Takeshy Tachizawa

GESTÃO DE RECURSOS HUMANOS EM MICRO E PEQUENAS EMPRESAS: UM ENFOQUE DE GESTÃO AMBIENTAL E RESPONSABILIDADE SOCIAL PARA SEU CRESCIMENTO

O trabalho fundamenta-se em uma pesquisa empirica abrangendo as atividades economicas do universo das micro e pequenas empresas da regiao de Jundiai, regiao centro sul do estado de Sao Paulo, relacionando-as com seus efeitos socioambientais. Foi desenvolvido um modelo de diagnostico socioambiental para classificar os diferentes tipos de organizacoes da regiao paulista. Foram envolvidas, na pesquisa, empresas do setor industrial, comercial e de servicos. A proposta da pesquisa foi levantar dados das empresas com relacao as praticas de gestao ambiental e responsabilidade social em quatro dimensoes: voluntariado, meio ambiente, publico interno e a comunidade externa (fornecedores, clientes e sociedade). Os resultados indicam a necessidade de significantes mudancas na gestao dos negocios das micro e pequenas empresas que, apoiadas por novos padroes de sustentabilidade, irao nortear acoes direcionadas ao desenvolvimento socioambiental, convergente com o seu crescimento economico.

Proposta de Modelo de Central de Serviços Socioambientais Compartilhados Proposal of the Model of Central of the Social and Environmental Sharing Services

O artigo apresenta um modelo de central de servicos socioambientais para micro e pequenas empresas (MPE) da industria de transformacao de material plastico. Nesta central, os servicos de sustentabilidade e processos sistemicos operacionais seriam executados de forma compartilhada, para fins de obtencao de economia de escala. O modelo foi configurado em quatro etapas: identificacao dos instrumentos de gestao socioambiental utilizados; classificacao das organizacoes em estagios de sustentabilidade; agrupamento das micro e pequenas empresas do setor economico analisado com potencial para formacao da central; e mapeamento dos agentes institucionais. O enfoque metodologico adotado foi o estudo de multicasos. Como abordado no presente trabalho, obtiveram-se evidencias que permitem confirmar a viabilidade da formacao da central de servicos socioambientais no segmento economico analisado. Palavras-chave : servicos socioambientais. logistica reversa. rede de empresas. sustentabilidade empresarial. ABSTRACT The objective of this research is to verify the feasibility of the formation of a social and environmental services center for small and micro businesses (SMB) of the plastic processing industry. This bureau, sustainability and operational management activities of a systemic process services would be performed on a shared basis, for the purpose of obtaining economies of scale. The model was configured in four steps: identification of social and environmental management instruments; classification of organizations in sustainability stages; grouping of micro and small businesses with the potential analyzed economic sector for central training; and mapping of institutional actors. The methodology adopted was the multi-case study. As a result of applying this model, was obtained subsidies that allow us to confirm the feasibility of the formation of the social accountability services center, to be implemented at a later stage to this research. Keywords: environmental services. reverse logistic. network companies. corporate sustainability.

Monitoramento do passivo socioambiental com o suporte da tecnologia de informação

portuguesEste artigo apresenta uma estrutura de software de monitoramento socioambiental para diagnostico das organizacoes em termos de sustentabilidade. Este sistema esta alicercado em uma base de dados de indicadores de desenvolvimento socioambiental, concebida como resultado de pesquisa empirica, desenvolvida pelo metodo da grounded theory. Tais indicadores, alem de refletir o estagio de sustentabilidade em que se encontra a empresa analisada, subsidiam o mapeamento socioambiental dos diferentes segmentos economicos do universo empresarial brasileiro. A arquitetura, estruturada com o suporte dos recentes recursos das tecnologias da informacao, possibilitara o desenvolvimento de programas de um sistema informatizado, sob medida, para cada tipo de empresa, para suporte as decisoes inerentes a gestao sustentavel de sua cadeia produtiva. Como resultados destacam-se a concepcao de software para suporte as decisoes socioambientais e de um mapa de sustentabilidade das organizacoes. EnglishThis manuscript presents a software framework for social and environmental monitoring for diagnosis of organizations in terms of sustainability. This system is based on a database of indicators of social and environmental development, conceived as a result of empirical research, developed by the grounded theory method. These indicators in addition to reflecting the stage of sustainability in which the analyzed company is found, they also signalize the mapping of the different social and environmental economics segments of the Brazilian business. The architecture, structured with the support of the latest features of information technology, allow the development of programs of a computer system, exactly for each type of company to support the decisions taken on the sustainable management of their production chain. As results, we can highlight the development of a design software to support social and environmental decisions and of a company sustainability map.

The influence of performance objectives on the implementation of lean manufacturing practices: An analysis based on strategic groups

Abstract This paper explores how the choices about, and implementation of, lean production practices are influenced by performance goals prioritized by firms in the context of operations strategy. We analyzed a set of 56 companies (divided into four strategic groups) in the auto parts industry in the cities of Campinas and Jundiaí areas (Brazil). These groups of firms that adopt similar strategic orientations were used to investigate the relationship between the implementation of lean manufacturing practices and the choice of performance objectives. The results suggest that taking into consideration strategic groups can improve the understanding of how performance objectives define lean manufacturing practices adopted by manufacturing companies.

