Steven H. Seggie

What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals

Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. Although increased emphasis has been placed on publication productivity in the leading marketing journals, little is known about questions such as (1) What level of publication productivity in the leading marketing journals does it take to get promoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrants exception? and (3) What drives research productivity in the leading marketing journals? The authors draw on the economic concept of imperfect substitution to address these questions using two data sets: (1) a census of publication activity in the leading marketing journals of 337 scholars in the top 70 institutions who were promoted between 1992 and 2006 and (2) an examination of 2672 scholars who published 3492 articles in the four leading marketing journals over the 1982–2006 period. The results indicate that the average number of publications by successful candidates for promotion to associate professor from PhD conferral at the top 10 institutions was .57 articles in the leading marketing journals per year, compared with .47 in the top 11–20 institutions, .47 in the top 21–40 institutions, and .26 in the top 41–70 institutions. The authors also present findings related to promotion to full professor both from PhD conferral and from promotion to associate professor, as well as scholars identified as warranting exceptional publication productivity. The findings provide substantive implications for marketing academics, for those involved with the recruitment and retention of marketing academics, and for the field of marketing thought in general.

Dynamic Capabilities View: Foundations and Research Agenda

The evolution of scholarly thought on the sources of firm-specific advantage has had a relatively long history. A contemporary view of how competitive advantage is sustained in dynamic markets is offered by the dynamic capabilities (DC) view. The DC view is treated as an offshoot of the resource-based view. Based on a review of the empirical and conceptual works that have utilized the DC view, the paper articulates the merits of this theoretical perspective for marketing scholars. Contributions of the DC perspective to theory building, empirical research, and the practice of marketing are clarified. Conclusions are presented as well as directions for future research.

Passive and active opportunism in interorganizational exchange

This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performance of the relationship (Study 2). Finally, the field study reveals that, over time, passive opportunism has a more corrosive impact on satisfaction with performance than active opportunism (Study 3). Together, the findings underscore the importance of distinguishing passive and active opportunism and the need to develop a better understanding of its management and consequences.

The resource matching foundations of competitive advantage

Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach to suggest that the alignment of resources with consumer needs in the globalized domestic market leads to competitive advantage for the firm.Findings – It can be argued that this alignment will lead to the replication of the competitive advantage across global segments in expansion to new markets.Originality/value – The paper provides two significant contributions to the literature: a new perspective for considering the globalization of services that incorporates the challenges of operating in globalized markets; a...

An Assessment of the Use of Structural Equation Modeling in International Business Research

Structural equation modeling (SEM) is a powerful multivariate statistical technique that requires careful application. The use of SEM in international business research has substantially increased recently, necessitating a critical evaluation of its use in the field. Through an analysis of 148 articles in the international business (IB) literature, we detail the state of current use of SEM in IB research and compare its use to the established best practices. In many instances, SEMs use in IB has been faulty, suggesting that authors may have drawn incorrect conclusions. To expand the IB fields knowledge base, methodological accuracy is essential. Based on our review of the techniques use in IB research coupled with the established practices in the social science literature, we provide practical suggestions for better applying SEM in the IB literature.

Transaction cost economics in international marketing: a review and suggestions for the future

Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer–supplier relationships. The author presents a review and analysis of 43 empirical TCE international marketing studies from 1987 to the present day. The results from this review and analysis indicate that the extant international marketing TCE studies demonstrate some support for the TCE propositions. In addition to these findings, the author also notes some key measurement issues, issues involving the dominance of U.S.-based studies, and some data equivalence issues. He builds on the results of the analysis to lay out important future research directions in the TCE international marketing domain.

Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing

We searched JM from 1990 to 2005 to identify all studies that employed OLS regression.1 The search resulted in 83 articles with 147 OLS regressions. Many authors specifically state that they used OLS and these were promptly included in the sample. Other authors acknowledged regression as a methodological procedure without explicitly specifying an estimation technique. To inquire whether OLS was used, we communicated with all of these authors. In all, 51 authors were contacted, with 44 responding. Of the 44 that responded 43 had used OLS; the only exception was subsequently excluded from the analysis. The remaining seven articles were checked once more, and consensus was reached that OLS had most likely been used. Therefore, they were also included in the study.