneliness may be affected by existing team members’ rejections to the newcomers’ interpersonal helping behavior (IHB). Design/methodology/approach A theoretical analysis was performed. Findings The authors propose the following propositions. First, higher levels of IHB rejections result in lower levels of TMX and team identification and higher levels of workplace loneliness experienced by a newcomer. Second, a newcomer’s TMX mediates the relationship between IHB rejections and the newcomer’s workplace loneliness and team identification. Finally, a newcomer’s team identification mediates the relationship between IHB rejections and the newcomer’s workplace loneliness. Practical implications This theoretical study provides the following managerial implications. First, managers need to proactively implement tactics that help satisfy newcomers’ affiliation needs through the development of strong formal work relationships with existing members. Second, managers are advised to consider the use of tactics that facilitate the development of effective informal relationships between newcomers and existing team members upon the entry of the team. Third, managers need to implement informal social events where newcomers have the opportunity to exhibit their helpful behaviors. Fourth, managers should periodically inform existing team members of some common anxieties and fears of newcomers that are triggered by entering new interpersonal environments. Finally, managers may utilize mentoring programs that help facilitate newcomers’ accurate interpretations of phenomena occurring around them. Originality/value This theoretical study is the first study that examines consequences of IHB rejections in organizations.


Small Enterprise Research | 2016

A Buddhist application of corporate social responsibility: qualitative evidence from a case study of a small Thai family business

Shih Yung Chou; Tree Chang; Bo Han

The impact of religion on corporate social responsibility (CSR) engagement has received a great amount of research attention. However, little is known about what and how specific core values of Buddhism influence CSR engagement in the family business setting in Thailand. To explore this gap, we employ a single-case study approach focusing on Chug Yont Engineering Co., Ltd, a small-sized family company in the context of Thailand where Buddhism plays a vital role in people’s personal and organizational practices. Our qualitative findings suggest the following: first, Kamma, as the core value of Buddhism, has a strong impact on how the owner articulates his business philosophy; second, the owner’s business philosophy affected by Kamma in Buddhism has led to several external and internal stakeholder CSR initiatives undertaken by the company; finally, the company’s CSR initiatives have directly and indirectly contributed to improved company reputation, lowered employee turnover, and reduced competitive intensity.

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Tree Chang

Southern Illinois University Carbondale

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John Michael Pearson

Southern Illinois University Carbondale

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Sergio Picazo-Vela

Universidad de las Américas Puebla

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Erlinda Lopez-Rodriguez

University of the Incarnate Word

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Alfred L. Luna

University of the Incarnate Word

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Arlyn Melcher

Southern Illinois University Carbondale

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Decima Christine Garcia

University of the Incarnate Word

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Joseph M. Stauffer

University of Texas of the Permian Basin

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