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Antonia Erz

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Publication

Featured researches published by Antonia Erz.

Archive | 2008

Kollaboration im Web 2.0

Antonia Erz; Torsten Tomczak

So wie neue Medien die Interaktion zwischen Kunde und Unternehmen neu definiert haben und weiterhin verandern werden, so haben sie sich auch ihren Weg in organisationale Kulturen gebahnt. E-Mails, Chats, Blogs und Wikis machen globale Teams erfolgsfahig. Das Web 2.0 eroffnet neue Moglichkeiten, mit der Zielgruppe „Mitarbeiter“ nicht nur in Kontakt zu treten und Wissen weiterzugeben, sondern Wissenspotenziale von Mitarbeitern durch sogenannte Kollaborationstools auszuschopfen.

Archive | 2008

Employer Branding - Ein konzeptioneller Ansatz zur markenorientierten Mitarbeiterführung

Anja Forster; Antonia Erz; Wolfgang Jenewein

Marketing Review St. Gallen | 2008

Weg vom negativen Branchenimage — mit Subtyping zur Arbeitgebermarke

Antonia Erz; Sven Henkel; Torsten Tomczak

Archive | 2008

Kollaboration im Web 2.0 : Chancen für das Behavioral Branding

Antonia Erz; Torsten Tomczak

Archive | 2015

Can You Say My Name?: Effects of Phonological Fluency on Memory of Nonword Brand Names

Antonia Erz; Bo T. Christensen

Advances in Consumer Research | 2014

Challenging the Superiority of Phonological Fluency: the Role of Product Context and Competing Fluency in Brand Name Recognition

Antonia Erz; Bo T. Christensen

Archive | 2012

Easy Like a Sunday Morning : How the Fluency of Analogies Affects Innovation Liking

Antonia Erz; Bo T. Christensen; Torsten Tomczak

Archive | 2010

It´s innovative - I like it!: Exploring Consumers´ Perceptions of Innovativeness, Complexity, and Incongruity in an Advertising Context

Antonia Erz

Archive | 2010

Advertising New Products : Exploring the Effects of Information and Product Complexity on Consumers` Responses

Antonia Erz; Torsten Tomczak; Oliver Gassmann

Archive | 2009

Business Strategies of Treacy and Wiersema: The Impact of Marketing Capabilities and Product Life Cycle

Silke Mühlmeier; Antonia Erz; Torsten Tomczak; Wolfgang Jenewein

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Collaboration

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Torsten Tomczak

University of St. Gallen

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Wolfgang Jenewein

University of St. Gallen

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Anja Forster

University of St. Gallen

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Oliver Gassmann

University of St. Gallen

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Silke Mühlmeier

University of St. Gallen

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Sven Henkel

University of St. Gallen

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