Susan T. Fiske

A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation

Publisher Summary This chapter presents an integrated understanding of various impression formation processes. The chapter introduces a model of impression formation that integrates social cognition research on stereotyping with traditional research on person perception. According to this model, people form impressions of others through a variety of processes that lie on a continuum reflecting the extent to that the perceiver utilizes a targets particular attributes. The continuum implies that the distinctions among these processes are matters of degree, rather than discrete shifts. The chapter examines the evidence for the five main premises of the model, it is helpful to discuss some related models that raise issues for additional consideration. The chapter discusses the research that supports each of the five basic premises, competing models, and hypotheses for further research. The chapter concludes that one of the models fundamental purposes is to integrate diverse perspectives on impression formation, as indicated by the opening quotation. It is also designed to generate predictions about basic impression formation processes and to help generate interventions that can reduce the impact of stereotypes on impression formation.

Controlling other people: The impact of power on stereotyping.

This article presents a theory of the mutually reinforcing interaction between power and stereotyping, mediated by attention. The powerless attend to the powerful who control their outcomes, in an effort to enhance prediction and control, so forming complex, potentially nonstereotypic impressions. The powerful pay less attention, so are more vulnerable to stereotyping. The powerful (a) need not attend to the other to control their own outcomes, (b) cannot attend because they tend to be attentionally overloaded, and (c) if they have high need for dominance, may not want to attend. Stereotyping and power are mutually reinforcing because stereotyping itself exerts control, maintaining and justifying the status quo. Two legal cases and a body of research illustrate the theory and suggest organizational change strategies.

Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior

Social perceivers process selected aspects of the stimulus array presented by another person. This article argues that such selectivity is based on the informativeness of person attributes. Properties of the attribute itself—its evaluative extremity (distance from the scale midpoint) and its evaluative valence (positive or negative)—can make it informative. Informative attributes attract selective attention at input and also carry extra weight in the final impression. In the present research, negativity and extremity were manipulated across two separate behavioral dimensions, sociability and civic activism, and over 16 stimulus persons. Perceivers saw two prescaled behavior photographs for each stimulus person and controlled a slide changer switch—this provided a measure of attention as looking time. Perceivers also rated each stimulus persons likability, providing a measure of relative weight for each slide. Weights were derived from Andersons information integration model. Perceivers preferentially weighted behaviors that were extreme or negative, and the behavioral measure of attention (looking time) replicated the predicted pattern. The results are discussed in light of controversies over the rationality of social information processing.

Salience, Attention, and Attribution: Top of the Head Phenomena1

Publisher Summary This chapter discusses the social psychologists study “top of the head” phenomena in their experimental investigations. Attention within the social environment is selective. It is drawn to particular features of the environment either as a function of qualities intrinsic to those features (such as light or movement) or as a function of the perceivers own dispositions and temporary need states. These conditions are outlined in the chapter. As a result of differential attention to particular features, information about those features is more available to the perceiver. Relative to the quantity of information retained about other features, more is retained about the salient features. When the salient person is the self, the same effects occur, and the individual is also found to show more consistency in attitudes and behaviors. These processes may occur primarily in situations which are redundant, unsurprising, uninvolving, and unarousing. They seem to occur automatically and substantially without awareness, and as such, they differ qualitatively from the intentional, conscious, controlled kind of search which characterizes all the behavior.

An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality.

The equation of prejudice with antipathy is challenged by recent research on sexism. Benevolent sexism (a subjectively favorable, chivalrous ideology that offers protection and affection to women who embrace conventional roles) coexists with hostile sexism (antipathy toward women who are viewed as usurping mens power). The Ambivalent Sexism Inventory, first validated in U.S. samples, has been administered to over 15,000 men and women in 19 nations. Hostile and benevolent sexism are complementary, cross-culturally prevalent ideologies, both of which predict gender inequality. Women, as compared with men, consistently reject hostile sexism but often endorse benevolent sexism (especially in the most sexist cultures). By rewarding women for conforming to a patriarchal status quo, benevolent sexism inhibits gender equality. More generally, affect toward minority groups is often ambivalent, but subjectively positive stereotypes are not necessarily benign.

Categorical and contextual bases of person memory and stereotyping.

