Zul Ariff Abdul Latiff

Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia

ABSTRACT The purpose of this study is to validate the impact of food labels among Malaysian consumers using an extended theory of planned behavior model (TPB). In doing so, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food products of interest. A stratified random sampling technique was adopted in selecting 2,014 consumers in Klang Valley, Malaysia. The results of structural equation modeling supported the adequacy of the proposed model. This study contributes to and extends the understanding of food labeling and purchasing behavior, identifying the rationales for purchasing of food products with labels that contains information such as halal logo, ingredients, and nutritive value.

Study on the Customer Perception of the Tropical Fruit Vinegar in Kelantan and Kuala Lumpur

ABSTRACT This research will be focus on the differences of perception of customers in Kelantan and Kuala Lumpur toward tropical fruits vinegar. Tropical fruit vinegar was used in this research with Rambutan and Dokong vinegar as the choice. Dokong and Rambutan are tropical seasonal fruits. The production quantity is getting higher these few years, and it results that farmers have to face all negative impact. Next, this study also reduces the import of vinegar product. Furthermore, this study also helps in fulfilling the national agenda in National Agro Food Policies 2011–2020. The amount of respondents are 108 in Kelantan and 69 in Kuala Lumpur. The major finding is Customers in Kuala Lumpur and Kelantan both accepts Natural Fruits Vinegar products. The result also shows that consumers are concern about the quality, safety, and nutritional content of products and prefer glass material for packaging than plastic material.

Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling

ABSTRACT This research study highlighted the factors that influence the intention of consumers to buy halal food products. In this study, the researchers have chosen to address the gap in the literature pertaining to non-South African consumers’ purchase intention. Non-South Africans are foreign people who reside in South Africa including immigrants, workers, and students. Through utilising the theory of planned behaviour, this study aims to determine the attitudes, subjective norms, perceived behaviour control, and awareness of non-South African towards purchasing halal food products. This also attempts to identify the strongest factor that influences the purchasing intention of halal food by non-South African consumers. The sample of the study consisted of 230 non-South African consumers in Cape Town. Data were collected through self-administered questionnaires. Structural equation modelling (SEM) was used to identify the structural relationships among the constructs identified and to test the study hypotheses. The findings of this study indicate that there is a significant relationship between awareness and buying behaviour. Interestingly it found that only the attitude dimension of TPB had a significant relationship with purchase intention, whereas subjective norms and perceived behavioural control did not show a significant relationship with the consumer intention variable.

The Application of Online Halal Label Among Food Manufacturer Behavior Toward the Halal Label System in Malaysia

This paper will address the determinants and identify the sources of awareness of Muslim consumers on halal products or foods. It is argued that many things can lead to awareness of halal products or food unfortunately, most of the previous studies only focused on halal certification logo. Many problems are associated with halal logo (labeling) as the only source of awareness for Muslim consumers on halal. This logo is also yet to be empirically proven as well. This paper delves into other sources that can bring about awareness of Muslims on halal products in order to fill the void. There were two types of variables in this theory which are independent variable that include the effort expectancy, social influence, performance expectancy and facilitating condition and dependent variable was the application of online halal label among food manufacturer behavior toward the halal label system in Malaysia.

Factors Influencing Consumer Purchasing Intention based on Food Labels

This is a paper that highlighted on factors that influence the intention of consumers to buy food product based on food labels. Food label consist of any written, printed or graphic information that represent on the package of the product or is exhibited near the food for the purpose of promoting the sale or disposal. There are many factors contributing to the use of food labels on purchasing decision. Hence, the paper discusses on the factors influencing consumer purchasing intention based on food labels.