Stanley D. Sibley

A Structural Equation Model of Predictors for Effective Online Learning

In studying online learning, researchers should examine three critical interactions: instructor-student, student-student, and student-content. Student-content interaction may include a wide variety of pedagogical tools (e.g., streaming media, PowerPoint, and hyperlinking). Other factors that can affect the perceived quality of online learning include distance education advantages (e.g., work and family flexibility) and antecedent personal characteristics (e.g., experience and gender). The study indicated that instructor-student interaction is most important, twice that of student-student interaction; that some student-content interaction is significantly related to perceived learning; that antecedent variables are not significant; and that distance education advantages/flexibility, although significant, are less important than other interactions.

Channel Member Satisfaction: Controversy Resolved

This study investigates the satisfaction-sources of power model of channel member behavior within an industrial channel of distribution. Specifically, the study sought to explain the controversy and inconsistencies found in previous empirical tests of the satisfaction-sources of power model. The results support previous findings that channel member satisfaction is directly related to noncoercive sources of power, and inversely related to coercive sources of power. For the first time franchisors are told what sources of power to manage to increase franchisee satisfaction. And finally, no support was found for French and Ravens classificational scheme for sources of power.

Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information

ABSTRACT This study measured to what extent consumers used the Internet to displace or reinforce the use of other media as sources of advertising information. The sample was 2,032 households from 5,031 households randomly selected from a midwestern state. The results showed that although internet advertising provided many unique features, it has not displaced most media as sources of advertising information. Many consumers found that internet advertising was a complementary medium based on their favorable attitudes or frequent use of other media advertising. The research also indicated that the reinforcement effects will be likely more evident for the future use of internet advertising associated with the use of billboards, direct mail, magazines, and television. However, the displacement effects may continue to occur for the future use of internet advertising associated with the future use of free community papers and weekly paid papers as advertising sources.

Distribution performance and power sources

Abstract Performance is the primary concern of industrial channel members; yet, marketing researchers have focused their attention, not on performance, but on other aspects of channel relations: power, control, and conflict. This study investigates performance and the sources of the power-performance relationship in an industrial distribution channel.

Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

The free paper is a convenient and relevant advertising information source, performing the functions of providing surveillance information and product values to consumers. Several market segments with varying market attributes are identified as heavy readers of the free paper. Based on the theoretical framework of uses and gratifications, a multivariate model helps to explain readership. Readership of the free paper increases as age increases, as involvement in some leisure lifestyles increases, as more favorable attitude toward the free paper increases, and as the value of information on homes and equipment and on food and supplies increases.

An examination of the moderating effect of channel member firm size on perceptions of preferred channel linkages

The purpose of this study was to empirically test a model of channel member preferability status. The channel linkage examined was the food manufacturer—food broker interface. The results of the study suggest that the preferability status of a food manufacturer as perceived by a food broker is a function of manufacturer coercive and noncoercive power, food broker organizational role stress, and food broker performance. The findings also suggest that some of the relationships are moderated by the size of the respondents firm.

Experimental Results Concerning the Affect of the Female Model in Television Commercials on Product and Brand Recall

This paper investigates the role of the female model in television commercials through a random factorial designed experiment. The paper is organized first to review the literature on attention and the research on sexual appeals in advertising; second, to suggest from the review several hypotheses for testing; and third, to detail the experimental research procedures. Last, the results are presented and implications suggested for advertising strategy.

The Cooperation-Control Relationship in a Franchise Channel

The relationship between cooperation in the distribution channel and member control over business policies was investigated in a franchise channel for farm implements. The results indicated that control over pricing and terms and over service capability were positively related to the perceptions of cooperation and that control over dealer operations was negatively related to cooperation. In specific, as dealers perceive to have greater (less) control over the relevant decision issues, their perceptions of cooperation increase (decrease).

An Application of the Consumer Behavior Model to the Career Selection Process

The broadening of the marketing concept has focused attention on the application of marketing tools to nonprofit exchanges. One such exchange is the employment transaction between the organization as a seller of its benefits to a prospective employee and as a buyer of a prospective employee and the job candidate as a seller of his/her wares and as a buyer of the organization. This paper attempts to model the individual’s employment transaction process for the purpose of identifying major variables impacting on the decision making process resulting in the selection of an organization for employment.