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Dive into the research topics where Sunghwan Yi is active.

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Featured researches published by Sunghwan Yi.


Journal of Gambling Studies | 2011

Coping with Guilt and Shame After Gambling Loss

Sunghwan Yi; Vinay Kanetkar

In this study we examined the relations between guilt and shame and coping strategies in response to gambling loss. Based on H.B. Lewis’s (Shame & guilt in neurosis. New York: International Universities Press, 1971) account of guilt and shame, we proposed that unlike guilt, the experience of shame involves the attribution of gambling loss to stable and global internal factors (i.e., self-devaluation). We hypothesized that problem gambling severity would be more strongly associated with the intensity of shame than with the intensity of guilt following gambling loss. Further, we hypothesized that the intensity of shame would be positively associated with the use of avoidant coping strategies following gambling loss. Finally, we hypothesized that the intensity of shame would mediate the association between problem gambling severity and the use of avoidant coping. These hypotheses were supported by a retrospective survey of recent gambling losses. Our finding suggests that the experience of shame and the use of avoidant coping strategies to deal with this emotion are central to problem gambling severity.


Journal of Gambling Studies | 2015

The Activation of Reward Versus Relief Gambling Outcome Expectancies in Regular Gamblers: Relations to Gambling Motives

Sunghwan Yi; Melissa J. Stewart; Pamela Collins; Sherry H. Stewart

Gambling outcome expectancies refer to the anticipated outcomes that gamblers expect will occur from gambling (i.e., learned memory associations between gambling cues, behavior, and outcomes). Unlike previous approaches to gambling outcome expectancies that have predominantly focused on the valence of outcome expectancies (positive vs. negative), the present study investigated two specific types of positive gambling outcome expectancies: reward and relief gambling outcome expectancies. Specifically, the primary purpose of the current research was to examine whether gambling prime exposure activates different types of positive gambling outcome expectancies in enhancement- versus coping-motivated gamblers. Fifty adult, community-recruited regular gamblers performed a reaction time (RT) task and completed a self-report expectancy scale, both designed to assess reward and relief gambling outcome expectancies. They also completed the Gambling Motives Questionnaire (Stewart and Zack in Addiction 103:1110–1117 2008) to assess their levels of coping and enhancement motives for gambling. As hypothesized, reward gambling outcome expectancies were more strongly activated by gambling prime exposure than relief outcome expectancies on the RT task for gamblers with high enhancement motives. On the self-report expectancy measure, high enhancement-motivated gamblers endorsed stronger reward gambling outcome expectancies than low enhancement-motivated gamblers, and high coping-motivated gamblers endorsed stronger relief gambling outcome expectancies than low coping-motivated gamblers. Results suggest that automatic activation of reward gambling outcome expectancies is particularly strong for high enhancement-motivated gamblers. Possible reasons for the failure to observe an association between coping gambling motives and automatic relief gambling outcome expectancies are discussed.


Addiction Research & Theory | 2014

Assessment of heterogeneity of compulsive buyers based on affective antecedents of buying lapses

Joo-Won Jung; Sunghwan Yi

Although compulsive buying has been predominantly viewed as the chronic need to manage negative affective states, other emotions, such as positive affect and boredom, have also been reported to precede buying lapses among compulsive buyers. The main objectives of this article were to: (1) empirically examine the centrality of the frequent experience of negative affect prior to buying lapses in compulsive buying, and (2) assess the heterogeneity of compulsive buyers based on the frequency of experiencing negative affect, boredom, and positive affect that precede buying lapses. To examine these issues, we used survey data provided by individuals with excessive buying tendencies (N = 419). Latent profile analysis of the frequency of the three types of affective states extracted three clusters of buyers: (1) the “escape seeker” cluster with a strong propensity to buy in excess in negative emotions, (2) the “excitement seeker” cluster that reported having lapsed when feeling boredom more frequently than negative affect, and (3) the “low affect management buyer” cluster whose frequency of experiencing the three types of emotions was lower than the other clusters. The majority of escape seekers and excitement seekers exceeded the diagnostic cut-off for compulsive buying. Clinical implications of the findings are also discussed.


Psychiatry Research-neuroimaging | 2016

The case for moderate-risk buyers: An empirical investigation.

Joo-Won Jung; Sunghwan Yi

Despite recent increase in research on compulsive buying and excessive buying, the category of buyers whose buying patterns are approaching the clinical level but still somewhat below it has rarely been recognized in the literature. In this paper, we propose the case for the category of moderate-risk buyers. Following Ridgway et al.s (2008) findings, moderate-risk buyers were operationalized as scoring 21-24 on Compulsive Buying Index. We hypothesized that moderate-risk buyers would hold significantly higher materialistic values than non-compulsive buyers, while exhibiting significantly less depressive symptoms and covert narcissism than full-fledged compulsive buyers. An online survey of individuals who frequently engaged in buying lapses was used (N=809). We found that moderate-risk buyers were significantly different from both compulsive buyers and non-compulsive buyers in the frequency of buying lapses, hiding purchases and frequency of experiencing negative feelings leading to buying lapses. Furthermore, consistent with our hypothesis, moderate-risk buyers held significantly lower covert narcissism and depression than full-fledged compulsive buyers, but their materialism was not significantly different from each other. Our findings support the case for moderate-risk buyers as a separate group from full-fledged compulsive buyers.


International Gambling Studies | 2017

Examining the effects of gambling-relevant cues on gambling outcome expectancies

Amanda Hudson; Karen Gough; Sunghwan Yi; M. Stiles; P. Davis MacNevin; Sherry H. Stewart

Abstract There is a consensus in the addictions literature that exposure to addiction-relevant cues can precipitate a desire to engage, or actual engagement, in the addictive behaviour. Previous work has shown that exposure to gambling-relevant cues activates gamblers’ positive gambling outcome expectancies (i.e. their beliefs about the positive results of gambling). The current study examined the effects of a new, arguably more ecologically valid cue manipulation (i.e. exposure to a gambling lab environment vs. sterile lab environment) on 61 regular gamblers’ explicit and implicit gambling outcome expectancies. The authors first tested the internal consistency of their implicit reaction time measure of gambling outcome expectancies, the Affective Priming Task. Split-half reliabilities were satisfactory to high (.72 to .88), highlighting an advantage of this task over other characteristically unreliable implicit cognitive measures. Unexpectedly, no predicted between-lab condition differences emerged on most measures of interest, suggesting that peripheral environmental cues that are not the focus of deliberate attentional allocation may not activate positive outcome expectancies. However, there was some evidence that implicit negative gambling outcome expectancies were activated in the gambling lab environment. This latter finding holds clinical relevance as it suggests that presenting peripheral gambling-related cues while treating problem gamblers may facilitate processing of the negative consequences of gambling.


Motivation and Emotion | 2009

Regulatory focus and message framing: A test of three accounts

Sunghwan Yi; Hans Baumgartner


Journal of Economic Psychology | 2011

Coping with guilt and shame in the impulse buying context

Sunghwan Yi; Hans Baumgartner


Psychology & Marketing | 2008

Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing

Sunghwan Yi; Hans Baumgartner


Journal of Gambling Issues | 2010

Implicit measures of attitudes toward gambling: An exploratory study

Sunghwan Yi; Vinay Kanetkar


Psychiatry Research-neuroimaging | 2013

Heterogeneity of compulsive buyers based on impulsivity and compulsivity dimensions: A latent profile analytic approach

Sunghwan Yi

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Hans Baumgartner

Pennsylvania State University

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