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Dive into the research topics where Zdenko Cerović is active.

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Featured researches published by Zdenko Cerović.


British Food Journal | 2003

Food marketing in the function of tourist product development

Marcel Meler; Zdenko Cerović

A tourist product should be observed as a total, i.e. integral, one, comprising material (goods) and immaterial (services) partial tourist products and partial tourist quasi‐products (being the results of a primary tourist offer that is not a result of human labor). The main idea of food marketing in foodstuff production, if observed as partial tourist products, implies that a guest, i.e. a tourist product consumer, is not only offered food and beverage as partial tourist products but that he also gets satisfied quantitatively, qualitatively, esthetically, ethnologically, gastronomically and in any other sense, including the accompanying immaterial partial tourist products, i.e. services, which will be eventually manifested in an increase in the room‐and‐board and, especially, secondary expenditures. Since the whole problem is analyzed using the example of the Republic of Croatia, simultaneously proposed are corresponding solutions in the field of food marketing that would be in the function of tourist product development.


Management Science | 2007

Benchmarking and Quality of Small Hotels in Croatia: An Explorative Study

Ines Milohnić; Zdenko Cerović


Managing sustainability? 12th Management International Conference (MIC 2011) | 2011

The Impact of national Culture on the Hotel Organizational Culture

Zdenko Cerović; Sanda Grudić Kvasić; Marta Cerovic


DIEM 2013 -Scientific Conference on Innovative Approaches to the Contemporary Economic Problems | 2018

The impact of social responsibility on company performance in the hospitality industry

Zdenko Cerović; Sanda Grudić Kvasić; Ivana Ivančić


Tourism hospitality management | 2014

Entrepreneurial Management of Private Accomodation in Times of Crisis: A Comparative Approach

Zdenko Cerović; Ines Milohnić; Sanda Grudić Kvasić


Tourism hospitality management | 2013

Impact of weather changes on consumption of beverages in the hospitality industry

Zdenko Cerović; Đuro Horvat


Tourism hospitality management | 2010

Restructuring and Repositioning of Private Accomodation in Primorsko-Goranska County: Problems and Solutions

Zdenko Cerović; Dora Smolčić Jurdana; Ines Milohnić


Tourism hospitality management | 2006

UTJECAJ NACIONALNE KULTURE NA KORPORATIVNU KULTURU U GLOBALNIM HOTELSKIM KOMPANIJAMA

Zdenko Cerović; Amelia Tomašević


DIEM 2017 - Managing Business Growth in a Volatile Environment | 2018

Forecasting Tourism Demand – the Case of the City of Rijeka

Zdenko Cerović; Sanda Grudić Kvasić; Ivana Ivančić


Tourism in Southern and Eastern Europe 2017: Tourism and Creative Industries: Trends and Challenges | 2017

GLAMPING – CREATIVE ACCOMMODATION IN CAMPING RESORTS: INSIGHTS AND OPPORTUNITIES

Josipa Cvelić-Bonifačić; Ines Milohnić; Zdenko Cerović

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