Denni Arli

The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country

Purpose – The purpose of this paper is to explore the impact of moral equity, relativism, and attitude towards digital piracy behaviour in a developing country. End-user piracy is more difficult to detect than commercial piracy. Thus, an effective strategy to combat piracy needs a comprehensive understanding of both the supply and demand sides of piracy. The current study focuses on the demand side by investigating the impact of moral equity, relativism, and attitude on consumer piracy behaviour in Indonesia. Design/methodology/approach – Using a convenient sample in Yogyakarta, Indonesia, questionnaires were distributed in a large private university. In addition, through snowball sampling techniques, the surveys were also distributed to other adults who live within a walking distance from the campus. The data collection resulted in 222 usable surveys (a response rate of 68 per cent). Findings – In Indonesia, moral equity had a negative and significant impact on purchases of illegal copies of music CDs an...

Does corporate social responsibility matter to consumers in Indonesia

Purpose – The purpose of this research is to examine consumers’ perceptions of corporate social responsibility (CSR) and to explore the impact of CSR on consumers’ support in Indonesia. Design/methodology/approach – A convenience sample of respondents in Yogyakarta, Indonesia, was collected. The final sample consisted of 254 surveys. Findings – The findings confirmed the applicability of Carroll’s (1979) categorization of CSRs to consumers in Indonesia but challenged the order of importance of these responsibilities. In addition, the results clearly indicated that perceptions of legal and philanthropic responsibilities significantly explained consumers’ support for responsible businesses. The results will assist managers operating in the developing countries, especially Indonesia. Research limitations/implications – The sample was taken from one city (i.e. Yogyakarta) in Indonesia and may not represent all Indonesians, as it is a culturally diverse country. Thus, this limits the generalizability of the fi...

Consumer ethics among young consumers in developing countries: a cross national study

Purpose - – The present study aims to examine the similarities and differences between young consumers in Indonesia and Thailand based on actionable and strategy-yielding marketing variables (e.g. Machiavellianism, ethical orientations, trust, opportunism and materialism) and, second, it examined the impact of these variables on consumer ethics. Design/methodology/approach - – A convenience sample of university students from a large private university in Yogyakarta (Indonesia) and a large public university in Chiang Mai (Thailand) were asked to complete a survey that incorporated scales to measure consumers’ ethical beliefs, specifically, Machiavellianism, ethical orientation, opportunism, trust and materialism, as well as demographic classification questions. Findings - – The findings showed that young Indonesian and Thai consumers display similarities on most of the constructs. Moreover, the study found that personal moral philosophies (i.e. idealism and relativism) and trust strongly influence their judgment in ethically intense situations in both countries. Research limitations/implications - – The current study has several limitations, especially the use of convenience sampling that may limit the generalizability of the findings. Students in Indonesia and Thailand may behave differently from general consumers or other cohorts with regards to their ethical judgments. Practical implications - – Because personal ethical positions are developed over a lifetime of experiences in dealing with and resolving moral issues, schools and universities should intervene and educate youth on acting in ways that are consistent with moral rules. Currently, universities and schools in Indonesia and Thailand and many other countries in developing countries do not promote this knowledge to students. Originality/value - – This is one of the first studies exploring consumer ethics in Indonesia and Thailand.

The Use of the Major Components of Social Marketing: A Systematic Review of Tobacco Cessation Programs

This study provides a qualitative systematic review of social marketing tobacco cessation programs identify the extent to which seven major components of social marketing are used in social marketing programs targeting tobacco cessation and to classify them according to social marketing stream: downstream midstream or upstream. Sixteen databases were examined to identify studies reporting the use of social marketing to address cigarette smoking cessation. Fourteen empirical studies were classified. Only one of 14 interventions used all seven of the major components of social marketing. The review identified that downstream (n = 11) interventions remain the dominant focus in social marketing interventions targeting tobacco, despite calls for social marketers to move upstream during this time. The current review was restricted to studies that self-identified as social marketing and studies published in peer-reviewed journals in the English language which is limiting. This study included all empirical studies published from 2002 to January, 2016; however only using published studies may bias results. The results indicate that social marketing interventions targeting tobacco cessation can be successful even when some of seven distinguishing and mutually exclusive features of social marketing are applied. This article presents the first attempt to review the extent that social marketing principles are used in interventions targeting tobacco intake cessation and to classify social marketing interventions into social marketing streams.

Does ethics need religion? Evaluating the importance of religiosity in consumer ethics

Purpose The purpose of this paper is to investigate the importance of religiosity in consumer ethics. This objective will be achieved by investigating the impact of intrinsic and extrinsic religiosity on consumer ethics, and segmenting consumers’ religiosity and explore differences between each segment. Design/methodology/approach The surveys were distributed to undergraduate students, their friends and members of their immediate families, through a large public university in Australia. Of 700 paper questionnaires, participants returned 651. Incomplete surveys with too many missing values were removed from the sample. Of these, 517 were usable, yielding a response rate of 74 per cent. Singles accounted for 53.9 per cent of the sample, followed by married people (26.8 per cent). Of the respondents, 49.9 per cent were men. The majority of respondents were between 18 and 24 years old (52 per cent), followed by 15-34 years (16.4 per cent). Finally, most respondents had an income level of less than

God blesses those who wear Prada

20,000 (36.6 per cent) followed by

Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country

21,000-

Investigating the influence of religion, ethical ideologies and generational cohorts toward consumer ethics: which one matters?

40,000 (20.5 per cent) and

Consumer confusion proneness: insights from a developing economy

41,000-

Consumers’ evaluation toward tobacco companies: implications for social marketing

61,000 (19.7 per cent). Overall, despite being dominated by younger consumers, the sample is relatively representative of the entire adult population of Australia. Findings The results show that both intrinsic and extrinsic religiosity had an impact on consumers’ ethical beliefs. Moreover, the results show significant differences between the two segments studied. The religious segment was more likely than the non-religious segment to reject various unethical beliefs, but no significant differences were found in the behavioural dimensions of recycling and doing good deeds. Originality/value This is one of the first few studies to explore the impact of religiosity on consumer ethics in Australia. The results of this study have several implications for academic researchers, religious leaders and managers working in the area of consumer ethics.