Anetta Barska

Innovations in the food packaging market: active packaging

The requirements towards packaging and articles intended to come into contact with food are systematically growing. Due to the growing consumer interest in consumption of fresh products with extended shelf life and controlled quality, manufacturers have to provide modern and safe packaging. It is a challenge for the food packaging industry and also acts as a driving force for the development of new and improved concepts of technology packaging. It is in order to meet these needs that active packaging can be applied. This article presents a new generation of packaging, which allows to maintain and even improve the quality of the packaged product, which is an essential advantage particularly in the food industry. It is to this end that the role and the application of active packaging were discussed. Among the solutions belonging to the active packaging, there are oxygen and moisture scavengers, ethylene regulators, and antimicrobial packaging. Active packaging is an excellent solution for a wide range of applications in the food industry. The most important advantage resulting from their use is reduction in loss of food products due to extension of their shelf life. Active systems are the future direction for development of food packaging and their commercial success should be expected in the coming years. It will undoubtedly result from constantly improved technologies of their production and the knowledge about mechanisms of their functioning and the effectiveness of their operation in ensuring food safety accumulated by both producers and consumers over time.

Attitudes of young consumers towards innovations on the food market

Summary In this article, the author presents the results of her own surveys concerning attitudes of young consumers - living in the border areas of Poland, Czech Republic, Slovakia and Germany - towards innovation on the market of food products. Innovative food is positively accepted by the young consumers, although it should be noted that large group of consumers are driven by the habits, especially Polish and Czech consumers. The process of diffusion of innovations on the food market among young consumers depends on the country they live in, gender (women considerably faster accept innovations) but is not determined by high incomes. Streszczenie W niniejszym opracowaniu autorka prezentuje wyniki własnych badań ankietowych dotyczących postaw młodych konsumentów - zamieszkujących tereny przygraniczne Polski, Czech, Słowacji i Niemiec - wobec innowacji na rynku produktów żywnościowych. Jak zauważono, innowacyjna żywność jest pozytywnie przyjmowana przez młodych konsumentów, choć należy zauważyć, że znaczna grupa konsumentów kieruje się przyzwyczajeniem, dotyczy to szczególnie polskich i czeskich konsumentów. Proces dyfuzji innowacji na rynku żywności wśród młodych konsumentów jest uzależniony od kraju pochodzenia nabywców, płci (kobiety znacznie szybciej akceptują innowacje) natomiast nie jest determinowany wysokimi dochodami

Konsument wobec opakowań aktywnych i inteligentnych na rynku produktów spożywczych

The paper discusses the essence and the use of active and intelligent packaging in the food industry. It presents the results of a survey whose aim was to determine the knowledge and attitudes of consumers towards this type of packaging. The survey was conducted on a sample of 372 respondents – inhabitants of the Lubuskie Voivodeship. The use of active and intelligent packaging is related to the growing consumer interest in high quality food and new consumer preferences which influence the changes in the approach to food packaging. The analysis of the survey results showed that although there are new solutions for active and intelligent packaging appearing on the market, the state of knowledge on them among the inhabitants of the Lubuskie Region is insufficient.

Integrated territorial investments as a tool of building the capability of functional areas – illustrated with an example of Poland

A new tool of EU cohesion policy, proposed for 2014-2020, that is, integrated territorial investments (ITI) was presented in the article. This tool, supporting sustainable development of urban areas, is supposed to encourage self-government units to cooperate more closely, above all, to motivate them to solve problems together. The goal of the article was to identify fundamental changes in approach to programming and financing the development in the years 2014-2020, present mechanisms and instruments of urban policy supported from the EU funds. The article systematizes knowledge concerning integrated territorial investments and new approaches to solve developmental problems of the cities and urban regions. Literature research was applied in this analysis and EU and domestic legal regulations concerning integrated territorial investments were reviewed. The implementation of integrated territorial investments in Polish functional areas was also identified.

Millennial consumers in the convenience food market

Summary Millennial consumers in the convenience food market The demand for food products is gradually increasing, which is why understanding consumer behavior in the convenience food market is an important issue. Knowledge in this field may be useful in the process of developing marketing strategies. The purpose of the article is to present the attitude towards convenience food of the representatives of Generation Y (also known as millennials). Literature analysis and results of the author’s own surveys were used in the research proceedings. The research was conducted on a group of 364 millennial consumers living in the border area of Southwestern.

The Concept for the Development of a Functional Area Illustrated by the Case of the Functional Area of the Oder Communes

Abstract The aim of this article is to present the essence of a functional area as a new tool of the EU regional policy and the course of designing an integrated approach to the development of the functional area. The study is a case study and relates to the methodical process of creating a development concept for the Functional Area of Oder Communes (FAOC). This article is based on the analysis of the domestic and foreign literature on regional development and own experiences and reflections of authors resulting from the work in the team for the development of a strategy for this area. The analysis of domestic and foreign literature allowed for presenting a new paradigm of the local development. The current approach is characterized by a focus on the use of endogenous potentials and territorial targeting of the development, which promotes the creation of functional and spatial structures such as functional areas. Their development requires integrated development planning that provides benefits both in the social and economic dimension. The study presents the new paradigm of the local development in the context of the National Spatial Development Concept 2030. The study presents the theoretical and practical basis for creating a concept for integrated development of a functional area.

Online shopping in the opinion of young consumers / Zakupy w Internecie w opinii młodych konsumentów

Summary Analysis of the statistical data indicates that 52% of people in Poland use the Internet on a regular basis - at least once a week - and the greatest activity is displayed by young people at the age of 16- 24 years - 91% of the whole. The income from e-commerce clearly increases year by year and its further dynamic growth is expected. The Internet contributed to changes in spending behavior of the consumers. The knowledge of them may play a very important role in developing e-strategy which might help to build up lasting competitive advantage. In the following study the author presents the results of her own survey concerning purchasing behaviors of young consumers and presents their possible implications Streszczenie Analiza danych statystycznych pozwala zauważyć, że regularnie - przynajmniej raz w tygodniu - korzysta z Internetu w Polsce 52% osób w wieku 16-74 lata, a największą aktywność przejawiają ludzie młodzie w wieku 16-24 lata - 91% ogółu. Przychód z e-handelu z każdym rokiem wyraźnie wzrasta i nadal przewiduje się jego dynamiczny wzrost. Internet przyczynił się do zmiany zachowań nabywczych konsumentów, ich poznanie może być bardzo ważne w kształtowaniu e-strategii, która może się przyczynić do budowania trwałej przewagi konkurencyjnej. W niniejszym opracowaniu autorka prezentuje wyniki własnych badań ankietowych dotyczących zachowań nabywczych młodych konsumentów, wskazuje również na możliwe ich implikacje