Tanja Kamin

Cultural capital and strategic social marketing orientations

Purpose – The article aims to illuminate this issue by applying the cultural capital theory to the processes of health production and distribution. It questions social marketing’s role in addressing cultural resources as barriers to and/or facilitators of behavioural change. Social marketing is often criticized for its limited ability to enhance social goals and for aiding the reproduction of social inequalities. Design/methodology/approach – The theoretical framework of this conceptual paper is based on the French sociologist Pierre Bourdieu’s theory of human capital forms. It establishes an association between cultural capital and social marketing in solving social problems. Findings – All social marketing interventions affect cultural resources that people might use in the field of health. The findings endorse the utilization of cultural capital as a strategic analytical tool in social marketing. Practical implications – The article demonstrates how Bourdieu’s capital theory can be applied to help soci...

The influence of education on differences in depressive symptoms between men and women in Slovenia

The influence of education on differences in depressive symptoms between men and women in Slovenia Background: This paper discusses depressive symptoms among men and women in Slovenia and their relationship to various socioeconomic factors, and education in particular. Methods: The analysis is based on the European Social Survey Round 3 (ESS-3) from 2006, for the Slovene population (n = 1,282). Depressive symptoms, as a dependent variable, are measured using an 8-item version of the Centre for Epidemiological Studies - Depression (CES-D 8) scale. Independent variables included in the research model are: gender, age, education, income, marital and employment status and the presence of a child under the age of 12 in the household. Using mean comparisons of depression symptoms and regression analyses, the paper presents gender differences in depression levels and factors that influence it. Results: Education contributes to lower depression levels in both genders; however, its influence is substantially higher among women. Depression symptoms are closely related to education. Lower educated women show a significantly higher score in depression symptoms than lower educated men. However, higher educated women show better mental health than higher educated men. Different sociodemographic factors influence the levels of depression symptoms differently between genders. The impact of housework as an employment status thus significantly influences higher levels of depression only among men. Similar indications for age, widowhood and the absence of partnership. In contrast, the influence of work disability on depression is only significant for women. Conclusion: The influence of socioeconomic and cultural factors on depression symptoms is greater for women than men. Vpliv Izobrazbe na Razlike Med Spoloma v Prisotnosti Simptomov Depresije v Sloveniji Uvod: Prispevek razpravlja o spolnih razlikah v prisotnosti simptomov depresivnosti v Sloveniji in njihovi povezanosti s temeljnimi socialnodemografskimi dejavniki, predvsem z izobrazbo. Metode: Analiza temelji na anketnih podatkih Evropske družboslovne raziskave iz leta 2006. Vzorec sestavlja 1.282 anketirancev, starih od 18 do 75 let. Ocena stopnje depresivnosti temelji na skrajšani lestvici CES-D 8. Neodvisne spremenljivke so: spol, starost, dosežena izobrazba, dohodek, zaposlitveni in zakonski status ter prisotnost otroka do 12 let v gospodinjstvu. S primerjavo povprečij stopnje simptomov depresivnosti in regresijskimi analizami prispevek prikaže razlike v stopnji depresivnosti in dejavnikih vpliva nanjo glede na spol. Rezultati: Izobrazba prispeva k nižji stopnji depresivnosti pri obeh spolih, vendar je njen vpliv izrazito močnejši med ženskami. Čim nižja je izobrazba, tem večje so razlike v stopnji depresivnosti med spoloma v škodo žensk. Ta trend se obrne pri najvišji izobrazbi, kjer je stopnja depresivnosti pri moških višja kot pri ženskah. Preostali socialnodemografski dejavniki različno vplivajo na stopnjo depresivnosti glede na spol. Vplivi starosti, dela v gospodinjstvu, ovdovelosti in nevključenosti v partnersko zvezo na stopnjo depresivnosti so značilni le za moške. Nasprotno je le pri ženskah mogoče zaznati statistično značilen vpliv nezmožnosti za delo na stopnjo depresivnosti. Zaključek: Socialno-ekonomski in kulturni dejavniki izraziteje vplivajo na oceno depresivnosti pri ženskah kot pri moških.