In three studies, subjects observed slide and tape portrayals of interacting small groups that were of mixed sex or mixed race. Hypotheses tested were (a) that social perceivers encode person information by race and sex; (b) that this fact leads to minimizing within-group differences and exaggerating between-group differences; (c) that perceivers stereotype accordingly; (d) that within-group attributes, both stereotyped and nonstereotyped, are exaggerated in inverse proportion to the size of the minority subgroup; (e) that better discriminations are made within smaller subgroups; (f) that imputations of attributes to groups as a whole are also sensitive to the makeup of the group; and (g) that all these behaviors are attenuated when the perceiver is a member of the subgroup evaluated. All but the last hypothesis received at least partial support. Results are discussed in terms of categorizatio n processes and suggest that normal cognitive processes explain the process of stereotyping quite well.

The BIAS Map: Behaviors From Intergroup Affect and Stereotypes

In the present research, consisting of 2 correlational studies (N = 616) including a representative U.S. sample and 2 experiments (N = 350), the authors investigated how stereotypes and emotions shape behavioral tendencies toward groups, offering convergent support for the behaviors from intergroup affect and stereotypes (BIAS) map framework. Warmth stereotypes determine active behavioral tendencies, attenuating active harm (harassing) and eliciting active facilitation (helping). Competence stereotypes determine passive behavioral tendencies, attenuating passive harm (neglecting) and eliciting passive facilitation (associating). Admired groups (warm, competent) elicit both facilitation tendencies; hated groups (cold, incompetent) elicit both harm tendencies. Envied groups (competent, cold) elicit passive facilitation but active harm; pitied groups (warm, incompetent) elicit active facilitation but passive harm. Emotions predict behavioral tendencies more strongly than stereotypes do and usually mediate stereotype-to-behavioral-tendency links.

Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

Abstract The stereotype content model (SCM) defines two fundamental dimensions of social perception, warmth and competence , predicted respectively by perceived competition and status. Combinations of warmth and competence generate distinct emotions of admiration, contempt, envy, and pity. From these intergroup emotions and stereotypes, the behavior from intergroup affect and stereotypes (BIAS) map predicts distinct behaviors: active and passive, facilitative and harmful. After defining warmth/communion and competence/agency, the chapter integrates converging work documenting the centrality of these dimensions in interpersonal as well as intergroup perception. Structural origins of warmth and competence perceptions result from competitors judged as not warm, and allies judged as warm; high status confers competence and low status incompetence. Warmth and competence judgments support systematic patterns of cognitive, emotional, and behavioral reactions, including ambivalent prejudices. Past views of prejudice as a univalent antipathy have obscured the unique responses toward groups stereotyped as competent but not warm or warm but not competent. Finally, the chapter addresses unresolved issues and future research directions.

Beyond prejudice as simple antipathy: Hostile and benevolent sexism across cultures

The authors argue that complementary hostile and benevolent components of sexism exist across cultures. Male dominance creates hostile sexism (HS), but mens dependence on women fosters benevolent sexism (BS)--subjectively positive attitudes that put women on a pedestal but reinforce their subordination. Research with 15,000 men and women in 19 nations showed that (a) HS and BS are coherent constructs that correlate positively across nations, but (b) HS predicts the ascription of negative and BS the ascription of positive traits to women, (c) relative to men, women are more likely to reject HS than BS, especially when overall levels of sexism in a culture are high, and (d) national averages on BS and HS predict gender inequality across nations. These results challenge prevailing notions of prejudice as an antipathy in that BS (an affectionate, patronizing ideology) reflects inequality and is a cross-culturally pervasive complement to HS.

(Dis)respecting versus (Dis)liking: Status and Interdependence Predict Ambivalent Stereotypes of Competence and Warmth

As Allport (1954) implied, the content of stereotypes may be systematic, and specifically, ambivalent. We hypothesize two clusters of outgroups, one perceived as incompetent but warm (resulting in paternalistic prejudice) and one perceived as competent but not warm (resulting in envious prejudice). Perceived group status predicts perceived competence, and perceived competition predicts perceived (lack of) warmth. Two preliminary surveys support these hypotheses for 17 outgroups. In-depth analyses of prejudice toward particular outgroups support ambivalent prejudice: Paternalistic prejudice toward traditional women, as well as envious prejudice toward career women, results in ambivalent sexism (Glick & Fiske, 1996). Envious prejudice toward Asians results in perceived competence but perceived lack of social skills. Ambivalent content reflects systematic principles.