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Asia Pacific Journal of Marketing and Logistics | 2014

The Chinese wine market: a market segmentation study

Hongbo Liu; Breda McCarthy; Tingzhen Chen; Shu Guo; Xuguang Song

Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, su...


British Food Journal | 2016

Innovations in the agro-food system: Adoption of certified organic food and green food by Chinese consumers

Breda McCarthy; Hongbo Liu; Tingzhen Chen

Purpose – The purpose of this paper is to identify the factors driving the adoption of “green innovations” notably green food and certified organic food and to examine the attitudes of Chinese consumers towards genetically modified food. Design/methodology/approach – A mixed methods approach was used. A total of 402 consumers responded to a structured questionnaire and 58 consumers responded to a survey designed to gather qualitative data. Data analysis involved content analysis, the probit model, frequency distributions and the t-test for two unrelated means. Findings – This study shows that affluent, middle class Chinese citizens are opting out of the conventional food market. There is a gender divide, with men showing a preference for green food and females showing a preference for certified organic food. Certified food purchase is associated with demographic variables, such as income, education, age, gender, presence of young children, household size, living in developed cities and overseas experience...


Tourism Economics | 2012

Research Note: Seasonality Patterns in Asian Tourism

Tingzhen Chen; Philip L. Pearce

Seasonality in tourism brings about difficulties for consumers, business operators and the settings in which they operate. Existing tourism seasonality literature focuses on European and North American cold climate examples, thus limiting the applicability to Asian and tropical settings. The objective of this paper is to develop a comprehensive approach to defining all types of seasonality in Asian tourism. This task is addressed by examining monthly arrivals at five key Asian destinations and the four top Chinese tourist areas. From the resulting 285 patterns of visitor movements, six types of pattern were identified in Asian tourism: the ‘rolling hills’, the ‘plain’, the ‘single-peak mountain’, the ‘multi-peak mountains’, the ‘basin’ and the ‘plateau’.


Asia Pacific Journal of Tourism Research | 2012

Citizens' Representations of China's Golden Weeks

Philip L. Pearce; Tingzhen Chen

For over a decade Chinese tourism policy has constrained the holiday periods for its citizens to a limited number of well-defined Golden Weeks. This study explores the representations of 450 Chinese residents from five popular tourist regions in these holiday periods. The study is embedded in the framework of social representations theory underpinned by an emic approach to this topical issue. More specifically, the researchers employed an open-ended survey in Mandarin, eliciting the perceived advantages and disadvantages of the structured holiday periods. Many positive features of each individual Golden Week were identified, while some problems resulting from congestion were also highlighted. A common and hegemonic social representation was revealed and presented using the treemaps approach. A range of key managerial interventions are required for improving the periods as travel opportunities both within and outside China.


Archive | 2016

Making sense of seasons

Tingzhen Chen

This chapter reviews the institutional seasonality phenomenon in Asian outbound tourism. Eight key Asian countries were selected for investigation. Secondary data and archives from official tourism authorities and government reports are used as the information sources for the holiday systems and the celebrations for the cultural festivals. Four categories of holidays shaping the outbound seasonality patterns (universal holidays based on Gregorian calendar, Chinese culture-based holidays, religious festivals, and school holidays) are identified across the eight countries. Particular observances for those key cultural and religious holidays are highlighted. The opportunities and challenges for destination managers and tourism businesses to capitalize on and support peak outbound Asian seasonality are discussed.


Journal of International Food & Agribusiness Marketing | 2016

Green Food Consumption in China: Segmentation Based on Attitudes Toward Food Safety

Hongbo Liu; Breda McCarthy; Tingzhen Chen

ABSTRACT The objectives of this report are twofold: to examine the demographic factors that drive demand for green food and to segment Chinese consumers based on their attitudes toward food safety. An online survey was used to collect consumer behavior information. A total of 402 responses were obtained covering participants who lived in 24 provinces and municipalities in China. Probit modeling, analysis of variance, and cluster analysis are used. Income, education, age, gender, presence of young children, household size, and overseas experience are variables that have an impact on green food purchase. Young, wealthy men, who have young children and live in a small household, are likely to buy green food. The survey shows that Chinese consumers are willing to pay a price premium for green food; however, price will be a major factor restricting the growth of the green food label in China, given market prices. Three segments―the “distrustful consumer,” the “ambivalent consumer,” and the “trusting consumer”―are identified for market segmentation purposes.


Tourism Review International | 2016

Tourists' experiences of recreation spaces in Australia's Wet Tropics

Amy Osmond; Tingzhen Chen

Content in the UH Research Archive is made available for personal research, educational, and non-commercial purposes only. Unless otherwise stated, all content is protected by copyright, and in the absence of an open license, permissions for further re-use should be sought from the publisher, the author, or other copyright holder.


Journal of Destination Marketing and Management | 2015

The spectacular and the mundane: Chinese tourists’ online representations of an iconic landscape journey

Philip L. Pearce; Mao-Ying Wu; Tingzhen Chen


European Journal of Tourism Research | 2015

Examining experience economy approaches to tourists' anticipated experiences: Mainland Chinese travellers consider Australia.

Amy Osmond; Tingzhen Chen; Philip L. Pearce


Archive | 2008

A comprehensive approach to Asian seasonality patterns in tourism

Tingzhen Chen; Philip L. Pearce

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Xuguang Song

Beijing Normal University

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