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Featured researches published by Sunhwa Choi.


Contemporary Accounting Research | 2018

Financial Statement Comparability and the Informativeness of Stock Prices About Future Earnings

Jong-Hag Choi; Sunhwa Choi; Linda A. Myers; David A. Ziebart

We find that financial statement comparability enhances the ability of current period returns to reflect future earnings, as measured by the future earnings response coefficient (FERC). Thus, comparability improves the informativeness of stock prices and allows investors to better anticipate future firm performance. In addition, using both the FERC and stock price synchronicity tests, we find that comparability increases the amount of firm-specific information (rather than market / industry-level information) reflected in stock prices. Moreover, analysts play an important role in improving the ability of stock prices to incorporate firm-specific information because they produce more firm-specific information when comparability is higher.


Archive | 2016

Local Twitter Activity and Stock Returns

Bok Baik; Qing Cao; Sunhwa Choi; Jin-Mo Kim

In this study, we use geographic proximity as a measure of private information and examine the informational role of social media in stock markets. Using a large sample of individual messages (tweets) collected from Twitter during the period July 2011–March 2012, we find that local Twitter users are more likely to tweet about firms with high information asymmetry, and their Twitter activity in turn increases the trading volume of local stocks. More importantly, we find that the negative tone of local tweets predicts future stock returns and subsequent earnings announcement returns, while nonlocal tweets present no such predictability. These results suggest that local social media activity reflects new information, contributing to price discovery. We also find that the negative tone of local tweets is associated with higher bid-ask spreads and lower market depths. This finding suggests that social media – in contrast to traditional news media, which reduce firms’ information asymmetry – serve to share information with an audience in their networks and therefore increase information asymmetry among investors. Overall, our findings suggest that local social media contain value-relevant information and affect firms’ information environments.


Contemporary Accounting Research | 2013

Changes in Operational Efficiency and Firm Performance: A Frontier Analysis Approach

Bok Baik; Joon Chae; Sunhwa Choi; David B. Farber


Journal of Corporate Finance | 2013

Business Group Affiliation, Ownership Structure, and the Cost of Debt

Hae-Young Byun; Sunhwa Choi; Lee-Seok Hwang; Robert G. Kim


Auditing-a Journal of Practice & Theory | 2013

The Effect of Human Resource Investment in Internal Control on the Disclosure of Internal Control Weaknesses

Jong-Hag Choi; Sunhwa Choi; Chris E. Hogan; Joonil Lee


British Accounting Review | 2015

The impact of mandatory versus voluntary auditor switches on stock liquidity: Some Korean evidence

Sunhwa Choi; Youn-Sik Choi; Ferdinand A. Gul; Woo-Jong Lee


Archive | 2018

Managerial Ability and Income Smoothing

Sunhwa Choi; Bok Baik; David B. Farber


Archive | 2018

The Use of External Performance Expectations in the Target Setting of Executive Annual Bonus Contracts

Sunhwa Choi; Sewon Kwon; Sunyoung Kim; Jae Yong Shin


Korean Accounting Review | 2018

Asset Growth and Analysts’ Multi-Period Earnings Forecasts

Hyungjin Cho; Sunhwa Choi; Lee-Seok Hwang; Woo-Jong Lee


Auditing-a Journal of Practice & Theory | 2017

Auditors' Strategic Audit Pricing: Evidence from the Pre- and Post-IFRS Periods

Sunhwa Choi; Youn-Sik Choi; Bum-Joon Kim

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Bok Baik

Seoul National University

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Lee-Seok Hwang

College of Business Administration

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Woo-Jong Lee

Hong Kong Polytechnic University

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Jong-Hag Choi

College of Business Administration

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Seung-Yeon Lim

College of Business Administration

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Hae-Young Byun

Kangwon National University

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Jae Yong Shin

College of Business Administration

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