Wan Zaiyana Mohd Yusof

Innovation in Form Generation: Anthropomorphism for Contextual Collaboration in Car Styling

There are various methods of searching for a visual aesthetic, but which is the best method, however, depends on the designers. Recently, as a basic design strategy of intelligent products, anthropomorphism has been used. Analyzing the effect of human perception towards anthropomorphism in various domains, it can be said that anthropomorphism enriched the description of form function and created familiarity with products, especially those used in appearance and interaction design of products. The anthropomorphic method will be effective if similarity of an artifact to the human form is measured, and the fitness of the anthropomorphic design approach with the artifact is evaluated. Within the anthropomorphic design approach, a positive effect from anthropomorphism will be achieved in product appearance and interaction, if there is an appropriate level of humanness that fits the given primary task and role. So the main research question arising from this study is, “How can form follows function be adapted in generating innovation form?” This study thus looks at the application of anthropomorphics of Malay martial arts to car ontology to generate innovation form in car styling.

Ontology understanding in enhancing car styling ideation

In the search for helpful styling cognition for car in the conceptual phase of design, the approach was taken experimentally study car ontology understanding in relation to quality of idea in sketching. The links between these subsets will be able to map the aesthetic intent through shape characteristics and idea. Understanding of ontology is important before a semantic approach could be applied as study shows that students who have knowledge of car ontology can produce better idea-sketching of car styling compared to students who have no knowledge of car ontology.

Genetic Algorithm as a Generative Tool to Search for Malaysia Product Design DNA

Scandinavia is a patchwork of Northern European nation states that form a cultural and regional entity that is very distinct from the rest of Europe. They deeply embedded design in every facet of their culture, from a piece of print media to huge city planning, in which kind of strategy in structure countries also promote a common national belief, values, and attitude in addition to driving togetherness among societies and helping to create national unity. Instead of creating unity in societies, this idea also results in a cultural comprehensive overview of functions and aesthetics to present democratic values, pragmatism, social equality, ingenuity, and resourcefulness. The other successful country based on cultural adaption in design, Japan, has a long history of combining the newest technology with clever, striking, and intricate design aspects. Japanese products that are deeply rooted in the concept of lifestyle and reflect the personalities of their designs in return, result in the traditional aesthetic of monozukiri, or “the art of making things”. In this case, the appreciation of design is elevated because design expresses national and local character, and character of the individual to pursue a common nature and this linkage of relations generates social development and fulfills their people’s needs. From both Scandinavian and Japanese design, it can be stated that they have gloriously created their national unity through design. There are no permanent studies of formulation of country’s design DNA, however, this research tries to search for Malaysian product DNA using a genetic algorithm as a generative tool that will indirectly share common features and appreciate the Malaysian identity.

The adaptation of creativity in museum sector: A case study of Malacca Maritime Museum, Malaysia

Museum is a cultural institution which plays an important role in cultural tourism activities. Today, the role of traditional museums has shifted to become multipurpose in order to offer tangible and intangible products and services to their visitors. The tourism industry in Malaysia is heavily depending on their rich multiethnic and religion culture since the 50s. However, the progress of the museums in Malaysia is going at a slow phase although cultural tourism growth in the country is soaring. Any changes involving the museum sector in Malaysia went through a complicated process because it had to go through several stages and time consuming. The museum sector in Malaysia is lacking of creative management and administration style. Malaysia museum sector is left far behind almost 30 years compared to other developed countries. Notwithstanding, for the past ten years more Malaysian museums are shifting their roles to become modern museums by adapting creative ideas and technology. This study applied case study method on Malacca Maritime Museum. This is a traditional museum which comes up with new and fresh ideas by combining traditional, creativity and ICT elements to become modern museum. Hence, this museum remains competitive with other tourism attractions in Malaysia and the region.