Shuiqing Yang

Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits

Mobile payment is an emerging and important application of mobile commerce. The adoption and use of mobile payment services are critical for both service providers and investors to profit from such an innovation. The present study attempts to identify the determinants of pre-adoption of mobile payment services and explore the temporal evolution of these determinants across the pre-adoption and post-adoption stages from a holistic perspective including behavioral beliefs, social influences, and personal traits. A research model that reflects the characteristics and usage contexts of mobile payment services is developed and empirically tested by using structural equation modeling on datasets consisting of 483 potential adopters and 156 current users of a mobile payment service in China. Our findings show that behavioral beliefs in combination with social influences and personal traits are all important determinants for mobile payment services adoption and use, but their impacts on behavioral intention do vary across in different stages. Theoretical and practical implications of the findings are presented.

Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective

Many Internet-based services have already been ported to the mobile-based environment, embracing the new services is therefore critical to deriving revenue for services providers. Based on a valence framework and trust transfer theory, we developed a trust-based customer decision-making model of the non-independent, third-party mobile payment services context. We empirically investigated whether a customers established trust in Internet payment services is likely to influence his or her initial trust in mobile payment services. We also examined how these trust beliefs might interact with both positive and negative valence factors and affect a customers adoption of mobile payment services. Our SEM analysis indicated that trust indeed had a substantial impact on the cross-environment relationship and, further, that trust in combination with the positive and negative valence determinants directly and indirectly influenced behavioral intention. In addition, the magnitudes of these effects on workers and students were significantly different from each other.

Understanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms

Retaining consumers and facilitating their continuance are crucial for mobile service providers. Based on the theories of task-technology fit (TTF) and use-context fit (UCF), a research model that reflects the two fitness effects on consumers’ mobile channel continuance was developed and empirically tested against data collected from 358 mobile banking consumers of a national commercial bank in China. The results confirm the usefulness of the two fitness theories in explaining the mobile channel continuance and identify the concurrence effects of TTF and UCF on consumers’ mobile channel continuance. Specifically, this study found that task features and technology characteristics significantly affect TTF, which further determines mobile channel continuance. UCF was found to be an important antecedent of TTF and a significant determinant of mobile channel continuance. This study also found that perceived utilitarian and hedonic values influence mobile channel continuance directly and indirectly via UCF.

Consumer’s intention to use self-service parcel delivery service in online retailing: An empirical study

Online retailers widely use self-service parcel delivery as a solution to the last-mile logistics problems. The purpose of this paper is to investigate the factors that affect the consumer’s intention to use self-service parcel delivery service.,The authors integrate prior research and propose a comprehensive three-factor model. The study combines individual and situational factors and proposes a socialized factor.,This study found that location convenience, optimism, innovation, and the need for human interaction positively affect the consumer’s intention to avail of the self-service parcel delivery service. It also identifies that socialized factor positively influences the consumer’s intention to use self-service parcel delivery services.,The test results show that the explanatory power of the individual factors of the model is better than that of the situational factors. However, this does not imply that the situational factors cannot explain the consumer behavior well. Future studies should employ additional situational factors to explain the consumer behavior.,This study offers valuable theoretical and managerial implications. Delivery service providers should concentrate on their marketing force and customize their services for consumer groups who have specific individual characteristics, such as optimism and innovation.,Strengthening service interactions in the social factor and choosing optimal locations for self-service pickup machines are also essential for the expansion of the users’ population and enhancement of service experience.,The authors combined situational and individual factors, proposed a socialized factor, and presented the three-factor model of the consumer’s intention to use self-service parcel delivery service.

Perceived values on mobile GMS continuance: A perspective from perceived integration and interactivity

Abstract Despite mobile government microblogging service (GMS) initially attracted a huge number of followers, its discontinuance rate remains high. How to lead citizens to continue use mobile GMS is a question that many government agencies are asking. The present study attempts to understand the factors that affect mobile GMS continuance by focusing on the influences of perceived integration and perceived interactivity on citizens’ value evaluations. The research model was empirically tested against data collected from 619 mobile GMS users in China. The results of structural equation modeling analysis shown that perceived (online-offline) integration and perceived (citizen-government) interactivity positively affect both two extrinsic values (information value and social value), and two intrinsic values (hedonic value and emotional value) of using mobile GMS. Information value, social value, and hedonic value in turn further positively affect mobile GMS continuance. However, the influence of emotional value on mobile GMS continuance was not significant. Theoretical and practical implications of the findings are also presented.

A Study on Mobile Information Services in Rural Area

In China the construction of the socialist new countryside must depend on the drive of rural informationization. With the increasingly popularizing rate of mobile phone in the countryside of China, mobile information services will play important role in the construction of rural informationization. This paper presents the background of rural informationization in China, and then analyzes the advantages of mobile technology and the information need in rural area, and finally the modes of mobile information services are probed into and discussed. It is hoped that farmers will accept mobile information services to increase the income and improve the life level.