Zvjezdana Hendija

Prerequisites of Sustainable Development of Rural Tourism in Continental Croatia

Abstract The goal of this paper was to analyze the current status of rural tourism in Croatia and to identify possibilities, guidelines and methods of its sustainable development. The research has shown that rural tourism in Croatia falls behind the sun-and-beach holiday tourism in coastal Croatia and that numerous and diverse natural and social resources in Continental Croatia are insufficiently employed, especially in the Continental part of the country Past research of rural tourism in continental Croatia relied on individual entrepreneurial initiative and scarce funding resources, so that consequently a heterogeneous and fragmented rural tourism offer, based on various tourism forms and special interest tourism types, has developed in an unorganized way. However, rural tourism can become a driving force for the development of rural areas, taking into account the concept of sustainable development, based on the balance of economic, ecological and social responsibility. In the future, it should encourage development projects that ensure integrated tourist offer and thereby enable long-term sustainable development of rural tourism in continental Croatia.