Yazrina Yahya

A hierarchical classification of co-creation models and techniques to aid in product or service design

The roles of customers from passive users to collaborators in creating and extracting business value have given rise to customer co-creation techniques and value co-creation models. Although these techniques and models have been useful to researchers and businesses, they are unstructured. A classification is necessary so that research can be placed in proper context of one another. Via an examination of the literature and based on the concept of customer value hierarchy a classification of the different models and techniques of co-creation is developed. There are two implications for the classification. Firstly, it will aid in the research and understanding of the use of the various techniques and models. Secondly, it can assist in designing appropriate encounter processes as a basis for engaging customers and subsequently provide innovation for organizations. The paper concludes with an application of the classification to develop encounter processes in a learning management system.

Secure and auditable agent-based e-marketplace framework for mobile users

Mobile agent based e-marketplace auction trading requires a secure and auditable system with a solid framework to support it. In investigating the requirements, it transpired that there is a lack of such a standardised framework. While mobility helps in avoiding network latency, particularly in increasing fairness in applications with bounded response times such as trading of auctions, it nevertheless raises issues concerning security, privacy and trust in protecting personal confidential information, managing and regulating legitimate trading and payment processing. These issues are of paramount importance and must be taken into consideration when designing a framework for modelling an auditable e-marketplace for mobile users. This also implies that there is also an underlying need to provide mobile users with simple, transparent and unobtrusive user interface. This paper proposes a framework that accommodates these requirements through protocol scenarios and highlight further research work that need to be performed.

Employability and service science: Facing the challenges via curriculum design and restructuring

A university faces many challenges in equipping graduates with the right skills and attitudes that will make them employable. The shift from the predominantly manufacturing based industries to the service based one is a source of one such challenge. Focusing on the Faculty of Information Science and Technology, it is contended that there is a need to examine its current curriculum and methods of instruction so as to ensure that future graduates will be suitable for this new economy. In this position paper, based on the model of the T-shaped professional and drawing insights from the newly developed field of Service Science, Management and Engineering (SSME), it is proposed that a combination of approaches is undertaken in restructuring the curriculum so that future graduates from the faculty in particular, and the university in general, will be ready to face the challenges posed by the new era of services.

Towards A Comprehensive Learning Object Metadata: Incorporation of Context to Stipulate Meaningful Learning and Enhance Learning Object Reusability

In recent years, the learning object (LO) concept has been introduced to allow sharing of smaller and portable learning materials on the Internet. Its features, concept, components, and other related matters have been fairly debated among researchers and practitioners. Attempts have been made to derive definition, model, and its working application. However, the failure to embed learning context and pedagogical instructional role within metadata has contributed to the significance of LO educational values. Despite the efforts taken by various research groups and researchers to propose metadata that exhibit the LO pedagogical role, the accomplishment of these works is geared towards specific education environments or institutions. Therefore, it is desirable to attain new metadata elements that will capture the LO context and pedagogical aspects and increase the reusability features applicable to any education setting or environment. It is the intention of this paper to describe the work done in providing a new metadata element based on theoretical analysis.

LORIuMET: Learning Object Repositories interoperability using metadata

Learning Object Repository (LOR) is a digital database which performs as a platform to store, retrieve, gather, edit, publish and maintain sets of learning objects. There are an enormous amount of LOR existed on the web and based on analysis conducted, it was discovered that in obtaining a particular learning object stored in every LOR, would require accessing each LOR in separately manner. This paper explains the mechanism that facilitates interoperability of Learning Object Repositories (LOR). The mechanism was designed to retrieve learning object from heterogeneous LOR by using semantic-interoperability framework utilizing metadata element. A prototype known as LORP is developed as a proof of concept to the mechanism established. LORP involves two main processes which are determining the metadata elements existed in every LOR and extracting these elements into one central repository, resulting in the development of one-stop search centre for learning objects. One-stop search centre for learning objects could retrieve learning object from various LOR and this would add values to the process of smart teaching where learning materials from various online LOR can be retrieved and shared using one search query on one occasion.

