Tomoe Daniela Hamanaka Gusberti

Strategic Orientation Towards Sustainable Innovation: a Case Study in a Brazilian University

This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service. The analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of their connection, representing the logic behind the decision made to develop the conceptual model. This detailed representation of the model allows better addressed discussions.

El Conocimiento, Propulsor de los Ciclos Largos de Kondratieff y sus Efectos en la Configuración Mundial

This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service. The analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of their connection, representing the logic behind the decision made to develop the conceptual model. This detailed representation of the model allows better addressed discussions.

A market for ideas intermediator framework for academic spin-off companies: expanding understanding of the commercialization of technology

ABSTRACT Academic spin-off companies have attracted the attention of public policy, universities, and research technology organizations as the most effective mechanism for research commercialization and technology transfer from research institutions and universities. Spin-offs can be considered intermediators in the market for ideas as spin-off development models may contemplate mergers and acquisitions with established companies. This paper follows a mixed method approach and explores both primary and secondary data, as well as the complementarity of two analytical units (academic spin-off case studies and technology assessment discussions) in an action-based study with different research groups to capture the pre-spin-off stage rationale. The paper proposes a framework to describe the micro-foundations of the generation of academic spin-offs. Considering the concepts of technology intermediation, the framework contextualizes the market for ideas and takes a process view of innovation. The fragmented and distributed R&D chain provides insight into efficiency in technology and technological knowledge commercialization.

Diagnosis of the Market for Ideas and the Role of Industrial Associations as Intermediaries in the Brazilian Context.

Markets for technologies and ideas depend on the flow of knowledge and technology from one company to another or from universities and research institutes to industry. These markets are driven by the process known as open innovation. In recent years, the literature has emphasized the need to analyse the market for ideas through its constituent parts. The concept of technology and knowledge intermediaries is relatively new and has not yet been well defined. This article focuses on specific types of intermediaries in an attempt to enrich the conceptual framework of this knowledge domain and to identify the influences of variables at various contextual levels. The article focuses on the role of industrial associations as intermediaries connecting companies with other innovation system agents. By assessing the content of their respective websites, the authors compare the approaches of selected industrial associations in Brazil with counterparts in other countries. In doing so, they find differences between the two groups in mindset and attitudes to university–industry interaction. On the basis of their analysis, they diagnose shortcomings in the Brazilian context that need to be addressed if the country is to be competitive at the global level in terms of innovation and the effective exploitation of research.

Impact evaluation for University-Business Cooperation and Technology Transfer in higher education systems: cluster analysis

Higher education systems evolved in recent decades. Universities must not only provide society with capable professionals but also act in the market for technologies, knowledge, and ideas to promote technological development. This paper discusses the motivational performance evaluation system for technology transfer process, specifically the patterns’ evaluation of academic units considering micro-cultures and idiosyncrasies’ analysis, in the academic context of autonomy. Based on action research, the existing performance evaluation system was assessed, and multivariate cluster analysis was proposed and tested as a method to enable micro cultures’ identification and evaluation. The analysis proposed enabled a tool for reflexive discussion regarding the effectiveness of the institutional innovation system in academic units and Engineering Education, and its implications for social and technological development of industry and society enabled action proposals for improvement in the university’s technology transfer management process.

Gestão baseada em capacidades para novas empresas de base tecnológica: framework para Gestão do Processo de Conversão de Tecnologias

The implementation of the best practices approach is insufficient to improve the New Product Development and Technology Management in contexts of a radical innovation project or new technology-based companies. For this reason, the capability based approach is internationally discussed as a path to improve innovative product development projects. Specifically, this work presents the development of an enterprise framework, originated by a new technology based company, proposing an Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services. The framework is based on traditional Product Development Process Management reference models and includes concepts, practices and principles identified in the literature from the following knowledge areas: Companies evolution (specifically Capability Based View); Technology Based Companies Development; Business Model; Technology Management and Systems Engineering. The analysis unit is not composed only by a functional department or a company, but by the entire enterprise. Thus, the framework includes, in addition to processes, products and services, the business model evolution. The proposed approach also enables tolerance to environmental uncertainty and frequent changes.

Identification of critical points for the implementation of a PDP reference model in SMEs

Numerous practices and principles are available to improve the company’s Product Development Process (PDP), including multifunctional teams, integrated development process, integration of market evaluation to product development, and product life cycle analysis. Indeed, the importance of PDP systematization and organization is widely recognized, and the existing reference models offer a representation of the PDP. However, most companies fail to incorporate these practices into their routine to improve their PDP, since the implementation of a reference model or the PDP transformation process are influenced by the companys organizational structure. This paper identifies and discusses several critical aspects of the PDP transformation process of SMEs, based on an analysis of the implementation of a reference model in a Brazilian SME. The analysis of this experience enabled us to pinpoint various difficulties attending the transformation of the PDP, which we then compared with the literature on the transformation process. This comparison led to the identification of critical points for the SMEs structure and organization for PDP improvement. These observations are expected to support the design of PDP transformation models, thus helping SMEs to enhance their competitiveness.