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Featured researches published by Zulhan Othman.


international conference on science and social research | 2010

Malaysian gastronomic products: Analysis on western tourists level of consumption and experiences based on gender and age

Mohd Hairi Jalis; Samsul Bahari Usman; Mohd Salehuddin Mohd Zahari; Mohammad Izzat Zulkifly; Zulhan Othman

This study investigates the levels of consumption and experiences of western tourists toward Malaysian gastronomic products based on their gender and age. A series of statistical analyses (independent sample t-test and One-Way ANOVA) looking at the differences on gender and age group were therefore employed. Results revealed that, despite no significant differences, both males and females of western tourists consumed a lot of Malaysian food and beverage during their vacation. Similar goes the young and middle age groups. The high levels of consumption and experiences among these groups have given limelight to the related authorities in planning and promoting the Malaysian gastronomic products to the right target market, as they are seen to have a huge potential in boosting the local economy.


international conference on science and social research | 2010

Food and Malaysian climbers at high altitudes

Rohaya Ahmad; Mohd Salehuddin Mohd Zahari; Zulhan Othman; Muhammad Izzat Zulkifly; Nurul Huda Ishak

The suitability of food taking besides others provisions is one of the vital elements to be considered for the high altitude mountain climbers to combat with the common symptoms of physiological changes like Acute Mountain Sickness, nauseous, breathing difficulties including appetite suppression and reduction of taste. This paper report the experiences of 2007 Malaysian Everest expedition teams with regard to the types of food consumed particularly during the last phase of the expedition before conquering the peak of the mountain.


Asian Social Science | 2009

Western Tourists Perception of Malaysian Gastronomic Products

Mohd Hairi Jalis; Mohd Salehuddin Mohd Zahari; Muhammad Izzat; Zulhan Othman


Archive | 2009

Malaysian Gastronomic Tourism Products: Assessing the Level of their Acceptance among the Western Tourists

Hairi Jalis; Zulhan Othman


International Journal of Biometrics | 2009

An Empirical Assessment of Hotel Departmental Managers Turnover Intentions: The Impact of Organizational Justice

Salleh Mohd Radzi; Siti Zuraini Alan Ramley; Mohd Salehuddin; Zulhan Othman


International Journal of Biometrics | 2009

Travelling Pattern and Preferences of the Arab Tourists in Malaysian Hotels

Zulkifli Ibrahim; Mohd Salehuddin Mohd Zahari; Maimunah Sulaiman; Zulhan Othman; Kamaruzaman Jusoff


International Education Studies | 2009

Gastronomy: An Opportunity for Malaysian Culinary Educators.

Mohd Salehuddin Mohd Zahari; Mohd Hairi Jalis; Muhammad Izzat Zulfifly; Salleh Mohd Radzi; Zulhan Othman


Procedia - Social and Behavioral Sciences | 2013

Customer Behavioral Intention: Influence of service delivery failures and service recovery in Malay restaurants

Zulhan Othman; Mohd Salehuddin Mohd Zahari; Salleh Mohd Radzi


Procedia - Social and Behavioral Sciences | 2013

Influence of Acculturation on Foodways among Ethnic Groups and Common Acceptable Food

Noriza Ishak; Mohd Salehuddin Mohd Zahari; Zulhan Othman


Archive | 2010

MALAYSIAN TOURISTS' MOTIVATION TOWARDS OUTBOUND TOURISM

Mohd Hafiz Mohd Hanafiah; Zulhan Othman; Muhammad Izzat Zulkifly; Hazmal Ismail; Mohd Raziff Jamaluddin; Shah Alam

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Mohd Salehuddin

Universiti Teknologi MARA

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Noriza Ishak

Universiti Teknologi MARA

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