Silvia Galdi

Automatic Mental Associations Predict Future Choices of Undecided Decision-Makers

Common wisdom holds that choice decisions are based on conscious deliberations of the available information about choice options. On the basis of recent insights about unconscious influences on information processing, we tested whether automatic mental associations of undecided individuals bias future choices in a manner such that these choices reflect the evaluations implied by earlier automatic associations. With the use of a computer-based, speeded categorization task to assess automatic mental associations (i.e., associations that are activated unintentionally, difficult to control, and not necessarily endorsed at a conscious level) and self-report measures to assess consciously endorsed beliefs and choice preferences, automatic associations of undecided participants predicted changes in consciously reported beliefs and future choices over a period of 1 week. Conversely, for decided participants, consciously reported beliefs predicted changes in automatic associations and future choices over the same period. These results indicate that decision-makers sometimes have already made up their mind at an unconscious level, even when they consciously indicate that they are still undecided.

Selective Exposure in Decided and Undecided Individuals : Differential Relations to Automatic Associations and Conscious Beliefs

People often show a preference for information that confirms their attitudes and beliefs, and this tendency is reduced for opinions that are not held with conviction. The present study shows that both decided and undecided individuals show a tendency to selectively expose themselves to confirmatory information, albeit with different antecedents and consequences. Whereas selective exposure in decided participants was predicted by conscious beliefs and not by automatic associations, selective exposure in undecided participants was predicted by automatic associations and not by conscious beliefs. Moreover, selective exposure led undecided participants to adopt conscious beliefs that were in line with their preexisting automatic associations. Conversely, for decided participants, selective exposure shifted automatic associations in a direction that was in line with their preexisting conscious beliefs. Implications for decision making and mutual influences of automatic associations and conscious beliefs in attitude change are discussed.

Objectifying Media Their Effect on Gender Role Norms and Sexual Harassment of Women

Across two studies, we investigated the hypothesis that exposure to objectifying television in which women are shown as sexual objects increases the likelihood of harassing conduct. In both studies (Ns = 141; 120), male participants were exposed to one of the three TV clips in which women were portrayed (a) as sexual objects (objectifying TV), (b) in professional roles, or (c) excluded (a nature documentary). Study 1 showed that men exposed to objectifying TV reported greater proclivity to engage in sexual coercion and manifested more gender-harassing behavior than participants in the other conditions. Study 2 further demonstrated that exposure to objectifying TV increased participants’ conformity to masculine gender role norms, which, in turn, mediated the relation between experimental condition and gender harassment. Together, the two studies suggest that media content plays a central role in activating harassment-related social norms, which in turn encourage or inhibit harassing conduct.

Temporal Stability of Implicit and Explicit Measures: A Longitudinal Analysis

A common assumption about implicit measures is that they reflect early experiences, whereas explicit measures are assumed to reflect recent experiences. This assumption subsumes two distinct hypotheses: (a) Implicit measures are more resistant to situationally induced changes than explicit measures; (b) individual differences on implicit measures are more stable over time than individual differences on explicit measures. Although the first hypothesis has been the subject of numerous studies, the second hypothesis has received relatively little attention. The current research addressed the second hypothesis in two longitudinal studies that compared the temporal stability of individual differences on implicit and explicit measures in three content domains (self-concept, racial attitudes, political attitudes). In both studies, implicit measures showed significantly lower stability over time (weighted average r = .54) than conceptually corresponding explicit measures (weighted average r = .75), despite comparable estimates of internal consistency. Implications for theories of implicit social cognition and interpretations of implicit and explicit measures are discussed.

Defending the Victim of Sexual Harassment: The Influence of Civil Courage and Media Exposure

Objectifying media may promote sexual harassment, including harassment proclivity and harassment conduct. In the current study, we showed that objectifying media affected people’s intervention when they witnessed a harassment episode. After exposure to objectifying TV or to a control video, Italian participants (N = 126) took part in what they believed to be an employment interview that occurred by computer chat between a male interviewer and a female job applicant; participants could intervene at any time in the conversation. Participants exposed to the objectifying TV (vs. control) video were less likely to intervene and took more time before intervening in the interview in which the interviewer engaged in harassing behavior. They also reported perceiving harassment at a later stage in the interview. We discuss the role of media in creating a normative context that condones harassing behavior, and we suggest potential training programs to increase bystanders’ intervention when sexual harassment occurs.