Amy J. C. Cuddy

The BIAS Map: Behaviors From Intergroup Affect and Stereotypes

In the present research, consisting of 2 correlational studies (N = 616) including a representative U.S. sample and 2 experiments (N = 350), the authors investigated how stereotypes and emotions shape behavioral tendencies toward groups, offering convergent support for the behaviors from intergroup affect and stereotypes (BIAS) map framework. Warmth stereotypes determine active behavioral tendencies, attenuating active harm (harassing) and eliciting active facilitation (helping). Competence stereotypes determine passive behavioral tendencies, attenuating passive harm (neglecting) and eliciting passive facilitation (associating). Admired groups (warm, competent) elicit both facilitation tendencies; hated groups (cold, incompetent) elicit both harm tendencies. Envied groups (competent, cold) elicit passive facilitation but active harm; pitied groups (warm, incompetent) elicit active facilitation but passive harm. Emotions predict behavioral tendencies more strongly than stereotypes do and usually mediate stereotype-to-behavioral-tendency links.

Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

Abstract The stereotype content model (SCM) defines two fundamental dimensions of social perception, warmth and competence , predicted respectively by perceived competition and status. Combinations of warmth and competence generate distinct emotions of admiration, contempt, envy, and pity. From these intergroup emotions and stereotypes, the behavior from intergroup affect and stereotypes (BIAS) map predicts distinct behaviors: active and passive, facilitative and harmful. After defining warmth/communion and competence/agency, the chapter integrates converging work documenting the centrality of these dimensions in interpersonal as well as intergroup perception. Structural origins of warmth and competence perceptions result from competitors judged as not warm, and allies judged as warm; high status confers competence and low status incompetence. Warmth and competence judgments support systematic patterns of cognitive, emotional, and behavioral reactions, including ambivalent prejudices. Past views of prejudice as a univalent antipathy have obscured the unique responses toward groups stereotyped as competent but not warm or warm but not competent. Finally, the chapter addresses unresolved issues and future research directions.

Power Posing Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance

Humans and other animals express power through open, expansive postures, and they express powerlessness through closed, contractive postures. But can these postures actually cause power? The results of this study confirmed our prediction that posing in high-power nonverbal displays (as opposed to low-power nonverbal displays) would cause neuroendocrine and behavioral changes for both male and female participants: High-power posers experienced elevations in testosterone, decreases in cortisol, and increased feelings of power and tolerance for risk; low-power posers exhibited the opposite pattern. In short, posing in displays of power caused advantaged and adaptive psychological, physiological, and behavioral changes, and these findings suggest that embodiment extends beyond mere thinking and feeling, to physiology and subsequent behavioral choices. That a person can, by assuming two simple 1-min poses, embody power and instantly become more powerful has real-world, actionable implications.

Stereotype content model across cultures: Towards universal similarities and some differences

The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.

Aid in the Aftermath of Hurricane Katrina: Inferences of Secondary Emotions and Intergroup Helping

This research examines inferences about the emotional states of ingroup and outgroup victims after a natural disaster, and whether these inferences predict intergroup helping. Two weeks after Hurricane Katrina struck the southern United States, White and non-White participants were asked to infer the emotional states of an individualized Black or White victim, and were asked to report their intentions to help such victims. Overall, participants believed that an outgroup victim experienced fewer secondary, ‘uniquely human’ emotions (e.g. anguish, mourning, remorse) than an ingroup victim. The extent to which participants did infer secondary emotions about outgroup victims, however, predicted their helping intentions; in other words, those participants who did not dehumanize outgroup victims were the individuals most likely to report intentions to volunteer for hurricane relief efforts. This investigation extends prior research by: (1) demonstrating infraglobalhumanization of individualized outgroup members (as opposed to aggregated outgroups); (2) examining infrahumanization via inferred emotional states (as opposed to attributions of emotions as stereotypic traits); and (3) identifying a relationship between infra-humanization of outgroup members and reduced intergroup helping.