ATENDIMENTO BANCÁRIO DIGITAL: ESTUDO DE CASO EM MICROEMPRESAS

The process of relationship between financial institutions and small and micro business-SMB is undergoing a transformation, due to the rise of the digital channels of banking self-service. By using the internet, self-service terminals, tablets and smartphones as a technological resource for your business, the entrepreneur reduces costs and gains mobility. And, in addition, it maintains a face-to-face access channel with the bank relationship managers. Methodologically, the case study approach was used in SMB in the central region of the city of Sao Paulo (SP). The significant volume of banking businesses in the scenario of SMB emphasizes the need to promote studies with these organizations. This is why we chose to research the digital banking process in its context. We obtained as results, data that enabled the design of a banking service model in the context of SMB and financial institutions.

QUALIDADE DE VIDA NO TRABALHO NAS MICRO E PEQUENAS EMPRESAS COMO VANTAGEM COMPETITIVA

O presente trabalho visa ampliar a analise e reflexoes sobre a aplicacao da qualidade de vida no trabalho como fator de vantagem competitiva, em toda sua essencia, no mercado em que as micro e pequenas empresas atuam e as implicacoes de um programa de qualidade de vida no trabalho implementado. O metodo empregado foi de natureza exploratoria de carater quali-quantitativo, com a utilizacao de questoes de multipla escolha fundamentadas na escala tipo Likert, agregada e com questoes abertas na avaliacao do modelo. Os resultados foram analisados com tecnicas estatisticas. De um universo de trinta e oito empresas no municipio de Jundiai (SP), foram analisadas 4 empresas com uma amostra de quarenta e quatro respondentes. O resultado obtido mostrou que a preocupacao com a Qualidade de Vida no Trabalho cada vez mais tem se mostrado como um elemento importante dentro das empresas pesquisadas

Supply Chain Management: barriers to implementation in a cluster of small city

The main objective of the research was to identify and analyze the barriers small companies in the cluster of clothing in the small city , face in implementing the Supply Chain Management (SCM). As a research instrument, a questionnaire with Likert scale of agreement and open questions was used. The research is characterized as exploratory, whose methods are employed in the qualitative and quantitative evaluation of the model. The results were analyzed with techniques of non-parametric statistics, using special method, where they work with five barriers. The results answered the research objectives, demonstrating the analysis of the barriers that companies of the cluster in the city small city face in implementing SCM. Full Paper PDF: http://www.contecsi.fea.usp.br/envio/11contecsi-files/papers/681/submission/director/681-2425-1-DR.pdf

THE USE OF INFORMATION TECHNOLOGIES IN SMALL HOTELS: A MULTICASE STUDY

The aim of this research is to present a diagnosis of information technologies use by hotels companies. A multicase study was conducted, where six hotels in the region Jundiai/SP. We assessed the relationship between hotels and their clients; forms of dissemination of projects and realization of reserves; as well as knowledge of managers regarding the implementation of Internet use. The steady growth in the number of Internet users and facilities that the world wide web offers products and services that seek to make organizations increasingly use. Using technology to research and compare prices, brands, forms of payment and detailed information about the products and services without leaving home, entice the consumer. Organizations are starting to realize that the consumer using the internet for their research significantly reduces the use of traditional forms of advertising such as magazines, newspapers, yellow pages, among others. In the hotel, there is also this phenomenon and hotel owners are increasingly integrating the virtual world to expand the services and reach new customers.

UMA PROPOSTA DE MODELO DE PLANEJAMENTO SOCIOAMBIENTAL ALICERÇADA EM BASE DE DADOS DE INDICADORES DE SUSTENTABILIDADE NO CONTEXTO DO DESENVOLVIMENTO SUSTENTÁVEL

O artigo apresenta um modelo de planejamento socioambiental, concebido a partir da analise de indicadores de sustentabilidade do municipio de Querencia (MT) e entorno. O modelo, desenvolvido pelo metodo de estudo de caso, visa contribuir para o ordenamento ecologico da regiao que registra intensa transformacao do cenario florestal para uso agropecuario. Como uma arquitetura de diretrizes sistemicas embasada empirica e cientificamente, permitiu conceber um portal eletronico com informacoes sobre a regiao, da bacia hidrografica do rio Xingu, conhecida como arco de desmatamento da Amazonia. Essas diretrizes sinalizaram, ainda, a formulacao de um plano de mapeamento socioambiental, visando identificar os efeitos da intensidade do uso da terra, bem como a influencia das relacoes estabelecidas pelas comunidades locais (terras indigenas e projetos de assentamentos), na perda de habitat , qualidade ambiental da vegetacao e dos recursos hidricos da regiao. As inferencias advindas da implementacao desse modelo podem auxiliar governantes e gestores publicos na formulacao de arranjos espaciais de areas prioritarias a conservacao da biodiversidade para a regiao.

Management model for the development of software applied to business sustainability in the context of global climate changes

This article introduces a social and environmental management model based on the results of an empirical study that was conducted using the grounded theory method. It outlines a social and environmental mapping of the different economic segments of the Brazilian business universe to support decisions that are inherent to the sustainable management of the supply chain of organizations in terms of clean development mechanisms. It is in this context that the concept is included for the architecture of software and a model of social and environmental balance to track the demands for carbon credit required by an organization in the scenario of its business and that of the national economy.