Tadas Limba

Law as a service (LaaS): Enabling legal protection over a blockchain network

Breaches in online contracts (Service Level Agreements, SLAs) are usually compensated by gift vouchers at present, however as the online contracts emerge towards smart contracts, the breaches could potentially lead to court injunctions over blockchains. This research proposes Probability based Factor Model (PFM) that can be implemented over the blockchain to automatically identify breaches that can cause substantial damage and have high probability for recurrence. PFM can also issue court injunctions for the breaches. The underlying concept in PFM is built upon the notion of factor analysis and stochastic modeling from the discipline of Data Science. High performance computing (HPC) cluster at University of Luxembourg (HPC @ Uni.lu) and docker (a software container platform) were used to emulate contractual environment of three service providers: Redis, MongoDB, and Memcached Servers. The results showed that court injunction(s) was issued only for Redis and MongoDB Servers. Technically, this difference could be attributed to the fact that Memcached is simply used for caching and therefore, it is less prone to breach of contract. Whereas, Redis and MongoDB as databases and message brokers are performing more complex operations and are more likely to cause a breach. This research will benefit enterprises that view breach of contract as a limiting factor for implementation of smart contract in cyber-physical system or internet of things.

Socialinio marketingo technologijų taikymo galimybės elektroninės valdžios paslaugų viešinimui

Nowadays e-government projects and projects in the public sector are changing the consistency and reality of our daily life and will need to be managed by project managers, who uge modern marketing tools and technologies. Social marketing is one of the modern marketing tools and, probably, it is the best tool to provide marketing in public sector project management, It has been changing in different ways since the founding of social marketing: the aim of social marketing, the technologies for using i ; but nowadays it’s hard to imagine public sector projects and, especially, egovernment projects, without using social marketing technologies. The usage of social marketing technologies can improve public sector project management and make the project more attractive to society or some part of it. This scientific paper represents social marketing transformation, the way in which social marketing needs to be used in the public sector project management process and analyses the phases of social marketing. It also gives some practical advics for public sector organizations o, how to implement social marketing in the e-government project deployment process.

Peculiarities of electronic public services implementation in European Union and Lithuania

Purpose – to distinguish the main theoretical aspects and peculiarities of implementation of electronic public services in EU and Lithuania and to give recommendations in order to implement these services in a higher level of efficiency. Design/methodology/approach – scientific literature, legal documents and statistical data analysis methods have been used. An expert qualitative opinion survey was carried out, in which nine experts were interviewed (The Republic of Lithuania’s Ministry of Interior E-government policy division specialists). The survey aims to clarify the basic problems, principles of electronic public services implementation and the development perspective of these services in Lithuania. Findings – after analyzing the main peculiarities of electronic public services implementation in the EU and Lithuania, recommendations in relation to electronic public service improvement perspective were introduced. Research limitations/implications – after analyzing theoretical aspects of electronic public services implementation, peculiarities of electronic public services implementation in the EU and Lithuania, and doing a quantitative study, the basic principles were determined, on which the electronic public services are implemented in the EU and Lithuania. Also, the main problems were encountered in implementing electronic public services, best practices in the EU countries, regulation and development perspectives of electonic public services in Lithuania. Practical implications – the most important electronic government (hereinafter – e-government) services development principles, problems, best practices, regulation and development perspective of Lithuania reflect the practical implications. This information could be used in order to develop electronic public services implementation. Originality/value – electronic public services were analyzed through theoretical aspects: principles, models and implementation issues. Peculiarities of electronic public services implementation in the EU’s experience were discussed, touching the issue of electronic public services, involving EU documents, countries of good practice, Lithuanian electronic public services regulatory issues and development perspective. Research type: research paper.

Prekių ženklo kūrimas ir stiprinimas elektroninės rinkodaros priemonėmis

The changing buying habits of customers and the tendency of the growing number of purchasers on the internet force companies to move their business or part of their processes to the electronic environment, and this causes the need to evolve a marketing strategy and its implementation measures. Electronic marketing has recently forced specialists in this field to look for new ways to satisfy the needs and expectations of customers, which often are associated with intangible attributes, such as brand. However, the lack of e-business managers, focusing on brand meaning to the company, is obvious. Quite often it is limited only to advertisement. But this is only one of the possible electronic marketing tools used in brand building and its enhancement process. Still there is a lack of detailed analysis of electronic marketing tools used in brand building and enhancement in the electronic environment. So, the goal of this paper was to present brand building and enhancement with the electronic marketing tools process model. It was done via analysis of brand peculiarities in the electronic environment and the strategic brand building and enhancement process. The suggested model helps to understand the electronic marketing tools position, objectives and functions in brand building and enhancement context. Detailed analysis of brand in the electronic environment showed that its essence and significance remains the same as in the traditional environment, but differs in implementation. Brand idea is developed not only considering consumer perceptions and values, but also organization strategy, culture and values, which matches its employers’ perceptions and values towards brand. Brand essence is implemented via such brand components as 1) brand name, sign of ownership, legal protection; 2) functional capabilities; 3) emotional value; 4) risk reducing; 5) shorthand notation; 6) service components. Brand in the electronic environment is influenced by such factors as 1) interactivity; 2) personalization (customization); 3) relevance of information about the brand; 4) website design and 5) functionality; 6) online service; 7) online brand communities; 8) customer revisits and 9) relationship with brand users. According to the findings above, the theoretical model was made to implement cyclic brand building and enhancement of the electronic marketing tools process. The process consists of six stages— 1) brand idea sources analysis and brand idea identification, 2) brand components selection, 3) factors influencing brand in electronic environment evaluation, 4) electronic marketing tools selection, 5) brand experience creation, 6) brand review, development and enhancement. This process is endless; at the end of one cycle it has to be revised and adopted to the situation that the brand is in at that moment. This constant brand adoption will create positive brand experience for customers and enhance the value of brand. But it will happen only if the companies do so strategically with a comprehensive approach.