Zsuzsanna Vincze

Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis

Purpose – The study focused on dimensions of consumer-based brand equity, and especially the recall level of brand awareness. The purpose was to identify any statistically significant differences i ...

How clusters evolve

Purpose– The purpose of this paper is to construct a process theory of cluster development, in order to complement the many studies focusing on the factors that determine successful clusters. Desig ...

Developing the International Business Curriculum: Results and Implications of a Delphi Study on the Futures of Teaching and Learning in International Business

This article presents the results of a Delphi study concerning the futures of teaching and learning in International Business (IB), a topic that has been receiving a lot of discussion during recent years. Based on our findings we identify two dimensions which may be at the core and instrumental for developing the value proposition of IB. The first dimension is the product of intensified interactions of phenomena on many levels of analysis and the second dimension is a result of the increased need for integration of discipline‐based theories. These two dimensions are the basis of a framework that illustrates the high degree of complexity IB is tackling and provides possible pathways for future‐oriented programme design.

The value space: how firms facilitate value creation

– The purpose of this paper is to investigate the firm’s role in the value creation process. In particular, after categorizing the activities that firms carry out to facilitate the creation of value, the “value space,” an actionable framework within which different dimensions of value creation are integrated, is developed and discussed. , – The framework is built up on process theory, an in-depth review of the literature and a multiple case study carried out on 65 European firms in the furniture industry. , – The value space is both a practical and theoretically based framework which contributes to the development of a more holistic and “actionable” view on the role of firm in the value creation process; also it provides managers with a tool to support the analysis, management and innovation of the value creation process. , – The systematic categorization of firms’ activities and their subsequent integration into a value creation framework are a missing piece in terms of understanding the value creation process carried out by firms. Also, by facilitating the analysis and innovation of the value creation process, the framework can be used to support both exploitative and explorative business process management.

In search of generative mechanism: the grounded theory approach to process theory building

In search of generative mechanism : the grounded theory approach to process theory building

Foreign-Market Expansion in Newly-Emerging Markets: Finnish Companies in the Visegrád Countries-Results of a Grounded Theory Analysis

Abstract The aim of this research project was to further understand foreign-market entry and expansion in two medium-sized Finnish manufacturing companies (A and B) during the time period 1990-2000, in the Czech and Slovak Republics, Hungary and Poland. Six entries and further expansions comprise the six cases analysed here. My objective was to find out how the managers made and implemented their decisions to achieve the desired end-to sustain the growth of the company. I needed to discover more about the mechanisms in order to understand better the ongoing process of foreign-market expansion. My preliminary understanding was that the business relationships with local intermediaries significantly influenced operations in the CEE markets. Hence, both foreign-market expansions of the Finnish companies and business-relationship-development processes were in focus in the study. Given this double focus, I chose as my unit of analysis so-called bridgehead relationships. I searched for answers to questions concerning how the differences between the six cases arose. Why did they take different courses of action in similar external environments? How and why did the two Finnish companies make different choices? Why were the successes in one country not replicated in another? Inadequacies in the explanations of the foreign-market-expansion process offered within the international-business-research tradition suggested the relevance of a theory-building rather than a theory-testing research project. Accordingly, after the introduction, the first section of the article describes the theoretical departure of the research project and the second section introduces the applied methodology in detail. The third section discusses the results, including the theoretical framework developed through the grounded-theory analysis of the cases. The final section puts forward some managerial implications and future research avenues in the light of the results of the project.

Cross-border mergers and acquisitions from India:motives and integration strategies of Indian acquirers

India is an important player regarding mergers and acquisitions (MA Sun et al. 2012; Nicholson and Salaber 2013). In 2014, multinational enterprises (MNEs) from developing economies alone invested US

Guest Editorial : Futures of teaching and learning international business

468 billion abroad, which is a 23% increase on the previous year. According to the World Investment Report (2015), for the first time MNEs from developing Asia became the world’s largest investing group. The largest home economies for FDI in developing or transition economies were, among others, China, Hong Kong (China), Singapore, Brazil, India, Chile, Indonesia, and the Russian Federation. In India the FDI outflow increased fivefold to US

The Interface Between FDI and the Development of Natural-Resource-Rich Regions

10 billion in 2014 (World Investment Report 2015).

The Enlargement of the European Union: An Introduction

This special issue of the Journal of Teaching in International Business is the result of interactions of dozens of managers and academics engaging in International Business. The idea of ‘formulating futures of teaching and learning in International Business’ has been conceived in 2005. After completing a lengthy research design, the project has been extended to a call for articles for this current special issue. The collection of articles, at hand, seems timely, in the sense that it balances a long tradition concerning discussion and debate about the core and scope of research in international business (i.e., Buckley, 1990; 2002; Buckley & Ghauri, 2004; Chandra & Newburry, 1997; Stopford, 1998; Sullivan, 1998; Toyne & Nigh, 1998; Peng, 2005; Buckley & Lessard, 2005, cf. the reference list in the Zettinig & Vincze article in this issue) with the obvious ‘other side’; teaching and learning International Business. Our principal question for this special issue was: ‘What are the futures of International Business in order to continue delivering an effective educational product?’ While working on the final review-iterations with the contributors, we realised—with delight—that this is a hot topic among colleagues all over the world. In many cases, it is a question of survival for International Business courses and programmes (as for instance evidenced by the active virtual discussion among members of the Academy of International Business, AIB, during September 2007). We, therefore, are happy to present some findings and many ideas how to maintain a high level of relevance for International Business programmes. In a nutshell, this issue provides well founded claims of International Business being an important contributor among the other disciplines in the business school: First, as it is the discipline which focuses on the dynamics and changes of an increasingly international task environment; and secondly, as the integrator of