Zdenko Cerović
University of Rijeka
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Publication
Featured researches published by Zdenko Cerović.
British Food Journal | 2003
Marcel Meler; Zdenko Cerović
A tourist product should be observed as a total, i.e. integral, one, comprising material (goods) and immaterial (services) partial tourist products and partial tourist quasi‐products (being the results of a primary tourist offer that is not a result of human labor). The main idea of food marketing in foodstuff production, if observed as partial tourist products, implies that a guest, i.e. a tourist product consumer, is not only offered food and beverage as partial tourist products but that he also gets satisfied quantitatively, qualitatively, esthetically, ethnologically, gastronomically and in any other sense, including the accompanying immaterial partial tourist products, i.e. services, which will be eventually manifested in an increase in the room‐and‐board and, especially, secondary expenditures. Since the whole problem is analyzed using the example of the Republic of Croatia, simultaneously proposed are corresponding solutions in the field of food marketing that would be in the function of tourist product development.
Management Science | 2007
Ines Milohnić; Zdenko Cerović
Managing sustainability? 12th Management International Conference (MIC 2011) | 2011
Zdenko Cerović; Sanda Grudić Kvasić; Marta Cerovic
DIEM 2013 -Scientific Conference on Innovative Approaches to the Contemporary Economic Problems | 2018
Zdenko Cerović; Sanda Grudić Kvasić; Ivana Ivančić
Tourism hospitality management | 2014
Zdenko Cerović; Ines Milohnić; Sanda Grudić Kvasić
Tourism hospitality management | 2013
Zdenko Cerović; Đuro Horvat
Tourism hospitality management | 2010
Zdenko Cerović; Dora Smolčić Jurdana; Ines Milohnić
Tourism hospitality management | 2006
Zdenko Cerović; Amelia Tomašević
DIEM 2017 - Managing Business Growth in a Volatile Environment | 2018
Zdenko Cerović; Sanda Grudić Kvasić; Ivana Ivančić
Tourism in Southern and Eastern Europe 2017: Tourism and Creative Industries: Trends and Challenges | 2017
Josipa Cvelić-Bonifačić; Ines Milohnić; Zdenko Cerović