Veranise Jacubowski Correia Dubeux

Educação, empregabilidade e mobilidade social: convergências e divergências

Professional qualification has been considered one of the most important competitive advantages for those people that want to get on the labour market, after finishing an undergraduate course. Based on the typical assumptions of human capital theory, the investments in education are usually perceived as strategic to push up ones social position and also to support societys economic growth. However, Bourdieus study about social mobility (BOURDIEU, 1980) in French Society in the 1970s brought some questioning about the direct relationship between the required skills in an undergraduate program with the capability to keep ones jobs. As mentioned by the author, the higher the economical and cultural status one social class has, the better opportunities will be made available in the labour market in the future. In other words, those at the bottom of the social pyramid have a tougher situation in finding better opportunities. This researchs goal is to verify such a hypothesis, by means of a survey with 98 students that are concluding or have just concluded a business undergraduate program in a well known university in Rio de Janeiro, Brazil. As a result, it was possible to determine a relationship between the social and economical background of those interviewed and their professional career, putting together the cultural and economical background of their family as well as the jobs they had in the companies that hired them.

The impact of Digital Presence on competitive advantage: A study applied to Brazilian bank industry

This pilot study analyses the impact of Digital Presence on the competitive advantage of the Brazilian banks. The research reinforces previous findings. It verifies high correlations of digital variables and business results. The study also introduces the Digital Presence Index (DPI) to consolidate the digital metrics. Additionally, the paper proposes new forms to visualize the variables. These contributions may improve the decision-making process of marketing analysts, business executives, and Internet professionals.