Vesselina Tossan

Intention to Adopt a Text Message-based Mobile Coaching Service to Help Stop Smoking: Which Explanatory Variables?

Cell phones make it possible to offer coaching services through text/video messages, to support users trying to break addictions. Given that use of such services is still low in France, it is important to have greater understanding of what leads users to adopt them. Therefore, the authors propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This article uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.

Assessment of A Mobile Educational Coaching App: Exploring Adoption Patterns and Barriers in France

This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed models causal structure. The results show different adoption patterns by gender and type of school.

The Contribution of Gratitude to Satisfaction Models for Complaining Customers

Consumer research has shown that satisfaction with complaint handling strongly influences word of mouth behaviour, but affects to a lesser extent repurchase intent. To better explain the performance out- comes derived from complaint handling, we propose a conceptual model in which gratitude along with satisfaction are assumed to be critical me- diators of the effects of recovery investments on performance outcomes. This model was tested using a quasi-experimental survey drawing on data from multiple industries. Our results show an opposing pattern of results for each mediator. Whereas gratitude strongly influences repur- chase intent, but is not related to word of mouth, satisfaction with com- plaint handling exhibits a high contribution to word of mouth and no significant effect on repurchase intent. Our findings suggest that the me- diating role of gratitude and satisfaction rely on different psychological mechanisms. Overall, the research empirically demonstrates that short- term feelings of gratitude generated by a complaint handling act are