André S. Monat

O USO DA METODOLOGIA DE PERSONAS NA PRODUÇÃO DE HIPERMÍDIA ADAPTATIVA PARA VISITAS GUIADAS A MUSEUS

Este artigo e parte integrante de um projeto em desenvolvimento que visa construir uma hipermidia adaptativa para auxiliar visitas guiadas em museus. Nele analisamos a importância da metodologia de personas para o design centrado no usuario e descrevemos em detalhes a utilizacao desta ferramenta no cenario da exposicao Virada Russa (CCBB-RJ/2009), desde as entrevistas, a identificacao dos arquetipos e suas peculiaridades, ate a criacao dos perfis a serem atendidos pelo sistema proposto, apontando os resultados de cada passo. Em seguida descrevemos a concepcao do prototipo do sistema hipermidiatico de acordo com Brusilovsky, expondo suas funcionalidades e a dinâmica de utilizacao. Concluimos com uma reflexao sobre a priorizacao da pesquisa qualitativa em oposicao a quantitativa, tradicionalmente empregada na producao de hipermidias adaptativas com a intencao de atender de forma mais satisfatoria as necessidades particulares de cada visitante.

The Relation between Online and Print Information Graphics for Newspapers

In this article we make a critical assessment of the relation between online and print design, focusing on the graphic language of newspaper infographics. A lot of the work done in this area consists in adapting print newspaper infographics to online versions. The problem with many of these adaptations is that there are losses in reading strategy and structure of their online versions, offering readers a mainly linear reading experience. To understand this fact, we compare print infographics and their digital versions through the analysis of layout and cognitive load. In a time when the knowledge of computer programming seems to be crucial to editorial design, we reflect on the importance of layout, which is the principle design structure to help readers access and understand information.

Taking Decisions with Systems Oriented to the General Public

Business Intelligence (BI) systems are designed to provide a user friendly way to make reports, elaborate queries and take decisions based on data stored in a special type of database called data warehouse. Normally, BI systems provide a large variety of graphic tools for these tasks. Nevertheless they are all based in a very mathematical way of displaying data. This is reasonable to managers, economists and those familiar with mathematical tools. Nevertheless it can be inappropriate to use these tools when the report was designed to be exhibit to the general public. In this work we suggest to use the Viennese Method, or ISOTYPE, in order to deal with this type of situation. We also present an example where a BI system uses this method for a public transportation system.