Íñigo Marauri Castillo

Menextra: Designing a Professional Service for Media Alert Management and Distribution

The aim of this investigation is to design and to implement a media alert management and distribution service, called Menextra. Its goal is to establish a more effective communication between the media and corporate communication departments, organising information around three main axes: time, interests and content. As part of this platform’s design process we have consulted previous studies of the use of the internet as a distribution tool for corporate information and an analysis of the services currently on offer. The interface and platform have been designed and implemented, and their performance observed, with the information gathered in mind. Menextra is not just a theoretical study. It is a real and operative service that is intended to serve as a test to investigate the extent to which it satisfies the information needs of the media and communication departments. This first version of Menextra will be tested with real users (journalists and communication officers) who can identify its benefits and drawbacks in their daily work, and a second version can then be developed better adjusted to their needs.

New tool for managing press calls: The project menextra.com

This paper presents the evolution of the project menextra.com, a tool for managing press calls. The research team developed its design in 2012 as a part of a research project financed by the Basque Government*. After the ideation, it was created the digital platform and we acquired the domain menextra.com. At present, it has been created an automatic system to give substance to it and we are planning its presentation and validation in the professional field. This article reviews the process of creation and describes the latest contributions to the project.

A stylebook for a new enviroment: Www.librodeestilo.com

The presence and use of the stylebook in Spanish newspapers on the Internet focuses the work of a multidisciplinary team of university researchers, journalists and technicians with wide experience in free software. This group is developing a tool that, under the title www.librodeestilo.com, aims to provide media and journalistic content creators on the Internet a free, accessible, participatory and individualisable book.