June Wei

What catalyses mobile apps usage intention: an empirical analysis

– Considering the lack of understanding of the mobile applications (mobile apps) market and low usage rates among Malaysians, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of consumer behavioural intention (BI) to use mobile apps. , – A total of 288 sample data was collected and analysed using partial least square equation modelling (PLS-SEM) method. , – All of UTAUT2 constructs (i.e. performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, and habit), except for price value and social influence, significantly relate with BI to use mobile applications. Habit was reported to have the strongest influence. Gender and educational level were found to be insignificant moderators. , – Mobile application developers could have better understanding on users’ needs and intention, based on the findings. , – In order to shed light on current problems, and there is a dearth in relevant studies which could resolve the issue, this paper contributes the necessary knowledge on mobile apps acceptance to developers. Educational level was added into UTAUT2 as a moderator in addition to gender.

An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population

To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.

Development of a web‐based mobile airline ticketing model with usability features

Purpose – Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce.Design/methodology/approach – There are two phases involved. In the first phase, the current research develops a web‐based mobile airline ticketing (W‐MAT) model to study usability features necessary to perform mobile air ticketing commerce. Thirty‐six features are mapped and identified based on the W‐MAT model. In the second phase, the air ticketing web sites for 27 most popular airline companies and online air travel agencies are examined to analyze their existing implementation patterns on these 36 features. The pattern analysis is based on web site features analysis and web site versatility analysis.Findings – The analysis of web site features resulted in the development of an adoption feature pyramid that classified the 36 features into ...

User aspects of electronic and mobile government: results from a review of current research

In this paper, the current literature was examined from the perspectives of usability and user aspects concerning electronic and mobile government (m-government) applications and services. The current and prospective application domains of e-government and m-government were analysed and current limitations were determined. Based on the literature, user interface design issues are highly significant for e-government and m-government success. Additionally, the prospects of e-government especially in healthcare area were very strong and due to the high number of conveniences it offered, m-government and corresponding user studies are expected to increase dramatically in the near future.

Integration and consistency between web and mobile services

Purpose – Attracted by tremendous market opportunities of mobile business, many web services providers have started to expand their web services from traditional PC-based environment into the mobile-based environment. However, success in the web services cannot guarantee the success in the mobile services. The purpose of this paper is to identify factors that influence consumer evaluation and use of mobile shopping services in a web-mobile service extension context. Design/methodology/approach – Based on categorization theory, this paper focusses on the role of integration and consistency between web and mobile services. A research model was created and empirically tested on data collected from 298 mobile shopping users in China. Findings – The structural equation modeling analysis indicates that evaluation of source (web service quality) positively affect evaluation of target (perceived mobile service quality and flow in mobile services). The study also found that the relationships between source and tar...

Short Messaging Service use among college students in USA and its potential as an educational tool: an exploratory study

This study aimed at determining the popularity level of the Short Messaging Service (SMS) in USA among college students and its potential as a content delivery platform in distance education. Results of a 20-question survey administered to 200 college students indicated that there was a common lack of trust among cell phone owners towards SMS. Students generally found SMS as an expensive alternative to voice communication using a cell phone. Given the results, SMS may potentially be used in small scales to deliver educational content, but user acceptance and pricing issues need to be addressed first.

Usability and User Acceptance for Personal Health Records: A Perspective from Healthcare Citizens

Personal Health Records (PHR) allow patients to carry their own health records in some format for their own review purposes as well as across doctors and other care providers. This study aimed at determining the usability and user acceptance issues involving a Web-based personal health record system. The study indicated that such a Web-based system was found useful by the patients and they would be willing to enter and retrieve information regarding their own health from the system. A usable interface allows mobility and ease of information sharing using the system.

Consumer’s intention to use self-service parcel delivery service in online retailing: An empirical study

Online retailers widely use self-service parcel delivery as a solution to the last-mile logistics problems. The purpose of this paper is to investigate the factors that affect the consumer’s intention to use self-service parcel delivery service.,The authors integrate prior research and propose a comprehensive three-factor model. The study combines individual and situational factors and proposes a socialized factor.,This study found that location convenience, optimism, innovation, and the need for human interaction positively affect the consumer’s intention to avail of the self-service parcel delivery service. It also identifies that socialized factor positively influences the consumer’s intention to use self-service parcel delivery services.,The test results show that the explanatory power of the individual factors of the model is better than that of the situational factors. However, this does not imply that the situational factors cannot explain the consumer behavior well. Future studies should employ additional situational factors to explain the consumer behavior.,This study offers valuable theoretical and managerial implications. Delivery service providers should concentrate on their marketing force and customize their services for consumer groups who have specific individual characteristics, such as optimism and innovation.,Strengthening service interactions in the social factor and choosing optimal locations for self-service pickup machines are also essential for the expansion of the users’ population and enhancement of service experience.,The authors combined situational and individual factors, proposed a socialized factor, and presented the three-factor model of the consumer’s intention to use self-service parcel delivery service.

Development of a Mobile Commerce Security Analysis Method

Abstract The objective of this study is to develop a mobile commerce security analysis method for determining mobile commerce security requirements and provide suggestions to m-commerce security system development. Two phases were used to achieve this objective. The first phase developed a Mobile Commerce Security Analysis (MCSA) model. In the second phase, the Mobile Commerce Security Analysis Questionnaire (MCSAQ) was developed from the MCSA model. The MCSAQ is developed to quantitatively measure mobile commerce security attributes in the MCSA model. Data on mobile commerce security attributes for 15 m-commerce tasks were collected using the MCSAQ with subject matter experts. Factor analysis conducted on the survey data resulted in the identification of six mobile commerce security dimensions. The quantification of m-commerce security requirement ratings and possible identification of m-commerce security dimensions would offer potential utility over a range of several practical applications to improve the efficiency of m-commerce security performance. The reliable and valid m-commerce security performance analysis method quantitatively captures broader aspects of m- commerce security performance than previous research. The development of the taxonomy of m-commerce security requirements could provide structure and continuity to many research findings to both the conceptual and practical aspects of m-commerce task performance.

Perceived values on mobile GMS continuance: A perspective from perceived integration and interactivity

Abstract Despite mobile government microblogging service (GMS) initially attracted a huge number of followers, its discontinuance rate remains high. How to lead citizens to continue use mobile GMS is a question that many government agencies are asking. The present study attempts to understand the factors that affect mobile GMS continuance by focusing on the influences of perceived integration and perceived interactivity on citizens’ value evaluations. The research model was empirically tested against data collected from 619 mobile GMS users in China. The results of structural equation modeling analysis shown that perceived (online-offline) integration and perceived (citizen-government) interactivity positively affect both two extrinsic values (information value and social value), and two intrinsic values (hedonic value and emotional value) of using mobile GMS. Information value, social value, and hedonic value in turn further positively affect mobile GMS continuance. However, the influence of emotional value on mobile GMS continuance was not significant. Theoretical and practical implications of the findings are also presented.