Ana Lucia Guedes

Resgatando o nexo governança-gestão internacional: por uma nova ordem em gestão

This article moves beyond international management (IM) and international business (IB) literatures and the corresponding neoliberal western order through a trans/interdisciplinary approach that rescues the international management-governance nexus. Drawing upon the basic tenets of pluriversaltransmodernity and the recognition of the geopolitical dimension that has been marginalized by IB/IM the analysis of post-1990 process of (re)construction of a Luso-Brazilian or Brasilo-Portuguese order that challenges the hegemony of the neoliberal order is undertaken through the recognition of the international relations (IR) literature and the desubalternization of local knowledges in GI/NI informed by the concept of economic diplomacy. This paper shows how and why business and government organizations mobilize and constitute the governance-management nexus to (re)build a Luso-Brazilian order and help overcome historical restrictions imposed by eurocentrism. In the end the article stands for the liberation of IB/IM as a way to build a new order in management towards a world in which many worlds and knowledges could coexist.This article moves beyond international management (IM) and international business (IB) literatures and the corresponding neoliberal western order through a trans/interdisciplinary approach that rescues the international management-governance nexus. Drawing upon the basic tenets of pluriversaltransmodernity and the recognition of the geopolitical dimension that has been marginalized by IB/IM the analysis of post-1990 process of (re)construction of a Luso-Brazilian or Brasilo-Portuguese order that challenges the hegemony of the neoliberal order is undertaken through the recognition of the international relations (IR) literature and the de-subalternization of local knowledges in GI/NI informed by the concept of economic diplomacy. This paper shows how and why business and government organizations mobilize and constitute the governance-management nexus to (re)build a Luso-Brazilian order and help overcome historical restrictions imposed by eurocentrism. In the end the article stands for the liberation of IB/IM as a way to build a new order in management towards a world in which many worlds and knowledges could coexist.

RESPONSABILIDADE SOCIAL CORPORATIVA: CONSTRUINDO UMA PERSPECTIVA PRÓ-GOVERNO

Ao fortalecer e disseminar em larga escala conceitos e discursos pro-mercado, a era da globalizacao fortaleceu as areas de estrategia e marketing, em detrimento de conceitos e discursos pro-governo e da area de gestao publica. Esse quadro de assimetria contribuiu para a transformacao de responsabilidade social corporativa (RSC) em topico de central importância para grandes empresas e para as areas de marketing e de estrategia e tambem para a emergencia de algumas criticas mais extremas. Este ensaio argumenta que esse processo de fortalecimento da literatura pro-mercado deve ser problematizado e que a area de gestao publica deve construir e disseminar uma perspectiva pro-governo em RSC. Apesar do desinteresse da area de gestao publica pelas areas de estrategia e marketing, essa perspectiva pro-governo em RSC pode tanto revigorar a area de gestao publica no Brasil, quanto ajudar elevar a relevância das areas de estrategia e marketing.

What strategic management has to do with capitalism(s)

The many debates on capitalism within the context of continuous crises of neoliberal globalization, although unsurprisingly overlooked by the literature on strategic management (SM), are of central...

Echoes of LAEMOS

This issue is based on a selection of papers presen ted at the 3 rd Latin American and European Meeting on Organization Studies (LAEMOS), which was held in Buenos Aires, Argentina on 7-10 April 2010. The conference aims to promote the diffusion of research conducted primarily in Latin America and E urope and it is based on contributions of high quality academic work within the field of organization studies and related areas. It encourages interdisciplinary studies that link micro level case analysis to macro level institutional and global fo rces, that investigate processes as well as structures, and that take a historical and contextual approach. Since the first edition in Puebla (2006) and after the successful m eetings in Rio de Janeiro (2008) and Buenos Aires (2010), LAEMOS has established its elf as the premier conference on Organization Studies in Latin America.