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William Applebaum

Harvard University

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Publication

Featured researches published by William Applebaum.

Journal of Marketing Research | 1966

Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales

William Applebaum

Journal of Marketing | 1951

Studying Customer Behavior in Retail Stores

William Applebaum

Economic Geography | 1965

Can Store Location Research Be a Science

William Applebaum

Economic Geography | 1960

Evaluating Store Sites and Determining Store Rents

Saul B. Cohen; William Applebaum

Annals of The Association of American Geographers | 1961

THE DYNAMICS OF STORE TRADING AREAS AND MARKET EQUILIBRIUM1

William Applebaum; Saul B. Cohen

Journal of Marketing | 1966

Guidelines for a Store-Location Strategy Study

William Applebaum

Journal of Marketing | 1947

The Journal of Marketing: The First Ten Years

William Applebaum

Archive | 1968

Store location strategy cases

William Applebaum

Journal of Marketing Research | 1964

Soviet marketing : distribution in a controlled economy

William Applebaum; Marshall I. Goldman

Economic Geography | 1961

Teaching Marketing Geography by the Case Method

William Applebaum

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Saul B. Cohen

Harvard University

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Herbert Dupree

University of Florida

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Reavis Cox

University of Pennsylvania

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Robert D. Buzzell

Harvard University

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