A Threat in the Computer: The Race Implicit Association Test as a Stereotype Threat Experience

Three experiments test whether the threat of appearing racist leads White participants to perform worse on the race Implicit Association Test (IAT) and whether self-affirmation can protect from this threat. Experiments 1 and 2 suggest that White participants show a stereotype threat effect when completing the race IAT, leading to stronger pro-White scores when the test is believed to be diagnostic of racism. This effect increases for domain-identified (highly motivated to control prejudice) participants (Experiment 2). In Experiment 3, self-affirmation inoculates participants against stereotype threat while taking the race IAT. These findings have methodological implications for use of the race IAT and theoretical implications concerning the malleability of automatic prejudice and the potential interpersonal effects of the fear of appearing racist.

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices. No prior evidence at a societal level has manipulated both structural predictors and measured both stereotypes and prejudices. In the present study, participants (n = 120) responded to an immigration scenario depicting a high- or low-status group, competitive or not competitive, and rated their likely stereotype (on warmth and competence) and elicited emotional prejudices (admiration, contempt, envy, and pity). Seven of eight specific predictions are fully confirmed, supporting the SCMs predicted causality for social structural effects on cultural stereotypes and emotional prejudices.

Leadership is associated with lower levels of stress

As leaders ascend to more powerful positions in their groups, they face ever-increasing demands. As a result, there is a common perception that leaders have higher stress levels than nonleaders. However, if leaders also experience a heightened sense of control—a psychological factor known to have powerful stress-buffering effects—leadership should be associated with reduced stress levels. Using unique samples of real leaders, including military officers and government officials, we found that, compared with nonleaders, leaders had lower levels of the stress hormone cortisol and lower reports of anxiety (study 1). In study 2, leaders holding more powerful positions exhibited lower cortisol levels and less anxiety than leaders holding less powerful positions, a relationship explained significantly by their greater sense of control. Altogether, these findings reveal a clear relationship between leadership and stress, with leadership level being inversely related to stress.

When Being a Model Minority Is Good . . . and Bad: Realistic Threat Explains Negativity Toward Asian Americans

The current research explores the hypothesis that realistic threat is one psychological mechanism that can explain how individuals can hold positive stereotypical beliefs toward Asian Americans yet also express negative attitudes and emotions toward them. Study 1 demonstrates that in a realistic threat context, attitudes and emotions toward an anonymous group described by only positive, “model minority” attributes are significantly more negative than when the group was described using other positive attributes. Study 2 demonstrates that realistic threat significantly mediates the relationship between (a) the endorsement of the both the positive and negative stereotypes of Asian Americans and (b) subsequent negative attitudes and emotions toward them. Studies 3 and 4 conceptually replicate this effect in experimental situations involving interactions with Asian Americans in realistic threat contexts. Implications for understanding the nature of stereotyping and prejudice toward Asian Americans and other minority groups are discussed.

Gendered Races Implications for Interracial Marriage, Leadership Selection, and Athletic Participation

Six studies explored the overlap between racial and gender stereotypes, and the consequences of this overlap for interracial dating, leadership selection, and athletic participation. Two initial studies captured the explicit and implicit gender content of racial stereotypes: Compared with the White stereotype, the Asian stereotype was more feminine, whereas the Black stereotype was more masculine. Study 3 found that heterosexual White men had a romantic preference for Asians over Blacks and that heterosexual White women had a romantic preference for Blacks over Asians; preferences for masculinity versus femininity mediated participants’ attraction to Blacks relative to Asians. The pattern of romantic preferences observed in Study 3 was replicated in Study 4, an analysis of the data on interracial marriages from the 2000 U.S. Census. Study 5 showed that Blacks were more likely and Asians less likely than Whites to be selected for a masculine leadership position. In Study 6, an analysis of college athletics showed that Blacks were more heavily represented in more masculine sports, relative to Asians. These studies demonstrate that the gender content of racial stereotypes has important real-world consequences.