Suriatini Ismail

Internet Marketing Strategy for Furniture Industry: A Research Based Ergonomics Sofa

The objective of this paper is to reveal the awareness of ergonomics as part of internet based marketing strategy in furniture industry. Based on Actor Network Theory (ANT), this study believes that internet marketing is an object that links buyer and seller. Empirical study of previous practices has failed to indicate common use of ergonomics term in this research area of marketing strategy. Most of the marketing strategy literature in furniture industry has focused more on aesthetic than ergonomics issues. Therefore, this study utilized qualitative research to analyze the use of ergonomics term in the websites for marketing strategy. This study has identified 33 websites of furniture industry to address the issues using purposive sampling technique and content analysis. The finding shows the ergonomics term is not a common exposure in the websites of furniture industry. It confirms the lack of awareness about the utilization of ergonomics term in the companies’ websites. This research recommends that future marketing strategy should highlight the ergonomics issues in the company’s website in order to promote public health. Hence, this new knowledge suggests that the furniture industry should be more health conscious. Furthermore, future research can also focus on other tools of digital marketing strategy.

A Survey on Occupational Safety and Health Awareness Among School Teachers in Kelantan, Malaysia

Nowadays, more accident cases reported in school cause not only injuries, but also deaths. This indicates that the importance of safety and health measures in school should be exposed not only to students but most importantly to teachers who will be guiding and providing safety and health culture in school. This paper is based on the study that was motivated by the increasing reports of accidents in school. The objective of the study was to measure the understanding regarding safety and health among school teachers in Kelantan by distributing questionnaires consist of ten District Education Offices (PPD) in Kelantan, Malaysia. The results show that most of the respondents understand about safety and health matters with the importance of implementing safety and health in school. In conclusion, further study on workplace assessment need to be conducted at school to identify the implementation of safety and health among school community.

The Development of Design Specification for Ergonomics Sofa in Malaysia

To design and develop a sofa that has ergonomic features, designers should identify the features are need to design sofa. To knowing and understanding the appropriate design which concurrent with market demand, the designers must to conduct market survey among users whose are need and use sofa. The desires of users to have a sofa that has the characteristics of safety and health should be examined from a variety of factors. The draft and sketching sofa with an attractive design and meet customer requirements, design specifications need to be developed first. This paper will explain how to develop sofa’s design specifications which have ergonomic features for users in Malaysia. Market survey was organized among three main groups of sofa’s user that is sofa users, sofa makers and sofa retailer.

Human Factor of Online Social Media Cybersecurity Risk Impact on Critical National Information Infrastructure

Social Digital Media become an effective platform for many cyber community to promote product and services to get reach greater potential market around the globe. However, Social Digital Media could lead to several critical cybersecurity risk that might be difficult to manage and mitigate. Moreover, some the cybersecurity risk could cause severe impact of human factors especially if the risk affected the Critical National Information Infrastructure (CNII) that serve as backbone of the country. Hence the objective of the research are to determine the human factors related of social media cybersecurity risk and; to discuss their severity level impact on Critical National Information Infrastructure (CNII). Questionnaires are distributed to various private and government agencies practitioners for the study. The finding of the research show that the top 5 most critical cybersecurity risk are Information Theft; Cyber Attacks; Cyber Crime; Information Manipulation; Productivity Loss. This article also highlight top 5 least critical cybersecurity risks which are Attack of the Software; Cyber Assault/Bullying; Espionage; Terrorisms; Risk of Losing the legal Battle. Through the findings, expert, management and practitioner would be able to identify critical cybersecurity risk and address them appropriately and effectively.

Comparative Study on User and Manufacturer Perception of Ergonomics Requirement on Sofa Design in Malaysia

Development of ergonomic sofa design is a design process includes the basic framework specification, type of material, consideration of sofa features and sofa production methods that is applied on the sofa design. One of the methods that can be used in developing most appropriate design is by applying the process of upgrading existing sofa furniture through structural development that are based on user and manufacturer perception. Therefore, the goal of the paper is to develop a conceptual design for ergonomic sofa based on the user and manufacturer perception. To achieve this goal, a survey involving 30 respondents of sofa makers and sofa consumers was conducted to obtain feedback regarding the conceptual design of ergonomic sofa. The questionnaire survey had emphasize on the concept of sofa, general features of sofa, basic materials of sofa, basic color scheme and price range based on consumer perception and also focused on the basic specifications and material dimensions of sofa materials used. The results of data analysis show that the size of basic dimensions and materials is essential in designing an ergonomic sofa and user preferences have been identified. The survey is very important to find out the basic specifications in the development of ergonomic design through perception of sofa maker and consumers. The future stage of the research will focus on the incorporation of anthropometric data in order to address the innovative criterion of the development.