Aingeru Genaut Arratibel

Menextra: Designing a Professional Service for Media Alert Management and Distribution

The aim of this investigation is to design and to implement a media alert management and distribution service, called Menextra. Its goal is to establish a more effective communication between the media and corporate communication departments, organising information around three main axes: time, interests and content. As part of this platform’s design process we have consulted previous studies of the use of the internet as a distribution tool for corporate information and an analysis of the services currently on offer. The interface and platform have been designed and implemented, and their performance observed, with the information gathered in mind. Menextra is not just a theoretical study. It is a real and operative service that is intended to serve as a test to investigate the extent to which it satisfies the information needs of the media and communication departments. This first version of Menextra will be tested with real users (journalists and communication officers) who can identify its benefits and drawbacks in their daily work, and a second version can then be developed better adjusted to their needs.

Análisis de las consecuencias de la crisis económica en el sector de la prensa: el caso del País Vasco

In this article we evaluate the impact of the economic crisis over press and information media in the Basque Country. To that purpose, first we include an ad-hoc definition of the sector according to the National Classification of Economic Activities (NACE-2009), which allows us to use statistical sources barely employed to analyse the sector, and show that smallest companies have been especially hard hit by the crisis. We also assess the effects of the crisis over the business of the activity branches included in the sector (press, radio, TV and news agencies), and we evidence the heterogeneity of a regional business network in which no big multimedia corporation participates.

New tool for managing press calls: The project menextra.com

This paper presents the evolution of the project menextra.com, a tool for managing press calls. The research team developed its design in 2012 as a part of a research project financed by the Basque Government*. After the ideation, it was created the digital platform and we acquired the domain menextra.com. At present, it has been created an automatic system to give substance to it and we are planning its presentation and validation in the professional field. This article reviews the process of creation and describes the latest contributions to the project.

A stylebook for a new enviroment: Www.librodeestilo.com

The presence and use of the stylebook in Spanish newspapers on the Internet focuses the work of a multidisciplinary team of university researchers, journalists and technicians with wide experience in free software. This group is developing a tool that, under the title www.librodeestilo.com, aims to provide media and journalistic content creators on the Internet a free, accessible, participatory and individualisable book.

El perfil de los periodistas en el cine: tópicos agigantados

La imagen de los periodistas en el cine marca, en buena medida, la percepcion que la sociedad tiene de la profesion. Las peliculas reflejan la realidad, y al mismo tiempo, la crean. ?Son los profesionales tal y como se los representa en la gran pantalla o se trata simplemente de topicos que nada tienen que ver con la realidad? El presente articulo es fruto de un proyecto de investigacion en el que se examinaron por medio de analisis de contenido 104 peliculas sobre periodistas desde los anos treinta hasta la actualidad en la que se identifican algunos de los topicos que caracterizan la representacion de esta profesion en la gran pantalla. Algunos de ellos se ven corroborados, ya que el retrato predominante es el de un reportero experimentado obsesionado con el trabajo e incapaz de tener una vida familiar. Sin embargo, en contra del cliche, los periodistas de la gran pantalla son razonablemente eticos y persiguen ante todo un fin social.