Amer Shakir Zainol

A Hypothetical Methodology of Transferring Graduates’ Knowledge Through Ceramic Art Entrepreneurship

This research are mainly focusing on Ceramic Art Entrepreneurship: The Possibilities of Transferring Graduates as An Entrepreneur. A lot of business models have been introduced to practice the entrepreneurship understanding such as Young Entrepreneur Academy in Indonesia. It is an alternative educational institution for young people who want to learn to be an entrepreneur. The education program is a program that runs for 6 months for the trade in which 70 % of the study is practical activities and 30 % is theory. Under the direct guidance by experienced trainers, graduates will be trained to understand how to become a successful entrepreneur. Fresh graduates who are unemployed have become a problem for all over countries. Global Employment Trends Report in 2012 stated that in the population of 7 billion people, only 3 billion were employed and 205 million were unemployed (Chell E, Entrepreneurship: globalization, innovation and development. Thomson Learning, 2001). The objective of this study is to identify the factors that give obstacles to the graduates to be entrepreneurs. Other objectives are to explore the most challenging situation among graduates during they start their own business and to identify the achievement of knowledge transfer activity from the academia to rural residence with the involvement of fresh graduates. The methodology started with interviewing, surveying, and questionnaire. The scope of the study is entrepreneurship and graduates. The scope mostly for the art entrepreneurship and graduates scope target is focusing on how art entrepreneur model or graduates can get involved into the program with the art entrepreneurship background as well as to transfer the knowledge to rural resident as a participant for the project. As a results, graduates can enhance their entrepreneurial knowledge and could transfer knowledge and the success of the conceptual framework could be one of the opportunities for graduates to working in their own filed worked.

Applied Research of Semangat Lita’rafu Entrepreneurship Model: An Empirical Case Study of Rural Residents in Malaysia

Based on a previous research paper, “A Hypothetical Methodology of Transferring Graduates Knowledge Through Ceramic Art Entrepreneurship,” this chapter discusses results from the case study of rural residents of the Semangat Lita’rafu entrepreneurship model. Through interviews with academics, postgraduates, and rural residents from Jabatan Kebajikan Masyarakat (JKM), UiTM lecturers and students, and rural residents in Sabak Bernam, this chapter uses a semi-structured interview and observation through the entrepreneurship model applied. Multiple-choice questions and open-ended questionnaires were distributed to interview the respondents to get a clue of the nature of the entrepreneur and the characteristics of business problems. The observations were based on a resident group with rural thinking about metaphorical business activities through real-life production activities.

The Sustainability of Gasing as an Icon of Malaysian Heritage Product to Promote Tourism Industry

This research paper continues from the study of the design process and product development to identify the character of Gasing. This paper looks forward in the process of production for huge quantity to promote tourism product industry, at the same time to introduce our icon of Malaysian heritage. The study also will look at the current local manufacturing process to produce the product such as a decorative and souvenir item. In this phase of study, it will focus on mass production that will consider the quality and also the aesthetic values. The outcomes of this study can boost the local cottage industry and also propagate the existing tourism product.

Malaysian Intercultural Pattern Structure on Ceramic Tea Caddy Design Framework

This paper discusses about the influenced pattern on ceramic tea caddy through three main indigenous ethnics which are Malay, Chinese, and Indian in Malaysian culture. Derived from China, Malaysia also used tea caddy as storage for tea. As China has become the earliest creator of tea caddy, most of the popular tea caddy was made by ceramics. Nowadays, the concept has been enhanced to become an artware for exclusive corporate giveaways and souvenirs. We proposed tea caddy as a platform to combine Malaysian culture because of the acceptance designs as universal product with no predisposition to any races. The objective of this study is to identify the origin of the Malaysian pattern based on three main races to be used as ceramic tea caddy surface pattern design. The methodology started by analyzing the three main core races in Malaysia. The analysis of the pattern used on famous craftwork and textile will be compared in order to understand the pattern structure. The comparison study shows significant data where these three races applied the same pattern design. However, it clearly shows contradiction of the color management, subject matter chosen for the flora or fauna, as well as pattern composition. As a result, the combination of elements includes the relation between the pattern design and color composition of three cultures constructed as a surface pattern design framework. It is proposed that it should be affixed on ceramic tea caddy series to highlight and promote the uniqueness of Malaysian culture as well as to promote the “taste of Malaysia.”

Interrater Agreement for Process Loss Measures: Are They Applicable for Brainstorming Technique in Industrial Design Practices?

The importance to examine the types of analysis is always emphasized by researcher(s) because not all work is absolutely done at individual level. Playing football, building an academic module, and developing new design need the group to work to complete them. Therefore, individual-level analysis only is not sufficient. It needs researchers to look at the different angle of analysis, group level of analysis. By using group level of analysis, this study aims to examine the measurement of group process in the industrial practices. The formula of James et al. [13] is used to make a verification of interrater agreement. A total of 460 undergraduates from six universities have engaged in brainstorming sessions. The result clearly shows that the three measures of process – production blocking, social loafing, and evaluation apprehension – can be acceptable in using interrater of agreement on group work in design practices especially industrial design.

“Gasing” as a Commercialized Game Product in Malaysia

Gasing is one of the Malay traditional heritage games. It involves a combination of two players and a product called the spinning top. This product has been recognized as an intangible traditional game produced by the National Heritage Department, while the National Craft Malaysia has categorized Gasing as one of the art crafts in folk games category. In Malaysia, until now no research has been done in analyzing the designing process to achieve the longest time of the spinning gasing when playing such a game. As such, this research aims to explore the physical characteristic of “Gasing” design and to identify the design process and product development of this craft. The research has been conducted via interview sessions with “Gasing” craftsmen in Malacca, Perak, Kelantan, Johor, and Pahang. The observation method of data was carried out from the “Gasing” craftsmen in order to analyze the making of the product in detail. The research outcomes will be recorded as guidance in developing the commercialized ‘Gasing’ which also aims to contribute as an alternative way to preserve the genuineness and the popularity of this game in the future folk games product.