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

Purpose Alcohol availability is strongly related to excessive alcohol consumption. This study aims to examine social marketing’s response to concerns about retailers’ noncompliance with the minimum legal drinking age (MLDA) law by proposing and evaluating a social marketing intervention directed at sellers in off-premise stores. Design/methodology/approach The study is based on a non-randomized quasi-experimental design, focusing on an evaluation of the implementation of the “18 rules!” intervention in four cities in Slovenia. Two waves of underage purchase attempts were conducted pre- and post-intervention in 24 off-premise businesses, following a mystery shopping protocol. Findings The initial rate of retailers’ noncompliance with the MLDA law in off-premise establishments was high. After the social marketing intervention, an increase with compliance with the law was observed; the proportion of cashiers selling alcohol to minors after the intervention decreased from 96 to 67 per cent. Qualitative insight suggests an existence of retailers’ dilemma in complying with the MLDA. Research limitations/implications A social marketing approach could contribute to a better understanding of the social working of the MLDA law. Practical implications A social marketing approach could complement the usual enforcement strategies and contribute to a better understanding of the social working of the MLDA law, and encourage deliberate retailers’ compliance with it while developing valuable exchanges among people and stakeholders. Originality/value The paper conceptualizes retailers’ dilemma in complying with the minimal legal drinking age law and offers social marketing response to it. Results of the study show that also solely non-coercive measures have the potential in increasing retailers’ compliance with regulations.

Mental health promotion: a perspective from Slovenia

Slovenia regained its independence in 1991, and in 2004 became a member of the European Union. Despite some progress in public health policy and practice, mental health has so far barely featured. Mental health literacy is poor, mental health services remain firmly rooted in the medical, institutional model, and public attitudes to mental ill health are predominantly negative. But Tanja Kamin here identifies some key opportunities that may lead to a greater emphasis on prevention of mental ill health and promotion of mental well‐being across the whole population.

The role of cultural capital in producing good health: a propensity score study / Vpliv kulturnega kapitala na zdravje: študija nagnjenja

Abstract Introduction: Following Bourdieu’s concept of capital, the paper discusses how different states of cultural capital (institutionalised, incorporated and objectified) affect health capital. Methods: The effect of cultural capital on self-assessed health is estimated with a propensity score matching approach using observational data from the »Media consumption, class and cultural stratification« survey. The survey was conducted in 2010 and covered the adult population in the two biggest cities in Slovenia: Ljubljana and Maribor (n = 820). The analyses investigate whether and how different states of cultural capital affect self-assessed health, and whether there are gender differences in how cultural capital affects self-assessed health. Results: Cultural capital has a positive effect on health: persons with high cultural capital report a better selfassessed health than persons with low cultural capital. All states of cultural capital (institutionalised, objectified and incorporated) have a significant positive conditional effect on self-assessed health for women, but for men only the overall cultural capital has a significant positive effect. Conclusions: Cultural capital is an important resource for gaining and maintaining good health and can be seen as a source of (in)equities in health. Izvleček Uvod: Prispevek razpravlja o vplivu različnih oblik kulturnega kapitala (institucionalnega, objektiviranega in utelešenega) na samooceno zdravja. Metode: Vpliv kulturnega kapitala na zdravje je ocenjen z metodo nagnjenja in temelji na anketnih podatkih raziskave »Medijska potrošnja, razred in kulturna stratifikacija (2010)«. Vzorec za analizo sestavlja 820 oseb, starih med 18 in 75 let, s stalnim prebivališčem v Mestni občini Ljubljana ali Mestni občini Maribor. Analiza proučuje vpliv kulturnega kapitala na samooceno zdravja in preverja, ali se pri tem pojavljajo razlike med spoloma. Rezultati: Kulturni kapital pozitivno učinkuje na zdravje: osebe z več kulturnega kapitala bolje ocenjujejo svoje zdravje kot osebe z nizkim kulturnim kapitalom. Vse oblike kulturnega kapitala imajo statistično značilen pozitivni učinek na samooceno zdravja pri ženskah, pri moških pa ima statistično značilen pozitivni učinek na samooceno zdravja samo celotni kulturni kapital. Zaključki: Kulturni kapital je pomemben vir za odpravljanje, vzpostavljanje ali za ohranjanje razlik v zdravju.

Social determinants of health inequalities

Družbeni Dejavniki Neenakosti v Zdravju Social determinants of health inequalities