Tania Bucic

Effects of leadership style on team learning

Purpose – This paper seeks to explore the effect of leadership style of a team leader on team‐member learning in organizations, to conceptually extend an initial model of leadership and to empirically examine the new model of ambidextrous leadership in a team context.Design/methodology/approach – Qualitative research utilizing the case study method is used for empirical validation.Findings – The leadership style (transformational, transactional, or ambidextrous) adopted by the team leader has an operational effect on the development of learning as a strategic resource within the team, and the organization.Research limitations/implications – Case studies can be criticized for potential lack of rigour. However, we have used multiple cases following replication logic and triangulation to offset this. Further, cases by nature are generalizable to propositions only, not populations. Thus, a valuable springboard is provided for further quantitative investigations.Practical implications – The leadership style ad...

Increasing Student Engagement Using Asynchronous Learning

Student engagement is an ongoing concern for educators because of its positive association with deep learning and educational outcomes. This article tests the use of a social networking site (Facebook) as a tool to facilitate asynchronous learning opportunities that complement face-to-face interactions and thereby enable a stronger learning ecosystem. This student-centered learning approach offers a way to increase student engagement and can have a positive impact on academic outcomes. Using data from a longitudinal quasi-experiment, the authors show that students who participated in both face-to-face on-campus classes and asynchronous online learning opportunities were more engaged than students who only attended face-to-face classes. In addition, the findings show that participation in the asynchronous setting relates significantly and positively to students’ academic outcomes (final grades). The findings have notable implications for marketing education.

Examining Drivers Of Collaborative Inbound Open Innovation: Empirical Evidence From Australian Firms

Knowledge-based competition is leading to collaboration with partners and even competitors as firms pursue appropriate knowledge for innovation which has become a strategic imperative. Inbound open innovation helps increase the innovativeness of the firm by monitoring the operating environment and enabling it to source knowledge from collaborative partners. On the basis of in-depth interviews with senior managers and the knowledge-based view of the firm, this study examines the extent to which inbound open innovation activities contribute to collaborative innovation. Then, using a sample of 224 surveys representative of a cross-section of medium to large firms involved in collaborative ventures, the theoretical model is empirically examined. The results show that collaborative creativity, learning and knowledge stock are critical core inputs of collaborative innovation, with the support of formal coordination mechanisms and internal search processes, such as structural centralisation, formality and absorptive capacity.

Consumer confusion proneness: insights from a developing economy

Purpose – The purpose of this paper is to examine young consumers’ general tendency to become confused and its effect on the word of mouth, trust, and consumer satisfaction in Indonesia – the largest smartphone market in Southeast Asia. Design/methodology/approach – A combination of convenience and purposive sampling were used to select the sample of young adults in Daerah Istimewa Yogyakarta (DIY), Indonesia. Findings – The results confirm that consumer confusion proneness comprises three dimensions; similarity confusion, overload confusion, and ambiguity confusion among young consumers in the smartphone market. Furthermore, each dimension has different consumer behavioural implications. Practical implications – In the context of Indonesia and when targeting young consumers, companies should focus on defining unique product features instead of simply imitating competitor offerings, because similarity confusion negatively affects consumer trust. Moreover, managers should consistently emphasize unique and ...

Achieving Alliance Innovation Via Alliance Learning: An Empirical Study

Firms increasingly enter into business alliances in an effort to manage the innovation process and with a view to achieving better outcomes. The process therefore likely benefits from greater alliance learning, which can help transform alliance creativity and absorptive capacity into innovative outputs and thus a sustainable advantage for the alliance firms. Survey data collected from 389 Australian firms confirm that alliance creativity and absorptive capacity affect alliance innovation through the mediating role of alliance learning. In contrast, a test of an alternative moderating perspective reveals that alliance learning does not play a significant moderating role in these relationships. Although this study uses a cross-sectional, key-informant design, it offers important insights for research and practice.

Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

In the context of an emerging market economy, this study examines the mediating role of marketing capabilities on the market orientation (MO)–performance relationship. Specifically, the authors investigate the roles of product innovativeness, customer relationship management (CRM) capability, research and development (R&D) integration and brand management capabilities in the institutionalisation of a MO culture and the implementation of MO behaviours. With data collected from 150 organisations, the authors find that MO behaviour fully mediates the effects of MO culture on product innovativeness and CRM capability, which in turn enhance firm performance. In addition, leadership quality facilitates the effect of MO culture on MO behaviour, and the effects of product innovativeness and CRM capability on firm performance are greater in the presence of R&D–marketing integration and brand management capabilities, respectively.

Outcome versus process value in service delivery

Purpose: This study is embedded in social exchange and transaction cost theories. The objective is twofold: First, to compare the relative importance of process value and outcome value in building affective and cognitive relationship strength; and second, to compare the relative effects of each type of relationship strength on attitudinal and behavioral loyalty. Design/methodology/approach: This empirical study features a quantitative approach. The sample comprises 167 business-to-business (B2B) customers of a large transportation and logistics company in Vietnam. Findings: Process value and outcome value have different effects on affective relationship strength: The effect of process value is greater than that of outcome value. In addition, cognitive strength has a stronger impact on both attitudinal and behavioral loyalty than affective strength. Research limitations/implications: These insights extend extant literature regarding the process and outcome components of the service assessment. Further studies also should employ a cross-industry, cross-country sample to examine the potential moderating effects of country- or industry-specific factors. These findings show B2B managers how to make appropriate resource allocation and investment decisions to enhance relationship strength and resulting customer loyalty. Originality/value: To clarify the links among customer value, relationship strength and customer loyalty, this study examines the relative importance of rational and non-rational factors (i.e., process value vs. outcome value; affective strength vs. cognitive strength) for relationship performance. Unlike most prior research, this study is set in the B2B context of a developing country.

Motivational engagement in the marketing classroom: individual goal orientations and class climate

Abstract Both cognitive engagement and motivational engagement play important roles in academic performance. Grounded in goal theory, this study examines whether educators can tailor their pedagogical approaches to engage students from a motivational perspective. Using a two-wave questionnaire, we provide evidence of the educator-facilitated classroom climate affecting student engagement at both cognitive and motivational levels. In addition, the study highlights that motivational processes, stemming from individual students’ achievement goal orientations, are an important determinant of academic performance. This provides insight regarding how achievement orientations can be leveraged during the design and innovation of marketing courses. Motivational engagement in particular, can present opportunities for meaningful engagement and improved grade outcomes through targeted pedagogies that align with students’ educational goals.

Perceptions of Corporate Social Responsibility Among Indonesian College Students

Ethical consumption studies in developed countries suggest consumers are becoming more ethically minded, as manifested in the shift toward purchasing ethical products. However, little is known about ethical consumption in developing countries, which is problematic because these countries host the greatest share of the world’s youth population. In this study, the authors examine the perceptions and motivations of Indonesian college student consumers toward corporate social responsibility (CSR). The authors find that despite the country-based differences, Indonesian college students express perceptions of CSR similar to those of consumers in developed countries. Furthermore, female consumers have stronger intentions to support ethical products than their male counterparts.