Ana-Isabel Rodríguez-Vázquez

Programming Strategies in European Public Service Broadcasters

In the present context, in which public service media (PSM) are facing constant criticism due to their lack of neutrality, European broadcasters should reformulate their mission, giving value to their remit through independence, diversity, excellence, transparency and innovation. In this regard, and taking into account that one of the particularities of PSM is based on offering a programming addressed to all audiences, the challenge focuses on finding an offer that meets the formation, education and entertainment needs of the entire society. The control over the genre info-show and the encouragement of national fiction define the main trend of a diverse European public service television, not only in funding systems and audiences, but also in contents with which these broadcasters try to maintain their competitiveness within the new convergent and digital scenario.

Uses and Trends of Social Networks by Public Service Media in Europe.

The advent of social networks has transformed the ecosystem of communication by multiplying the possibilities of interaction between the media and the users. In this new digital context, the media must innovate and take advantage of the social networks. The objective of this research is to analyse the strategies of the main public televisions of Europe in the social environment. To do this, its presence and popularity in twelve social networks are studied. The result evidences a scarce use of the social networks, except in some groups of television like the British BBC or the German ZDF whose strategies are risky, innovative and successful. These strategies can serve as example on how to take advantage of the networks to reach the audience and improve public service media.

Television and Social Networks: An Analysis of the Influence of Live-Tweeting in the Social Audiences

Social networks have transformed the conception of the television audience. In order to adapt to a viewer increasingly active on the Internet, televisions conducted social media strategies to generate interactivity and attract users to their social profiles. One of them is based on the live-tweeting phenomenon, in which the conversation is encouraged through publications on Twitter during the broadcast of the programme. This research analyses the effectiveness of live-tweeting as a strategy for promoting user traffic on social networks and its impact in the social audience. According to a quantitative methodology, we have selected four Spanish prime time programmes broadcasted during the first half of September 2016. The aim is to study the network of interactions generated around the programme during its broadcast and the degree of influence of the official profiles in each case.

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT):

Journalism is once again facing a context of technological and social changes. The current stage is characterized for being mobile, multi-screen, and visual. Citizens have adopted with ease the new mobile media for content consumption. Transmedia narratives emerge as structures that can help creators to adapt contents to all platforms and to open the door to new audiences. This article analyzes transmedia strategies in the news offered during the coverage of Greek elections (20-S) by four of the most important news media brands in Europe: El País (ES), The Guardian (UK), La Repubblica (IT), and Público (PT). Results show that mobile platforms have been incorporated into the news coverage following a repurposing strategy as regards web content. The increasing number of published stories, the prioritization of their updating, and the multimedia enrichment make the World Wide Web the main platform of the analyzed practices. The patterns for commenting and sharing do not match, but the most commented and disseminated include multimedia contents.

Technological Skills and New Professional Profiles: Present Challenges for Journalism.

The paper aims at understanding the intersections between technology and the professional practices in some of the new trends in journalism that are using the new tools: multimedia journalism, immersive journal-ism and data journalism. The great dilemma facing journalism when training new professionals -especially the youngest- is not anymore the training in new technologies anymore. The main concern lies in taking ad-vantage of their skills to create a new computational model while keeping the essence of journalism. There is a twofold objective: answering questions about which tools are being used to produce pieces of news, and which kind of knowledge is needed in the present century. Based on the review of reports from profes-sional organizations and institutes, it was developed an exploratory research to 25 European and American journalists was developed. We have selected three cases of study. They allowed us to conclude that the technology matrix is going to remain and that change and digital process is not turning back and demands to evolve and adapt to new dynamics of work in multidisciplinary teams where the debate between journal-ists and technologists must be ongoing. Different approaches nourish the double way of skills and compe-tences in the profiles of the current technological journalist, which professionals perceive as a demand in the present ecosystem.

Competencias tecnológicas y nuevos perfiles profesionales: desafíos del periodismo actual

Los resultados de este articulo forman parte de los trabajos exploratorios para el marco contextual y referencial del proyecto «Usos y preferencias informativas en el nuevo mapa de medios en Espana: modelos de periodismo para dispositivos moviles» (Referencia: CSO2015-64662-C4-4-R), y de las actividades de la Red Internacional de Investigacion de Gestion de la Comunicacion (R2014/026 XESCOM)espanolEste trabajo pretende conocer como se producen las intersecciones de la tecnologia con la practica profe-sional en algunas de las corrientes periodisticas que mas emplean las nuevas herramientas: el periodismo multimedia, el periodismo inmersivo y el periodismo de datos. El gran dilema del periodismo en la prepara-cion de los profesionales (especialmente jovenes) no pasa tanto por la incorporacion de tecnologias y he-rramientas como por mejorar sus competencias y habilidades con un perfil que aproveche las oportunida-des del modelo computacional manteniendo la esencia periodistica. El objetivo es doble: responder a las preguntas sobre que herramientas emplean los profesionales para elaborar piezas periodisticas con estas tecnicas y que conocimientos y habilidades tecnologicas no eran precisas para el periodismo del siglo XX pero si en el del siglo XXI. Partiendo de la revision de informes de las organizaciones profesionales o insti-tutos de relevancia internacional se diseno una investigacion exploratoria sobre el trabajo de 25 periodistas europeos y americanos, y se eligieron tres casos de estudio que permiten concluir que la matriz tecnologica no solo no desaparecera, sino que puede incrementarse porque el proceso de cambio y tecnologizacion no tiene marcha atras y exige evolucionar y adaptarse a nuevas dinamicas de trabajo en equipos multidiscipli-nares donde el dialogo entre periodistas y tecnologos debe ser fluido. Diferentes perspectivas alimentan la doble via de las competencias y habilidades en los perfiles del actual periodista tecnologo que los profe-sionales perciben que demanda el ecosistema actual. EnglishThe paper aims at understanding the intersections between technology and the professional practices in some of the new trends in journalism that are using the new tools: multimedia journalism, immersive journal-ism and data journalism. The great dilemma facing journalism when training new professionals -especially the youngest- is not anymore the training in new technologies anymore. The main concern lies in taking ad-vantage of their skills to create a new computational model while keeping the essence of journalism. There is a twofold objective: answering questions about which tools are being used to produce pieces of news, and which kind of knowledge is needed in the present century. Based on the review of reports from profes-sional organizations and institutes, it was developed an exploratory research to 25 European and American journalists was developed. We have selected three cases of study. They allowed us to conclude that the technology matrix is going to remain and that change and digital process is not turning back and demands to evolve and adapt to new dynamics of work in multidisciplinary teams where the debate between journal-ists and technologists must be ongoing. Different approaches nourish the double way of skills and compe-tences in the profiles of the current technological journalist, which professionals perceive as a demand in the present ecosystem.

Estrategias de transcodificación de los géneros televisivos del prime-time español

Today’s TV context is defined by new services like view-on-demand, “extra” content, and conversations with the audience. The public has more power to decide what to view and can influence the programming with their comments. Because of this, TV channels have created strategies to improve the online products and encourage public participation. Success also depends on social TV and VoD. The objective of this study was to analyze how Spanish prime time has adapted to new media and how programs are managing interactions with the audience. In order to do the analysis, the three main TV groups – RTVE , Atresmedia , Mediaset - were chosen and all the programs were categorized into three genres. The results revealed a weakness in the interactivity strategy of television programs, especially in the informative genres.