Alípio Ramos Veiga Neto

DIGITAL MARKETING AND THE COMPANIES IN THE CITY OF TEÓFILO OTONI/STATE OF MINAS GERAIS/BRAZIL / MARKETING DIGITAL E AS EMPRESAS DO MUNICÍPIO DE TEÓFILO OTONI/MG/BRASIL

Repeatedly ignored and rarely used, digital marketing does not appear to be a need for the companies in the city of Teófilo Otoni, in the state of Minas Gerais, Brazil. This lack of interest can be explained by the fact that the local business people are not concerned about this working tool as a development strategy, both in the way of thinking and acting. Regarding the methodology used, from the point of view of its nature, the research comes up as a basic one and, from the objectives’ point of view it is seen as a descriptive research. On the object of study, this paper adopted field research for survey and data collection, and the mechanisms applied were those of direct observation and the use of questionnaires. Data analysis occurred through simple statistical analysis. The questionnaire was applied between the months of December 2014 and January 2015, with an answer rate of 57% of the target companies. Key-words: Marketing. Digital Marketing. E-Commerce. Internet. Business strategies.

Quality of working life and music in the manufacturing workplace

This study aimed to understand how the insertion of music in the work environment contributes to achieving Quality of Working Life (QWL), from the perspective of biopsychosocial and organisational well-being. The context where the study was conducted was the manufacturing area of a major textile company located in Natal, in the state of Rio Grande do Norte, Brazil. The use of a case study was the research strategy adopted, with exploratory and descriptive objectives. The primary data was collected through the focus group technique and semi-structured interviews were used as an additional tool. Respecting the theoretical saturation criterion, four focus groups were formed, each comprising eight randomly selected participants from the seventy-six co-workers in the sector. The data was analysed qualitatively, using the content analysis technique. Twenty-eight QWL attributes were identified. It was concluded that musical insertion provides biological, social and, above all, psychological and organisational well-being to the co-workers, contributing to achieving QWL in the work environment researched.