Application of semantic technology in digital library

Digital libraries play an important role in current activities involving digital documents. The research presented in this paper explores the future implementation of digital library by considering the semantic technology. This paper discuss our on-going research in developing a semantic digital library for academic institution. We aim to propose a prototype to populate the domain ontology in order to support semantic search in digital libraries. The research is focusing at the user level in extracting the information of the academic dissertations and populate to the ontology.

Ontology-Driven Semantic Digital Library

This paper discusses an on-going research project in developing a semantic digital library for academic institution. It provides another view of semantic information retrieval for digital library from the perspective of semantic technology and ontology. We proposed an approach for managing, organizing and populating ontology for document collections in digital library. In this sense the document metadata and content are inserted and populated to a knowledge base which allows sophisticated query and searching. The paper also proposed an ontology based information retrieval model which is based on the classic vector space model which includes document annotation, instance-based weighting and concept-based ranking.

Value co-creation: Embedding the value elements in critical success factor for e-government system development

The success of electronic government initiatives depend on many factors, among other is critical success factor (CSF). CSF refers to the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department or organization [1]. It had been used significantly to present or identify few key factors that organizations should focus in order to be successful. CSF can be categorized into groups of factor such as human factors, technology, culture and infrastructure. Based on analysis conducted there are many CSF available to aid in the e-government system development. However available CSF does not promote the value-in-use element as such current systems developed using the existing CSF are lacked in the value-in-use aspect. Value-in-use is the satisfaction of wants and needs provided by the direct consumption of goods and services [15]. Value in use should be contrasted with the similar phrase, value in exchange [15]. This research will indentify the CSF, that will be focused to embed the value elements for eGovernment system development The value elements will be found from the value co-creation among the system provider and customer. The Service Dominant Logic (S-D Logic) and Experience Co-Creation value insights will be used to establish CSFs co-creation value and therefore it will aid the system development by ensuring the value-in-use is embedded in the system.

A framework for Knowledge Management System in higher learning institution: A case study of National University of Malaysia

Knowledge Management Application (KMA) forms a channel for information exchange and its features allow capturing of peoples experience and expertise. As such knowledge management application plays an important role in large corporations particularly higher learning institution (HLI) in ensuring relevant information are being kept and disseminated among the member of staff. HLI environment typically witness a huge amount of data and information in continuously updatable forms in which these can be fully utilised to enhance knowledge and business process of the institution. However further study conducted had revealed that KM is still at its preliminary stage for most HLI in Malaysia. As such the work conducted had analyzed existing KMA in HLI in Malaysia particularly focusing UKM as the case study. Based on the review conducted, UKM has not embark on developing specific KMS although massive efforts have been geared towards developing main application systems for addressing key business processes. Therefore the work then presents the framework for KMA development in the institution.

LMS value elements identification: Using the laddering technique

Learning Management System (LMS) has been used widely in higher learning institution as a mechanism to aid in teaching and learning process. LMS application provides the platform to assist in communications between users, distributing lecture notes, and submitting assignments. It provides the engagement platform between instructors and learners. However analysis conducted highlighted that users are not engaged with the application resulting in users not responding actively towards the usage of the application. One of the main reasons is due to the design of LMS which was found to be non user-centric and limited capabilities in outreaching others outside the classroom. Further analysis conducted reveals that the root cause of the issues described is lack of co-creation value perspective embedded in LMS framework during the designing process. Therefore this paper conducted proposed values that is important to the users based on co-creation process as values are usually overlooked and left out during LMS development. The method used is based on Means-End Chain Theory which focuses on open-ended semi-structure interview. The interview is structured according to soft-laddering technique to obtain constructs (elements) of values. In other words the work focused on identifying values that drives users towards active participation in the LMS. Using SPIN ( Sistem Pengajaran dan Pembelajaran Interaktif) as a case study, the findings indicate the values identified provides users with the sense of accomplishment in education, self-directed and responsibility and provides the engagement platform to the users As such the values captured should be embedded in any LMS design as it will provide a better engagement process that will encourage users to use LMS more effectively.